You’ve heard about the power of direct mail — and who doesn’t love an attractive and informative company brochure? There’s no better time to revisit your traditional print materials than at the start of a new year! But take a pause before moving forward too quickly. It’s not necessary, or even wise, to use every available option. The print collateral at your organization’s disposal should be strategically selected, considering several key factors.
Facebook’s events tool is a quick and easy way for any organization to reach a large number of people about an event in a short amount of time. However, an estimated 700 million people use Facebook each month to market their events — meaning a lot of digital clutter and competition for your event’s attention. With so many events promoted on the platform, it can be easy for yours to get lost. Therefore, it’s wise to couple Facebook promotion with offline marketing when promoting your next event.
As the holiday season approaches, many businesses and organizations have events coming up — whether it’s a nonprofit fundraising gala, end-of-year client appreciation gathering, or a big holiday sale. Creating the perfect postcard invitation is important so you can engage your audience and have a better shot at getting the response rates and attendance you desire. It’s the perfect time to start designing your invitations so you are well prepared for the holiday season upon us.
You’ve created the perfect marketing postcard for your business or organization. It’s got compelling visuals, catchy headline and body copy, and the just-right call-to-action. You’re ready to send it out and start achieving your goals! But before you make your print order and send your postcard on its way to your audience, there are a few more elements to consider — the essentials of postcard printing. How will your postcard actually look, in real life, once in the hands of your audience?
Segmentation is useful for any marketing medium, whether it’s email, social media, advertising or more, and it’s also a reliable strategy for direct mail. Sending marketing postcards haphazardly to a large group of people will be far less effective than segmenting your audience and sending mailers that are catered to their location, interests, demographics, or purchase history.
A/B testing is a randomized experiment to test the efficacy of two variants, A and B. A/B testing is used frequently in marketing to determine which of two pieces of marketing collateral performs better among target audiences. Today, we are going to show you how to implement an A/B test for a direct mail piece.
Typically, drip campaigns are associated with email marketing, but they work well with direct mail, too, as a means of engaging with your audience and increasing brand familiarity. And if you’re looking for high response rates, (you should be) direct mail is the way to go.
Want to know something awesome? New data from a just-released April 2019 report from the USPS’s Office of Inspector General revealed that “the presence of a coupon in direct mail advertising efforts significantly raises reading, positive reactions, and response rates from the recipient, with the strongest impact being on response rate.” This is an exciting finding, and one that we completely agree with - a coupon or deal is a tried-and-true way to move your audience to action, whether it’s email newsletter sign-ups, event attendance, or a purchase.
All tactile materials - greeting cards, brochures, flyers, booklets and more - have their place in certain situations. But for most brands, these marketing methods work best when used in conjunction, both with each other and with digital marketing tactics.
In a digital world, it can be increasingly difficult to believe that printed materials still produce results when marketing your small business or organization. In the first quarter of 2018, Nielsen reported that American adults spend over 11 hours per day consuming media content, which includes using smartphones, listening to the radio, and spending time on desktops and tablets. That’s a lot of digital consumption! And it’s precisely the reason why print materials, like flyers, brochures, and marketing postcards still stand out.