The Idea Center - Blog, Page 15

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Choosing a Postcard Printer & Mailer: Big Company (Vistaprint) or Specialist (QuantumPostcards)?

October 15, 2014

Vistaprint vs QuantumPostcards

When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:

  • Do they offer high quality printing that sets your business apart?
  • Do they have a history of successful campaigns for other businesses?
  • Do they offer friendly, helpful support to make the process easier?

In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.

How to Design a Postcard for Small Business Using Canva

October 10, 2014

Canva postcard design

Many small business owners overestimate the difficulty of designing an effective direct mail marketing postcard. They assume it involves a Mad Men-esque design process involving proposals, prototypes, endless revisions and very big expenses.

The reality, however, is that it’s surprisingly easy to design your own direct mail postcards using an online app called Canva. Even with no graphic design training, experience or expertise, you can design a great postcard for your next small business postcard marketing campaign.

In fact, there’s some evidence that ads – including direct mail postcards – designed by amateurs outperform professional-looking ads. As direct marketers have been saying for years, advertising that isn’t traditionally beautiful just works!

In this post, we’ll walk you through the process of creating your own direct mail marketing postcard using Canva. From headline to color scheme, read on to design a postcard that you can use to launch your next direct mail campaign.

The Most Common Customer Objections and How to Overcome Them

October 7, 2014

Overcome Customer Objections in Postcard Marketing

John E. Kennedy, a groundbreaking copywriter considered by many to be one of the forefathers of modern advertising, once described the art of advertising very simply: “Advertising is nothing more than salesmanship in print.” Kennedy believed that far too many advertisements tried to be intelligent instead of effective, and that a great piece of marketing didn’t necessarily need to be “charming or amusing or necessarily pleasing to the eye.” Today, many marketers focus almost entirely on making their ads as pleasing to the eye or amusing as possible. At the same time, they ignore many of the most valuable lessons learned by salespeople. One of these lessons is how to work out your target customer’s objections ahead of time and overcome them. In this blog post, we’ll share five objections your prospects likely have to your offer and the techniques you can use to neutralize them.

5 Ways to Use Images to Improve Your Response Rate

October 3, 2014

Direct Mail Images

There’s more to a persuasive postcard than just engaging copy. From smiling people to photos of your product, the right images can have a huge influence on your direct mail campaign’s response rate and profitability.

In this blog post, we’ll share five ways you can use images to increase your response rate, drive more leads and sales, and better connect with your audience in your next direct mail campaign.

5 Ways to Use “Free” to Write Better Copy

September 30, 2014

Free offers in direct mail

“Free” is one of the most powerful words in marketing. When used well, it can make your direct marketing offer appeal to an audience that otherwise wouldn’t respond, massively improving your results.

When used poorly, however, free offers can be a disaster. From people that claim your free offer yet have no interest in your product or service to deceptive offers that alienate potential customers, using “free” poorly can hurt your campaign.

In this guide, we’ll cover five ways that you can use free samples, buy-one-get-one-free promotions and other free giveaways in your copy to attract interested people and avoid the potential downsides of a poorly designed free offer.

QuantumPostcards vs. Every Door Direct Mail: Which is Easier to Use?

September 26, 2014

QuantumPostcards vs USPS Every Door Direct Mail

Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.

One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?

Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.

In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.

5 Tips to Write an Effective Call to Action

September 23, 2014

How to Write a Call to Action

Whether your goal is to encourage readers to visit your website or to drive to one of your stores, a well-written call to action is the key to getting readers of your direct mail postcards to respond to your offer.

Writing calls to action for direct mail is slightly different to writing calls to action for the web, but the key principles remain the same. In this guide, we’ll share five tips to help you write a call to action that motivates your target audience to respond.

5 Ways to Make Your Postcard Offer More Appealing

September 19, 2014

How to Create a Postcard Offer

No matter how eye-catching your headline or persuasive your copy, your direct mail campaign will likely fall short of achieving its goals without a compelling, interesting offer that your audience make your target audience respond.

Coming up with an enticing offer isn’t always easy. Even the world’s best direct marketers sometimes struggle to discover the perfect offer for their target audience until their second, third – or tenth – campaign. If you find yourself frustrated and staring at a blank piece of paper, start here first: 6 Ways to Deal with Writer's Block.

In this post, we’ll share five techniques that you can apply to make your offer – from a free sample of your latest product, to a lucrative discount on your service – a more appealing proposition for your target market.

Words That Work: 10 Words to Use on Your Direct Mail Postcards

September 16, 2014

10 Words that Work for Postcards

Are you struggling to write headlines and copy for your next direct mail marketing campaign? Writing effective copy can be tough, but by using the right words in the right places, you can write copy that truly connects with your readers.

Sometimes the difference between a great headline and a mediocre one is a single word. In this blog post, we’ll cover 10 massively effective words that you can use to make sure your next direct mail marketing campaign is a success.

How to Write Headlines That Engage Your Audience

September 11, 2014

Postcard Marketing Headlines

Headlines are the most important element of any direct mail piece, but many people neglect them in favor of quirky copy or eye-catching imagery. In this blog post, we’ll share five techniques that you can use to write more engaging headlines.

The headline of your direct mail postcard or brochure is the first thing that people will read, so it’s important that it grabs their attention. Even the finest copy will go unread if your headline isn’t engaging enough to draw your audience in.

While there’s no formula for writing a perfect headline, there are plenty of tips and tricks that you can use to make your headlines more effective. Let’s cover five of the best ways to make your direct mail campaign’s headlines more engaging.