The Idea Center - Blog

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6 Ways to Deal with Writer's Block

September 2, 2014

Writer's Block

Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.

Targeting Your Campaign: Every Door Direct Mail Postal Routes vs QuantumPostcards Demographics

August 27, 2014

Demographic targeting

While the design and content of your direct mail postcard can have a huge effect on its response rate and profitability, no amount of eye-catching design or persuasive copy can make up for poor targeting.

In this post, we’ll compare two companies offering different levels of targeting for small business owners: the broad, route-based targeting offered by Every Door Direct Mail of the USPS, and the pinpoint targeting offered by QuantumPostcards.

Positioning Your Business: Simplifying Who You Are

August 18, 2014

Postcard Calls to Action: Why Do You Need One?

August 11, 2014

Postcard Calls to Action

What is the goal of your direct marketing campaign? Whether you’re selling a new product, offering a service or simply looking to expand your brand recognition, an effective marketing campaign needs to inspire people to take action.

You can pack as many benefits and selling points into your headline, subheading and copy as you like, but without an effective call to action, your small business postcard marketing is unlikely to generate the results you’re seeking.

In this blog post, we’ll look at one of the most important elements of any direct mail postcard, sales letter or brochure: the call to action. Read on to learn what makes an effective call to action so important and why you should be using one.

Postcard Calls to Action: The Importance of a Great Offer

August 4, 2014

Importance of Postcard Offer

Whether you’re selling a product or a service, a luxury product or a competitively priced commodity, the way you present your offer to your audience has a massive effect on the response rate and profitability of your direct marketing campaign.

In this blog post, we’ll look at one of the most important parts of any direct mail campaign: crafting an effective offer. From wording to value, read on to learn the basics of designing an offer that your target audience responds to en masse.

The Anatomy of a Great Postcard

July 28, 2014

Anatomy of a Postcard

Over the last century, advertising has evolved from formulaic newspaper ads into all sorts of shapes, styles and designs. Yet despite the great amount of freedom today’s marketers and designer have, most advertisements follow a simple six-part design:

  • Heading
  • Subheading
  • Copy
  • Image
  • Caption
  • Call to action

In this blog post, we’ll look at the anatomy of an effective direct mail postcard and discuss what makes each element – from the heading to the call to action – such an essential part of a profitable direct marketing campaign.

The Most Powerful Words to Use in Your Postcards

July 22, 2014

Powerful Words

There are more than one million words in the English language, from complicated polysyllabic terms to simple connectives and pronouns. While all words have their own purpose, only a select few trigger powerful impulses when we read them.

Playing with Color Basics - Psychology and the Technicolor Postcard

July 8, 2014

Color in Postcard Design

Without a doubt design is a fairly subjective matter. It’s nothing short of challenging to account for personal taste and preferences. Color in design is no exception. A color may cause one person react one way and another person will have a have a completely different reaction. Happily, these reactions can be fairly culturally predictable. For example, in Western culture white often carries with it the connotations of purity while in Eastern cultures it represents mourning. One more hitch, though: color carries very personal meanings that may vary slightly from one’s culture. Color is known to affect mood and encourage certain types of behaviors, such as stimulating appetites. Also, some colors may be more appealing to certain sexes and age groups than others. The bad news is color can be a complex subject to navigate. The good news, however, is there are many tools and conventions in place that make choosing color for your designs a bit less daunting.

Quick Start Guide: Postcard Imagery and Color

June 19, 2014

Postcard Imagery and Color

From the red and yellow of McDonald’s to the royal blue used in bank branding, the colors used in marketing make a huge difference in the way we perceive different brands and companies.

In addition to the colors used in logos and direct mail postcards, the images used in marketing also have a significant impact. From the subject of the image to its size, a wide variety of variables contribute to the psychosocial impact an image can have.

In this quick start guide, we’ll explain the basics of color and imagery for businesses interested in developing their brand and attracting new customers using direct mail postcards and promotional materials.

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.