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The Comprehensive Guide to Direct Mail Postcards & Marketing

March 15, 2020

There are three typical approaches to implementing any marketing postcards campaign from start to finish. With a plethora of factors to consider, knowing which route to take can be overwhelming. To help you decide which option is right for you, here is a complete guide to all of the important things to consider as you’re planning a direct mail postcards campaign: the budget, mailing logistics, design components, and your mailing list.

5 Challenges Facing Today’s Marketers — and How to Solve Them with Direct Mail

February 14, 2020

The one constant of marketing is that it’s always changing! With new technologies introduced at seemingly every turn, and best practices always shifting, it can be hard to stay on top of it all. To help, we’ve listed below a few of the challenges we’ve observed as they relate to the modern marketer, and how direct mail postcards provide the solution.

How to Design the Perfect Magnet

January 31, 2020

You’ve printed postcards, brochures, and flyers, and you’re interested in trying something a little different with your business or organization’s marketing strategy. One fun, out-of-the box option? Magnets. As they serve a utilitarian purpose, magnets are potentially one of the more evergreen pieces of marketing collateral available, likely to literally hang around, for a while, in the homes of your audience — and seen by all of the who go in and out the door.

Selecting the Print Materials Your Business or Organization Needs for the New Year

December 13, 2019

You’ve heard about the power of direct mail — and who doesn’t love an attractive and informative company brochure? There’s no better time to revisit your traditional print materials than at the start of a new year! But take a pause before moving forward too quickly. It’s not necessary, or even wise, to use every available option. The print collateral at your organization’s disposal should be strategically selected, considering several key factors.

Boost Your Event’s Attendance Through Facebook Promotion & Offline Marketing

November 15, 2019

Facebook’s events tool is a quick and easy way for any organization to reach a large number of people about an event in a short amount of time. However, an estimated 700 million people use Facebook each month to market their events — meaning a lot of digital clutter and competition for your event’s attention. With so many events promoted on the platform, it can be easy for yours to get lost. Therefore, it’s wise to couple Facebook promotion with offline marketing when promoting your next event.

How to Create Perfect Holiday Postcard Invitations

October 17, 2019

As the holiday season approaches, many businesses and organizations have events coming up — whether it’s a nonprofit fundraising gala, end-of-year client appreciation gathering, or a big holiday sale. Creating the perfect postcard invitation is important so you can engage your audience and have a better shot at getting the response rates and attendance you desire. It’s the perfect time to start designing your invitations so you are well prepared for the holiday season upon us.

What Printing Options Are Best for Your Postcard?

September 15, 2019

You’ve created the perfect marketing postcard for your business or organization. It’s got compelling visuals, catchy headline and body copy, and the just-right call-to-action. You’re ready to send it out and start achieving your goals! But before you make your print order and send your postcard on its way to your audience, there are a few more elements to consider — the essentials of postcard printing. How will your postcard actually look, in real life, once in the hands of your audience?

Using Segmentation to Up Your Marketing Postcards Game

August 15, 2019

Using Segmentation to Up Your Marketing Postcards Game

Segmentation is useful for any marketing medium, whether it’s email, social media, advertising or more, and it’s also a reliable strategy for direct mail. Sending marketing postcards haphazardly to a large group of people will be far less effective than segmenting your audience and sending mailers that are catered to their location, interests, demographics, or purchase history.

How to A/B Test Your Direct Mailer, Step by Step

July 11, 2019

marketing postcards

A/B testing is a randomized experiment to test the efficacy of two variants, A and B. A/B testing is used frequently in marketing to determine which of two pieces of marketing collateral performs better among target audiences. Today, we are going to show you how to implement an A/B test for a direct mail piece.

Yep, You Can Use Direct Mail in Your Marketing Drip Campaign

June 14, 2019

direct mail postcards drip campaign

Typically, drip campaigns are associated with email marketing, but they work well with direct mail, too, as a means of engaging with your audience and increasing brand familiarity. And if you’re looking for high response rates, (you should be) direct mail is the way to go.