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Free Holiday Postcard Design

November 20, 2013

Free Holiday Postcard DesignCan you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!

Click here to download the free PDF holiday postcard design

How to Create a Video Case Study and Why It's a Good Marketing Tool

November 15, 2013

Video Case Study

When in the course of human events, it becomes necessary for a company to bolster its marketing arsenal for the sake of attracting new business, or to reassure your existing customers that your products and services actually do work as advertised, nothing beats a good case study—especially in the form of a video.

Sending Holiday Cards: Are Traditions Changing?

November 13, 2013

Holiday CardsPeople like to get holiday greetings. They enjoy receiving mailed cards from friends, family, new acquaintances, and even businesses. Opening up those cards gives recipients a warm, fuzzy feeling and makes them feel connected to the sender. Even if they are not handwritten, holiday greetings always elicit a positive emotional response. Unless your name is Scrooge, of course.

Why do my direct mail postcards get returned as “undeliverable”? What the heck happened?

November 7, 2013

Return to Sender

Great question. I hope the information below helps and puts your mind at ease. For starters, the most common reason why First-Class mailed postcards get returned is what the U.S. Postal Service refers to as "Addressee not at address – unknown, moved, or deceased." First-Class Mail® comes with free forwarding and return service (one of the perks of this class of mail), so the undeliverable pieces are then returned to sender. Standard postage does not have this feature, therefore, your undelivered postcards will not be returned to you.

Using Stock Photography on Your Website or Direct Mail Postcards

November 4, 2013

Stock Photography

Pictures add an immense value to any direct mail postcard or website. Human beings are very much visually orientated, and we understand better when we have a picture to relate to the message being presented. It's that whole, "picture worth a thousand words" thing. They really are.

How Many Direct Mail Postcards = Success?

October 28, 2013

How many mailed postcards equal success

Postcards are inexpensive, easy to create and mail, and typically generate a high response rate. All of these factors put together make postcards a powerful marketing tool for small businesses today. To get the most out of your postcard campaigns, it is important to mail to your list more than one time. Here’s why.

Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?

October 24, 2013

Postcard Smudges

These smudges and rub or scuff marks have been referred to as “postcard (or mail) survivability.” Meaning, how well does the postcard survive while traveling through the high-speed rollers and sorting systems of the United States Postal Service (USPS)?

How Much Should I Spend on Monthly Postcard Marketing?

October 21, 2013

Monthly Postcard Marketing Budget

Here is some valuable insight I have learned over the years from our real estate postcard marketers that is relevant for any small business. Realtors like to use postcard marketing for two reasons. The first is to drive inquiries and leads (short-term). The second is drive more business and referrals (long-term).

Should I Change Up My Business Postcards or Keep Sending The Same Ones?

October 16, 2013

How Often to Mail Business Postcards

Before you tackle this question there is one higher-level question you might want to consider. That is, are you sending your postcard marketing to the right mailing list or audience?

Photography and Postcard Marketing - How To Make The Marriage Work

October 10, 2013

Photography for Postcard Marketing

I have seen a lot of postcards come through our operation that have poor quality or low resolution photos on either the front or the back (or sometimes both!). The quality of your photos can make or break the effectiveness of your postcard marketing. Don’t settle for poor quality photos and images, because it is easy to fix this problem. Let me share with you several resources, tools and techniques I use when helping our customers with photo quality questions.