May 2019

Want to know something awesome? New data from a just-released April 2019 report from the USPS’s Office of Inspector General revealed that “the presence of a coupon in direct mail advertising efforts significantly raises reading, positive reactions, and response rates from the recipient, with the strongest impact being on response rate.” This is an exciting finding, and one that we completely agree with - a coupon or deal is a tried-and-true way to move your audience to action, whether it’s email newsletter sign-ups, event attendance, or a purchase.