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November 2013

Give Thanks

November 28, 2013

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” - Oprah Winfrey

Wishing you and your family a Thanksgiving filled with warm, cozy moments and happy memories!

Happy Thanksgiving

Free Holiday Postcard Design

November 20, 2013

Free Holiday Postcard DesignCan you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!

Click here to download the free PDF holiday postcard design

How to Create a Video Case Study and Why It's a Good Marketing Tool

November 15, 2013

Video Case Study

When in the course of human events, it becomes necessary for a company to bolster its marketing arsenal for the sake of attracting new business, or to reassure your existing customers that your products and services actually do work as advertised, nothing beats a good case study—especially in the form of a video.

Sending Holiday Cards: Are Traditions Changing?

November 13, 2013

Holiday CardsPeople like to get holiday greetings. They enjoy receiving mailed cards from friends, family, new acquaintances, and even businesses. Opening up those cards gives recipients a warm, fuzzy feeling and makes them feel connected to the sender. Even if they are not handwritten, holiday greetings always elicit a positive emotional response. Unless your name is Scrooge, of course.

Why do my direct mail postcards get returned as “undeliverable”? What the heck happened?

November 7, 2013

Return to Sender

Great question. I hope the information below helps and puts your mind at ease. For starters, the most common reason why First-Class mailed postcards get returned is what the U.S. Postal Service refers to as "Addressee not at address – unknown, moved, or deceased." First-Class Mail® comes with free forwarding and return service (one of the perks of this class of mail), so the undeliverable pieces are then returned to sender. Standard postage does not have this feature, therefore, your undelivered postcards will not be returned to you.

Using Stock Photography on Your Website or Direct Mail Postcards

November 4, 2013

Stock Photography

Pictures add an immense value to any direct mail postcard or website. Human beings are very much visually orientated, and we understand better when we have a picture to relate to the message being presented. It's that whole, "picture worth a thousand words" thing. They really are.