September 2018

"Content is king.” The phrase means that content, or what is expressed through a medium, is the most important element of any online marketing campaign, more important than search engine optimization (SEO), for example, or campaign frequency. That’s not to say that SEO and campaign frequency aren’t important (in fact content works best, and significantly increases reach, when all of these elements are combined;) it just means that all of those things without useful, engaging content will not ultimately achieve the highest possible number of sales, social media engagement, website views, etc.

So, how do you go about creating great content for your next series of marketing postcards? Simple: you tell a story.