9 Facebook Marketing Blogs to Follow
Marketing on Facebook can be a bit overwhelming for small business owners. Before you dive in, make sure to take a step back and first decide if Facebook marketing makes sense for your business. Think about your target audience. Are they active on Facebook? What are they doing on Facebook? Some users only log onto Facebook to see what their family members are up to and post pictures. Others are more actively engaged and enjoy interacting with brands they love via social channels. You may also want to do some research to see if your audience is actively engaged with your competitors’ Facebook pages.
If your business already has a Facebook page and you’re looking for new ways to increase your community base, consider a targeted direct mail postcard campaign. Postcards are an excellent way to target your perfect customers and drive them online to interact with your brand. Mail a consistent series of postcards to your ideal buyers with the call to action being to “Like” your Facebook page. Make sure to let recipients know the benefits of liking your page, whether it be free tips or discounts. If you need help defining your customer personas and targeting your mailings, read List Services: How Do They Work and How Targeted Can You Get?
For tips on getting your Facebook page up and running, as well as other promotional ideas, here are 9 Facebook marketing blogs to check out (in no particular order):
- Amy Porterfield
- Inside Facebook
- All Facebook
- Jon Loomer
- The Social Sip
- And of course, Facebook’s own blog blog.facebook.com