“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.
Holidays are fantastic for businesses. They give you plenty of opportunities (i.e., excuses) to connect with past and potential customers, which can lead to more sales. With Valentine’s Day coming up, take advantage of the special day and tell your customers that you LOVE and appreciate their business.
Here’s a not-too-mushy business Valentine’s Day card you can use. This art is free for you to download and our gift to you. And here are some ideas for messaging for the other side of the card:
Thank You For Your Business
We want you to know that you are the HEART of our business and we appreciate the opportunity to work with you. Thank you for your continued loyalty and support.
You Are the Heart of Our Business
We LOVE having you as a customer. Thank you for your continued business and we look forward to serving you again.
There are a variety of mailing lists available for your small business direct mail postcard marketing needs. Before we dig into the options available, the let’s first back up a step and make sure you’ve created a buyer persona for your perfect customer.