September 2015

Looking to bring motivation to your workplace or home office? We've created some poster designs to keep you going. Season 5 of Scandal kicked off last week, and if you're a fan of Kerry Washington's character, Olivia Pope, one of these designs is for you!

If you think you could use some inspiration hanging on your wall, here are three free poster designs you can download. Let QuantumPostcards print your ledger, large, or extra large posters, and bring a little motivation into your work space.

How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.

Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.

There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.

Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.

Although direct mail is a great marketing tactic for retailers, it's far from the only way to attract retail traffic. From radio advertising to signage, a there are a wide variety of marketing techniques that are highly effective for retail businesses.

One of the best ways to capture walk-in traffic for your retail store is through the use of signs and posters. A well-placed poster can catch the attention of passersby and encourage them to step into your store.

From personalized URLs to political fundraising, the direct mail trends of 2015 are diverse and different. This year's top direct mail trends use modern technology to help marketers and consumers, as well as tying into major 2015 and 2016 events.

Following trends in the direct mail industry is one of the best ways to stay on top of new trends and technologies to use in your campaigns. Read on to learn more about the top five direct mail trends we've seen emerge in 2015.

Technology is omnipresent in the world of direct marketing and it is, without question, a chief catalyst for helping improve a company's revenue, reputation and brand awareness. Successful companies know the importance of using a robust marketing mix to generate the best results.

Integrating technology with conventional methods of marketing is shown to improve customer engagement, especially in direct mail campaigns. New technological enhancements not only improve the customer experience, but provide marketers with the ability to closely track results and measure ROI among direct mail campaigns as well as their effect on the marketing mix as a whole.

Is your direct mail postcard design ready to print? Once you've finished designing your direct mail pieces, you'll need to choose the most suitable variety of paper for your campaign. Paper comes in a wide range of types, most commonly grouped into certain grades and weights. For direct mail postcards, we offer a variety of paper options ranging from 80lb matte card stock to heavier and thicker 130lb stock.

Did you know that you can track traffic generated via your direct mail campaign using Google Analytics? While direct mail might not seem like a natural match for an online tracking tool such as Google Analytics, it’s surprisingly easy to track the online traffic that your website receives as a result of your offline marketing efforts. There are several ways to track your direct mail postcards using Google Analytics, ranging from simple to slightly more complicated. Read on to discover how you can use this powerful online tracking tool to monitor your next direct mail campaign.