"Content is king.” The phrase means that content, or what is expressed through a medium, is the most important element of any online marketing campaign, more important than search engine optimization (SEO), for example, or campaign frequency. That’s not to say that SEO and campaign frequency aren’t important (in fact content works best, and significantly increases reach, when all of these elements are combined;) it just means that all of those things without useful, engaging content will not ultimately achieve the highest possible number of sales, social media engagement, website views, etc.
So, how do you go about creating great content for your next series of marketing postcards? Simple: you tell a story.
There are a lot of reasons why an audience may not have elicited the desired response after receiving your marketing postcard. But when every other element of the direct mail piece is executed flawlessly and there’s still crickets, the culprit is likely a poor call to action. Without a clear next step, your recipients won’t know what to do once they’ve read your mailer -- which often leads to it being thrown in the trash. Sticking to a few simple tips will help you design a great call to action that is better positioned to achieve the results you desire.
Quantum's receptionist and head of order management has been with the team for 13 years! She, in her own words, "treats every order as a priority," ensuring that all QuantumPostcards orders are top-notch and delivered fast.
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Facebook is highly valued for its ability to deliver hyper-targeted campaigns with the push of a button, making it tempting to singularly focus on social media when reaching a very specific audience is imperative. What some marketers may not realize, however, is that the targeted information gathered from social media campaigns can be utilized for direct mail, too, ensuring your brand is in front of your ideal audience no matter the channel.
Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.
Audience is the one thing you must get right when sending marketing postcards, flyers or other direct mail pieces. Your audience is the key to a successful mail campaign that drives responses and results.
Curious about how to make sure your campaign is sent to the audience you need? Watch our video to learn step-by-step how to use mailing lists on QuantumPostcards's website.
Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.
96 percent of marketers said that they believe personalization helps advance relationships with customers. What is personalization, and how can small businesses and organizations take the concept a step further?
QuantumPostcards, the digital storefront of QuantumDigital, is a postcard mailing service for those looking to build meaningful connections with their customers. Our goal is to make it as convenient and simple as possible for you to order high-quality direct mail pieces.
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You may already use direct mail postcards to promote your small business’s events, offer discounts or coupons, or simply keep in touch with your customers in a unique way. If you're looking to up your game, or want to get started, there are a few design basics you should know that will ensure your mail is compelling and elicits the response you desire.