The Idea Center - Blog

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8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

December 20, 2013

8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

Let’s just lay it all out there right up front—nothing is free. There is a cost to using all marketing mediums. You will either pay for your marketing with your pocketbook or pay for it with your time. And If you are doing it right, you are paying with both time and money. They all require an investment, but each is a valuable component of an entire marketing strategy. The trick is spending your time wisely and getting the most bang for your buck.

10 Tips for a Compelling Small Business Origin Story Video

December 17, 2013

10 Tips for Creating a Company Origin Video

All great superheroes (and some not-so-great… “Matter Eater Lad” anyone?) have an origin story. A few of the better-known examples deal with surviving a great disaster, overcoming catastrophic personal injury, disability or family tragedy, being afflicted/infected/injected/mutated by any number of maladies, experiments gone awry or bizarre substances. As mere mortals, we can’t seem to get enough of these tales wherein a lone individual, a dynamic duo or a rag-tag team, against seemingly impossible odds, finds ultimate success. Over the course of our lives, we’ve all faced challenges and personal battles in varying degrees that have forged us into the men and women we have become. These fictional origin stories resonate with us for one simple reason—there is something in each one we can personally relate to.

Free New Year's Postcard Design

December 11, 2013

Happy New Year Postcard DesignHello, 2014! The resolution season is upon us. It’s time to take stock of what worked and what didn’t in 2013 to make way for new adventures! Let everyone know you are ready to welcome the new year with this fun jumbo sized postcard design. This art is free for you to use and our gift to you!

Click here to download the free New Year's Postcard Design (PDF)

Utilizing Demographic Selections to Target Your Perfect Prospect: Why Less is More

December 9, 2013
Our customer support team has been getting some calls lately asking why and how a small business owner would narrow his or her direct mail postcard mailing list using specific demographic selections. So, we thought we'd help you out in our latest video! Why would you mail postcards to less homes in a target area? Watch to find out why less can often mean more to your small business.

Making Your Event a "Perfect 10"

December 4, 2013

Perfect 10

‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.

Give Thanks

November 28, 2013

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” - Oprah Winfrey

Wishing you and your family a Thanksgiving filled with warm, cozy moments and happy memories!

Happy Thanksgiving

Free Holiday Postcard Design

November 20, 2013

Free Holiday Postcard DesignCan you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!

Click here to download the free PDF holiday postcard design

How to Create a Video Case Study and Why It's a Good Marketing Tool

November 15, 2013

Video Case Study

When in the course of human events, it becomes necessary for a company to bolster its marketing arsenal for the sake of attracting new business, or to reassure your existing customers that your products and services actually do work as advertised, nothing beats a good case study—especially in the form of a video.

Sending Holiday Cards: Are Traditions Changing?

November 13, 2013

Holiday CardsPeople like to get holiday greetings. They enjoy receiving mailed cards from friends, family, new acquaintances, and even businesses. Opening up those cards gives recipients a warm, fuzzy feeling and makes them feel connected to the sender. Even if they are not handwritten, holiday greetings always elicit a positive emotional response. Unless your name is Scrooge, of course.

Why do my direct mail postcards get returned as “undeliverable”? What the heck happened?

November 7, 2013

Return to Sender

Great question. I hope the information below helps and puts your mind at ease. For starters, the most common reason why First-Class mailed postcards get returned is what the U.S. Postal Service refers to as "Addressee not at address – unknown, moved, or deceased." First-Class Mail® comes with free forwarding and return service (one of the perks of this class of mail), so the undeliverable pieces are then returned to sender. Standard postage does not have this feature, therefore, your undelivered postcards will not be returned to you.