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Which Color System to Use for Postcard Design: RGB or CMYK?

April 8, 2014

RGB vs CMYK

Print still remains not only a valid and effective option for marketing, but with less competition in the mailbox, it gives small businesses a competitive edge. Not only are you able to attract new audiences to your brand, but a well-timed fast postcard direct mailing can bring those longtime customers coming back for another round. Still, to use print effectively you need to know what you're doing. Many a marketer has made the mistake of not fully understanding the way that print works and ending up with boxes of printed postcards that look ill-designed and not at all professional despite appearing great on-screen.

The problem: knowing the difference between RGB and CMYK colors.

Postcard Smudges: What the Heck Happened?

April 2, 2014

As a follow up to one of our most popular posts, Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?, we thought we'd create a video to allow you to see what actually happens throughout the print, sort, and postcard mailing service process.

Watch the video and if you have additional questions, let us know! We're here to help.

Designing Postcards: Offset Printing vs. Digital Printing

April 1, 2014

Offset vs Digital Printing

When you look at a marketing postcard, it’s easy to visualize the contribution of the designer, the copywriter, and the editor involved in its creation. Each plays a major role in crafting the visual identity, style, and effects of the direct mail campaign.

It’s often harder to visualize the role that the printer plays in a successful postcard direct mail campaign. From offset printing to digital printing, the type of printer you select for your custom postcards can have a real effect on your campaign’s results.

In this quick guide, we compared two different printing options – offset printing and digital printing – to find out which offers the best combination of convenience, value for money, and quality for marketers sending direct mail advertising postcards.

How to Inform Postcard Targeting and Messaging Using Twitter Ads for Small Business

March 28, 2014

Postcard Targeting Using Twitter Ad Insights

As any experienced direct response marketer knows, successful marketing isn’t just about reaching a large audience, but about reaching a responsive audience.

Twitter’s advertising platform, which was recently rolled out for small businesses in addition to the company’s large base of corporate advertisers, is an excellent tool for small businesses seeking insights into their audience’s tastes and interests.

In this quick guide, we’ll look at how you can use Twitter to learn more about your audience’s tastes, interests, and passions, and use this information to think up great postcard ideas for marketing your business.

How to Use Postcards to Build Your Email List (and Your Brand)

March 18, 2014

Postcards Build Brand

When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.

In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.

Let Pinterest Inspire Your Next Postcard Campaign

March 12, 2014

Are you searching for a way to bring some much-needed attention to your small business, but don't know where to start?

Maybe a Pinterest-inspired business postcards campaign is the answer.

You might have questions about whether “snail mail” is still relevant in today's modern age, but you shouldn't. Think about this: people like to get mail, and a simple postcard can make a big impact. We may have become desensitized to receiving email from companies, but a postcard from a small business found in a mailbox can still evoke that emotional response that influences buying decisions. Also, the expense could be much lower than you think. Many direct mailing services offer prices that are very competitive with other marketing methods.

9 Facebook Marketing Blogs to Follow

March 6, 2014

Facebook Marketing

Marketing on Facebook can be a bit overwhelming for small business owners. Before you dive in, make sure to take a step back and first decide if Facebook marketing makes sense for your business. Think about your target audience. Are they active on Facebook? What are they doing on Facebook? Some users only log onto Facebook to see what their family members are up to and post pictures. Others are more actively engaged and enjoy interacting with brands they love via social channels. You may also want to do some research to see if your audience is actively engaged with your competitors’ Facebook pages.

Sochi 2014 Winter Olympics: A Marketing Opportunity for Insurance Agents

February 17, 2014

Winter Olympics

Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.

5 Reasons Direct Mail Works Better Than Ever

February 3, 2014

5 Reasons Direct Mail Works - David Hennagin

I’m an integrated marketing guy, so when I’m working with clients to address aggressive customer acquisition and retention and ROI objectives, I start by considering that all forms of communication hold value toward a potential solution. Everything starts on an equal footing. Planned and executed properly and professionally, all communications channels work together toward establishing brand image, awareness, trust, credibility, preference -- and cost efficient leads and sales.

9 Tips to Create a Perfectly Simple Postcard

January 21, 2014

Perfectly Simple Postcard

“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.