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Sochi 2014 Winter Olympics: A Marketing Opportunity for Insurance Agents

February 17, 2014

Winter Olympics

Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.

5 Reasons Direct Mail Works Better Than Ever

February 3, 2014

5 Reasons Direct Mail Works - David Hennagin

I’m an integrated marketing guy, so when I’m working with clients to address aggressive customer acquisition and retention and ROI objectives, I start by considering that all forms of communication hold value toward a potential solution. Everything starts on an equal footing. Planned and executed properly and professionally, all communications channels work together toward establishing brand image, awareness, trust, credibility, preference -- and cost efficient leads and sales.