When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.
In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.
Are you searching for a way to bring some much-needed attention to your small business, but don't know where to start?
Maybe a Pinterest-inspired business postcards campaign is the answer.
You might have questions about whether “snail mail” is still relevant in today's modern age, but you shouldn't. Think about this: people like to get mail, and a simple postcard can make a big impact. We may have become desensitized to receiving email from companies, but a postcard from a small business found in a mailbox can still evoke that emotional response that influences buying decisions. Also, the expense could be much lower than you think. Many direct mailing services offer prices that are very competitive with other marketing methods.
Marketing on Facebook can be a bit overwhelming for small business owners. Before you dive in, make sure to take a step back and first decide if Facebook marketing makes sense for your business. Think about your target audience. Are they active on Facebook? What are they doing on Facebook? Some users only log onto Facebook to see what their family members are up to and post pictures. Others are more actively engaged and enjoy interacting with brands they love via social channels. You may also want to do some research to see if your audience is actively engaged with your competitors’ Facebook pages.
Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.
I’m an integrated marketing guy, so when I’m working with clients to address aggressive customer acquisition and retention and ROI objectives, I start by considering that all forms of communication hold value toward a potential solution. Everything starts on an equal footing. Planned and executed properly and professionally, all communications channels work together toward establishing brand image, awareness, trust, credibility, preference -- and cost efficient leads and sales.
“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.
Holidays are fantastic for businesses. They give you plenty of opportunities (i.e., excuses) to connect with past and potential customers, which can lead to more sales. With Valentine’s Day coming up, take advantage of the special day and tell your customers that you LOVE and appreciate their business.
Here’s a not-too-mushy business Valentine’s Day card you can use. This art is free for you to download and our gift to you. And here are some ideas for messaging for the other side of the card:
Thank You For Your Business
We want you to know that you are the HEART of our business and we appreciate the opportunity to work with you. Thank you for your continued loyalty and support.
You Are the Heart of Our Business
We LOVE having you as a customer. Thank you for your continued business and we look forward to serving you again.
There are a variety of mailing lists available for your small business direct mail postcard marketing needs. Before we dig into the options available, the let’s first back up a step and make sure you’ve created a buyer persona for your perfect customer.