August 2015

Using postcards in your direct mail marketing campaign is an effective tool to get a message across to specific people you are targeting. While visuals are necessary for branding and setting the stage, your messaging is what tells the story and may or may not get your audience to act. Here are some quick tips to be sure your message is strong and inspiring.

When you send a direct mail postcard campaign, how can you make sure you don’t mail to names and addresses that are out of date?

There are several ways to ensure your message reaches the right addresses. One of the most effective ways is to make sure you use a mailing list that’s recent and 100% up to date, as opposed to an older mailing list that may contain out-of-date entries.

Another way is to use “Or Current Resident” in the address field of your direct mail campaign. You can do this by checking the “Print Or Current Occupant” option when you use our direct mail postcard printing and delivery service.

For years, marketers have viewed direct mail and online marketing as very separate ecosystems. While direct mail and online marketing may seem worlds apart, they’re actually very similar, as well as extremely interconnected. The marketing actions your business engages in offline have a huge effect on how its customers interact with it online. This means that your direct mail pieces could have an immense impact on how your business’s customers use its website.

Getting the word out about a new location or a grand opening is key to business success. Marketing campaigns like these benefit most from messages that are relevant, timely, and convenient to the audience. One way to ensure your message gets to the right people is through direct mail marketing.

The copy that you use in your direct mail postcards will have a huge effect on your campaign’s response rate and profitability. While great copy can make a campaign an incredible success, poor copy can make even the best offer unappealing.

If you’re just getting started with direct mail marketing, separating good copy from bad can be challenging. Writing great copy for your own direct mail postcards can be even more of a challenge, especially as an absolute beginner.

Are you struggling to write great postcard copy for your campaign? Read on to learn 10 simple principles of great postcard copywriting to help you hone your marketing message, engage with prospects and maximize your campaign’s response rate.

As email marketing and digital advertising took off in the early-to-mid 2000s, one belief was repeated almost endlessly by digital marketing evangelists: that the old fashioned forms of direct marketing – print and direct mail – were “over.” New data from New York-based consulting company the Winterberry Group shows that this prediction couldn’t have been more wrong. In 2015, direct mail spending is projected to grow to an astounding $45.7 billion in total. Even more impressive, direct mail is viewed by a growing number of marketers as a more effective, higher impact marketing channel than the digital marketing options that have previously dominated most marketing discussion.

For our entrepreneur friends, we put together the inspiring rags-to-riches stories behind five U.S. brands that started from nothing and became wildly successful. Despite humble beginnings, most of these brands have made it on the Fortune 500 list with big payoffs for the entrepreneurs who risked everything to see them succeed. This infographic highlights the ups and downs of the founders who ventured to create Whole Foods, Dell, Starbucks, Forever 21, and Walmart. The men and women behind these brands eventually found fortune but only after risking it all, failing at previous ventures, or starting from the bottom.

We know creating and sustaining a small business isn't easy, so we hope this inspires you to keep your chin up and keep following your dreams.

Would you like to increase sales and create attention for your retail boutique? The most successful retailers don’t wait for customers to come to them – instead, they use marketing channels like direct mail to communicate with their customers. When used effectively, direct mail can be an extremely profitable marketing channel for your retail boutique. The key to a successful campaign is a compelling offer that gives recipients a reason to become interested in your store. From exclusive discounts to a brand new collection, a wide range of offers can help your direct mail postcard campaign achieve its goals. Read on to discover four ideas for your retail boutique’s next direct mail marketing campaign.

Are you sabotaging your direct mail campaign without realizing it? If your business isn’t getting the results you expected to from direct mail, it could be due to a simple mistake that’s preventing your campaign from becoming profitable.

From the images you use in your creative to the specific choice of words that make up your call to action, seemingly small mistakes can sabotage even the best direct mail campaigns.

Luckily, most of these mistakes are easy to fix. Read on to discover five surprisingly common ways you could be sabotaging your direct mail campaign, along with easy ways to fix these common issues.

Each and every day, the average American views, hears, and reads more than 2,000 different advertisements. Is it any wonder that, given the chance, most people tune out to advertising instead of paying attention? 

As a business, standing out as an engaging, interesting signal amongst the constant noise of other advertisers is difficult. With all that noise, how can you ensure your target audience hears your message? 

More so, how can you reach out to your target audience and make it clear that your message is worth their time?