The Idea Center - Blog

Swipe to the left

Have a Fantastic Thanksgiving!

November 27, 2014
Happy Thanksgiving 2014

Direct Mail: An Enabler of Omnichannel Marketing

November 24, 2014

Direct Mail and Omnichannel Marketing

From their mailboxes to their smartphones, tablets, notebooks and more, consumers now have a huge range of ways to receive marketing messages, connect with brands, and learn more about the companies and products they care about. 

While some may associate omnichannel marketing with smartphone apps, email newsletters and connectivity, the reality is that offline marketing – including direct mail and in-store experiences – plays a major role in executing a successful omnichannel campaign.  

From QR codes to online coupons, let’s take a look at how direct mail can be integrated into your omnichannel marketing campaign to connect with your target audience, increase brand recognition, and produce results.

Omnichannel Marketing: Not Just Another Buzzword

November 19, 2014

Omnichannel marketing

If you keep up to date with marketing news, you may have spotted mentions of “omnichannel marketing” in blogs and magazine. Omnichannel marketing is the result of a change from mass marketing to personalized communications. Omnichannel marketing is, in many ways, an evolution of integrated marketing, which saw businesses divide their marketing budget across multiple mediums to reach consumers online, offline, in print, via radio, social media, and using direct mail. While integrated marketing involved multiple marketing channels, omnichannel marketing is about a universal experience. From PC to tablet, retail store to phone, companies develop a unique experience across platforms and marketing channels. Confused? Not to worry. Like many other new marketing developments, there’s a great deal of discussion and debate about omnichannel marketing. There’s even a lack of consensus about how to spell it, much like the in early days of ecommerce. In this guide, we’ll explain what omnichannel marketing is, look at what is involved in an effective campaign, and explore the benefits of omnichannel marketing for your business.

Integrated Marketing Case Study: American Red Cross

November 13, 2014

Integrated Marketing Case Study: American Red Cross

In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.

The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.

With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.

Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.

Integrated Marketing Basics for Small Business

November 10, 2014

Integrated Marketing Basics for Small Business

How consistent is your marketing message? Whether you’re a small business or a growing enterprise, having a marketing message that’s consistent across different mediums is the key to achieving the best possible results.

This strategy – of having a consistent message – is known as integrated marketing, and it’s a strategy that lets you avoid the numerous downsides of marketing that’s fragmented into different messages, campaigns and promises.

In this guide, we’ll look at the basics of integrated marketing and explain how you can use integrated marketing tactics to get more from your direct mail campaigns, online marketing and advertising efforts as a whole.

How to Make the Most of Small Business Saturday 2014

November 4, 2014

Small Business Saturday 2014

November 29th is Small Business Saturday – a day for consumers to celebrate and support small businesses. As a business owner, Small Business Saturday is a great marketing opportunity and a chance to stand out and set your business apart.

From email marketing to direct mail, there are several ways to promote your small business this Small Business Saturday. In this guide, we’ll share five strategies that your business can use to get noticed and attract shoppers on the 29th of November.

How to DIY Your Own Business Card Design Using Canva

October 31, 2014

Canva DIY business card design

A great business card can open doors, help you build your personal network, and set your company apart from its competition. A poor business card, on the other hand, could do the exact opposite, locking you out of potential sales and partnerships.

Many entrepreneurs and salespeople spend hundreds of dollars designing their business cards. They hire the best designers, give them free reign to be as creative as possible and end up with a card that may not accomplish the goal of calling attention to your contact information.

Designing a business card is surprisingly simple. The reason for this is that the most effective business cards tend to be simple. They follow the classic rules of design and ignore trends, focusing entirely on function over form and style.

In this guide, we’ll teach you how to design your own business card using an online design app called Canva. By the end of this post, you’ll have a great looking business card template that you can print and use for networking, sales and more.

How Targeted Can You Get? Vistaprint vs QuantumPostcards

October 27, 2014

Targeting Direct Mail Vistaprint QuantumPostcards

In direct mail, targeting is everything. No matter how hard-hitting your headline is or how persuasive your copy might be, a campaign sent to the wrong audience will never achieve good results.

There are a variety of ways to target your direct mail campaign, from zip codes and neighborhoods to custom lists of previous customers, people with a specific income or even people of a certain age or gender.

While no targeting method guarantees success, choosing the right type of targeting for your campaign can often be the difference between losing money, breaking even or producing a massive profit.

In this blog post, we’ll compare the targeting options of two direct mail companies: Vistaprint, an international company offering everything from direct mail to online marketing, and QuantumPostcards, an Austin-based direct mail company serving businesses nationwide.

All About Speed: Launching Postcard Campaigns with Vistaprint and QuantumPostcards

October 20, 2014

Direct Mail Speed Vistaprint QuantumPostcards

Whether you’ve got inventory to sell as quickly as possible or a seasonal campaign that needs to be sent out right on time, time is often of the essence in the world of direct mail marketing.

Because of this, it’s important to choose a direct mail marketing company that can get your message printed, prepared and delivered not in months or weeks, but days.

In this blog post, we’ll compare two direct mail printing and marketing companies – Vistaprint, a worldwide company offering everything from printed media to digital; and QuantumPostcards, a direct marketing company specializing in direct mail – to see which is fastest.

Choosing a Postcard Printer & Mailer: Big Company (Vistaprint) or Specialist (QuantumPostcards)?

October 15, 2014

Vistaprint vs QuantumPostcards

When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:

  • Do they offer high quality printing that sets your business apart?
  • Do they have a history of successful campaigns for other businesses?
  • Do they offer friendly, helpful support to make the process easier?

In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.