June 2014

From the red and yellow of McDonald’s to the royal blue used in bank branding, the colors used in marketing make a huge difference in the way we perceive different brands and companies.

In addition to the colors used in logos and direct mail postcards, the images used in marketing also have a significant impact. From the subject of the image to its size, a wide variety of variables contribute to the psychosocial impact an image can have.

In this quick start guide, we’ll explain the basics of color and imagery for businesses interested in developing their brand and attracting new customers using direct mail postcards and promotional materials.

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.

When you’re designing a direct mail postcard, space comes at a premium. Postcards are an excellent way to get your message across to prospects quickly, but their small dimensions mean fitting everything in can be a struggle.

Since space is so limited, it’s tempting to fill every square inch of your postcard with your heading, subheading, images and sales copy. This strategy might seem like the most efficient use of space, but it’s actually a serious design error.