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July 2019

How to A/B Test Your Direct Mailer, Step by Step

July 11, 2019

marketing postcards

A/B testing is a randomized experiment to test the efficacy of two variants, A and B. A/B testing is used frequently in marketing to determine which of two pieces of marketing collateral performs better among target audiences. Today, we are going to show you how to implement an A/B test for a direct mail piece.