Over the last century, advertising has evolved from formulaic newspaper ads into all sorts of shapes, styles and designs. Yet despite the great amount of freedom today’s marketers and designer have, most advertisements follow a simple six-part design:
- Call to action
In this blog post, we’ll look at the anatomy of an effective direct mail postcard and discuss what makes each element – from the heading to the call to action – such an essential part of a profitable direct marketing campaign.
There are more than one million words in the English language, from complicated polysyllabic terms to simple connectives and pronouns. While all words have their own purpose, only a select few trigger powerful impulses when we read them.
Without a doubt design is a fairly subjective matter. It’s nothing short of challenging to account for personal taste and preferences. Color in design is no exception. A color may cause one person react one way and another person will have a have a completely different reaction. Happily, these reactions can be fairly culturally predictable. For example, in Western culture white often carries with it the connotations of purity while in Eastern cultures it represents mourning. One more hitch, though: color carries very personal meanings that may vary slightly from one’s culture. Color is known to affect mood and encourage certain types of behaviors, such as stimulating appetites. Also, some colors may be more appealing to certain sexes and age groups than others. The bad news is color can be a complex subject to navigate. The good news, however, is there are many tools and conventions in place that make choosing color for your designs a bit less daunting.
From the red and yellow of McDonald’s to the royal blue used in bank branding, the colors used in marketing make a huge difference in the way we perceive different brands and companies.
In addition to the colors used in logos and direct mail postcards, the images used in marketing also have a significant impact. From the subject of the image to its size, a wide variety of variables contribute to the psychosocial impact an image can have.
In this quick start guide, we’ll explain the basics of color and imagery for businesses interested in developing their brand and attracting new customers using direct mail postcards and promotional materials.
Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.
In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.
When you’re designing a direct mail postcard, space comes at a premium. Postcards are an excellent way to get your message across to prospects quickly, but their small dimensions mean fitting everything in can be a struggle.
Since space is so limited, it’s tempting to fill every square inch of your postcard with your heading, subheading, images and sales copy. This strategy might seem like the most efficient use of space, but it’s actually a serious design error.
There are those out there who want you to believe we’re useless, that postcards are dead. Are you kidding me?! No matter how many times it’s written, reported, or blogged about, it’s simply not true. We are not dead. In fact, today’s marketers (MarketingProfs, for instance) predict that print marketing will continue to thrive in 2014 and beyond.
Do you need help designing direct mail postcards to promote your business? From white space to color, the most effective direct mail postcards use timeless elements of design to create the right impression with their target audience.
In this guide, we’ll share five tactics that you can use to incorporate design elements like spacing, size and color into your direct mail postcards to encourage your target audience to read, understand and respond to your promotional message.
Running a small business means that you wear quite a few hats - employee, manager, and all-in-one marketing department are just a few examples. So, when you want to set up a fast postcard direct mailing to announce a new product or service, all the work will fall on your own shoulders, from the idea stage to the design to dropping the direct mail advertising postcards in the mailbox. While the first and last may be easy, the design stage will often be the most difficult.
There's a reason that whole books have been written about fonts and brand styling - it's more important than you think. Having the right font and consistently using it as a way of reinforcing your brand is a marketing strategy that has stood the test of time. Look at famous brands like Coca-Cola or IBM and you'll notice that their fonts have changed very little despite their long history. The reason is that customers identify with that specific font and automatically associate it with its respective company. Wouldn't you like your customers to feel the same way about your font when they receive one of your custom postcards?