The Idea Center - Blog
Swipe to the left

3 Ways to Elevate Brand Awareness For Your Small Business or Organization with Marketing Flyers

March 17, 2019

3 Ways to Elevate Brand Awareness For Your Small Business or Organization with Marketing Flyers

In a digital world, it can be increasingly difficult to believe that printed materials still produce results when marketing your small business or organization. In the first quarter of 2018, Nielsen reported that American adults spend over 11 hours per day consuming media content, which includes using smartphones, listening to the radio, and spending time on desktops and tablets. That’s a lot of digital consumption! And it’s precisely the reason why print materials, like flyers, brochures, and marketing postcards still stand out.

How Brochures Can Elevate Your Organization’s Marketing Strategy

February 18, 2019

Far from an antiquated marketing method, brochures have stood the test of time as a valuable tool in any business’s, nonprofit’s or organization’s branding toolkit. Brochures are effective in a wide variety of situations and for a number of audiences, and they’re well worth your consideration when crafting a marketing strategy for your organization.

Standard Business Card Specs for Creating your Perfect Card

January 15, 2019

Standard Business Card Specs for Creating your Perfect Card

Are you looking to design and print your own business cards? Business cards are easier than ever to develop with sites like Canva or QuantumPostcards’ Design Canvas that have simple design tools anyone can use for free. Even so, it can still be overwhelming to design your own business card if you have never done so before or have little design experience.

Direct Mail Trends for 2019

December 18, 2018

marketing postcards

As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.

How Direct Mail Drives Results

December 10, 2018

Is direct mail still a good marketing strategy in a world that's gone largely digital?

Watch our video to learn more about the benefits of direct mail and how to integrate it with digital marketing strategies for the most successful campaigns.

Creating a Seamless Offline/Online Customer Experience This Holiday Season

November 16, 2018

Creating a Seamless Offline/Online Customer Experience This Holiday Season

For many small businesses, the holidays account for a substantial percentage of revenue, and provide a key opportunity for marketing efforts. While most large retailers have a vigorous omnichannel strategy, leading the customer easily from mobile to desktop to storefront, small businesses need not be intimidated -- they, too, can implement these best practices into holiday marketing efforts.

How Should I Budget for a Marketing Postcards Campaign?

October 15, 2018

Budgeting for Marketing Postcards Campaign

Any marketing postcards campaign, however great, won't live up to its full potential or utilize your dollars effectively without proper budgeting beforehand. There are several costs (many that you may not even think about!) to consider before printing and mailing postcards to your target audience.

Want to Create a Great Marketing Postcard? Tell a Story.

September 15, 2018

Want to Create a Great Marketing Postcard? Tell a Story.

"Content is king.” The phrase means that content, or what is expressed through a medium, is the most important element of any online marketing campaign, more important than search engine optimization (SEO), for example, or campaign frequency. That’s not to say that SEO and campaign frequency aren’t important (in fact content works best, and significantly increases reach, when all of these elements are combined;) it just means that all of those things without useful, engaging content will not ultimately achieve the highest possible number of sales, social media engagement, website views, etc.

So, how do you go about creating great content for your next series of marketing postcards? Simple: you tell a story.

How to Create a Killer Direct Mail Call to Action

August 15, 2018

How to Create a Direct Mail Call to Action that Gets Results

There are a lot of reasons why an audience may not have elicited the desired response after receiving your marketing postcard. But when every other element of the direct mail piece is executed flawlessly and there’s still crickets, the culprit is likely a poor call to action. Without a clear next step, your recipients won’t know what to do once they’ve read your mailer -- which often leads to it being thrown in the trash. Sticking to a few simple tips will help you design a great call to action that is better positioned to achieve the results you desire.

Mariluz Ruiz Keeps Your Quantum Orders Top-Quality

July 30, 2018

Quantum's receptionist and head of order management has been with the team for 13 years! She, in her own words, "treats every order as a priority," ensuring that all QuantumPostcards orders are top-notch and delivered fast.

Watch our video to get to know Mariluz and learn how QuantumPostcards helps small and medium-sized businesses achieve marketing success.