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Free New Year's Postcard Design

December 11, 2013

Happy New Year Postcard DesignHello, 2014! The resolution season is upon us. It’s time to take stock of what worked and what didn’t in 2013 to make way for new adventures! Let everyone know you are ready to welcome the new year with this fun jumbo sized postcard design. This art is free for you to use and our gift to you!

Click here to download the free New Year's Postcard Design (PDF)

Utilizing Demographic Selections to Target Your Perfect Prospect: Why Less is More

December 9, 2013
Our customer support team has been getting some calls lately asking why and how a small business owner would narrow his or her direct mail postcard mailing list using specific demographic selections. So, we thought we'd help you out in our latest video! Why would you mail postcards to less homes in a target area? Watch to find out why less can often mean more to your small business.

Making Your Event a "Perfect 10"

December 4, 2013

Perfect 10

‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.

Give Thanks

November 28, 2013

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” - Oprah Winfrey

Wishing you and your family a Thanksgiving filled with warm, cozy moments and happy memories!

Happy Thanksgiving

Free Holiday Postcard Design

November 20, 2013

Free Holiday Postcard DesignCan you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!

Click here to download the free PDF holiday postcard design

How to Create a Video Case Study and Why It's a Good Marketing Tool

November 15, 2013

Video Case Study

When in the course of human events, it becomes necessary for a company to bolster its marketing arsenal for the sake of attracting new business, or to reassure your existing customers that your products and services actually do work as advertised, nothing beats a good case study—especially in the form of a video.

Sending Holiday Cards: Are Traditions Changing?

November 13, 2013

Holiday CardsPeople like to get holiday greetings. They enjoy receiving mailed cards from friends, family, new acquaintances, and even businesses. Opening up those cards gives recipients a warm, fuzzy feeling and makes them feel connected to the sender. Even if they are not handwritten, holiday greetings always elicit a positive emotional response. Unless your name is Scrooge, of course.

Why do my direct mail postcards get returned as “undeliverable”? What the heck happened?

November 7, 2013

Return to Sender

Great question. I hope the information below helps and puts your mind at ease. For starters, the most common reason why First-Class mailed postcards get returned is what the U.S. Postal Service refers to as "Addressee not at address – unknown, moved, or deceased." First-Class Mail® comes with free forwarding and return service (one of the perks of this class of mail), so the undeliverable pieces are then returned to sender. Standard postage does not have this feature, therefore, your undelivered postcards will not be returned to you.

Using Stock Photography on Your Website or Direct Mail Postcards

November 4, 2013

Stock Photography

Pictures add an immense value to any direct mail postcard or website. Human beings are very much visually orientated, and we understand better when we have a picture to relate to the message being presented. It's that whole, "picture worth a thousand words" thing. They really are.

How Many Direct Mail Postcards = Success?

October 28, 2013

How many mailed postcards equal success

Postcards are inexpensive, easy to create and mail, and typically generate a high response rate. All of these factors put together make postcards a powerful marketing tool for small businesses today. To get the most out of your postcard campaigns, it is important to mail to your list more than one time. Here’s why.