As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.
Is direct mail still a good marketing strategy in a world that's gone largely digital?
Watch our video to learn more about the benefits of direct mail and how to integrate it with digital marketing strategies for the most successful campaigns.