If you’re like most people, you probably conceptualize millennials as the “digital generation.” Born between 1979 and 2000, this demographic is young, numerous, and of great interest to marketers and advertisers. By 2020, this generation will have a cumulative $1.4 trillion in spending power. Millennials have grown up. No longer children or young teenagers, millennials have entered the working world. There are a lot of them, and together, they have a lot of money to spend.
In light of direct mail’s increasing popularity among growth marketers, we’ve created a list of some of the best direct marketing secrets to help ensure that every campaign is highly engaging to your customers.
The principle function of marketing your business is straightforward - you tell potential customers what you do and why you do it better than everyone else. In theory, this sounds simple but in reality, it is an immensely complex process because of the extremely competitive business world.
All companies market. One way or another, intentionally or unintentionally, businesses present themselves in a certain light which impacts the way the brand is perceived. Therefore, being cognizant of business objectives and managing a direct response marketing plan can help businesses gain control of the conversation and better understand consumer behavior.
More businesses will witness the value of postcard marketing as part of their conversion funnels in 2016. In a world where technology is ever-present in our lives and we are bombarded with countless emails and advertisements every single day, it often takes something tangible to stand out from the crowd.
Postcard marketing, or direct mail, remains one of the most consistently effective means of marketing to customers. One of the greatest features of this form of marketing is the fact that, done right, it resonates across a wide variety of demographics.
The advertising world is hotly debating Ad Blockers and what it means to businesses and consumers alike. In this blog post we will explore 'What is Ad Blocking?, 'Who do Ad Blockers affect?', and 'How businesses and advertisers can work around an Ad Blocker.'
This guide is designed to give our readers a comprehensive overview of direct mail as an advertising medium and how it can be used by businesses to maximize their company's profit potential. In it we outline what direct mail marketing is, how to successfully deploy mail as part of an integrated marketing campaign, and what the future holds for direct mail and marketing as a whole.
Marketing and advertising is one of the oldest institutions in the world and, without it, the world would be entirely different place. Direct mail is one of the most integral pieces in the wider marketing puzzle and is seeing a renaissance of relevance and effectiveness in an otherwise increasingly digital world.
If you're unsure, proof of the importance of direct mail marketing to the advertising world is in the millions of dollars spent each year on direct mail campaigns and moving forward, advertising budgets are only expected to increase as brands see positive results of modern direct mail technology in their marketing mix.
For any marketer looking to maximize his efforts in 2016, this guide will hopefully serve as the a resource for seeing his campaigns exceed expectations and realize the full potential of what is one of the most valuable and relevant forms of marketing currently in existence.
The world of direct mail is ever-evolving. New advances, innovations, and technologies inevitably emerge each year that typically enhance the effectiveness of direct mail marketing campaigns. However, these innovations can sometimes give rise to new challenges for marketers and understanding how to overcome these will be imperative in 2016.
2016 is sure to be another impressive year for direct mail and there's no doubting it will remain one of the most pivotal cogs in any company's marketing machine but it is important to be aware of potential obstacles and challenges marketers face in the world of direct mail because "forewarned is forearmed," as they say.
As with many forms of marketing, direct mail must evolve in order to remain as effective and efficient as it's been traditionally. This is especially true to keep up with the ever-growing realms of digital and social media marketing.
Direct mail is one of the oldest and most successful forms of marketing to specific groups of consumers. There are multiple factors that have allowed it to remain a leading strategy for many companies whose goal is to achieve the optimum return on investment.
For objectives such as building brand awareness and encouraging consumers to take action, direct mail marketing still delivers results and offers innovative advancements to the tried and true method. Thanks to integrations with CRM and tracking tools, direct mail marketing maintains a strong and effective position among the many tactics offered to businesses today.
Whether you're considering your career path or looking to make a career change, deciding what career is best for you can be overwhelming and even intimidating. It takes self reflection and an understanding of your strengths to point you in the right direction, but sometimes there are less obvious job options that you may not know to consider. If you're called to travel or you love math, there are ways to make a living using your talents. If you love what you do, you will do it well and the success will follow. QuantumPostcards salutes the entrepreneurs and business people who follow their dreams. We encourage you to push through doubt and make things happen.
It goes without saying that marketing can make or break a business, as it is essentially the business' voice to its intended audience. Therefore, marketing is instrumental in getting your company recognition within your industry.
Regardless of industry, business today can be a minefield fraught with obstacles that need to be overcome and/or negotiated. One of the best tools any company has in their arsenal for competing effectively is their marketing department. However, marketing is a multi-faceted bow with a multitude of different components that all need to work in perfect harmony to be truly successful in driving your company's brand awareness and revenue forward.
