The Idea Center - Blog
Swipe to the left

Business Tips

Creating a Seamless Offline/Online Customer Experience This Holiday Season

November 15, 2018

Creating a Seamless Offline/Online Customer Experience This Holiday Season

For many small businesses, the holidays account for a substantial percentage of revenue, and provide a key opportunity for marketing efforts. While most large retailers have a vigorous omnichannel strategy, leading the customer easily from mobile to desktop to storefront, small businesses need not be intimidated -- they, too, can implement these best practices into holiday marketing efforts.

How Should I Budget for a Marketing Postcards Campaign?

October 15, 2018

Budgeting for Marketing Postcards Campaign

Any marketing postcards campaign, however great, won't live up to its full potential or utilize your dollars effectively without proper budgeting beforehand. There are several costs (many that you may not even think about!) to consider before printing and mailing postcards to your target audience.

Harness Facebook to Make Your Direct Mail Campaigns More Effective

July 12, 2018

Harness Facebook to Make Your Marketing Postcards More Effective

Facebook is highly valued for its ability to deliver hyper-targeted campaigns with the push of a button, making it tempting to singularly focus on social media when reaching a very specific audience is imperative. What some marketers may not realize, however, is that the targeted information gathered from social media campaigns can be utilized for direct mail, too, ensuring your brand is in front of your ideal audience no matter the channel.

Direct Mail: The MVP of Customer Relationship Management

June 14, 2018

direct mail postcards

Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.

Why Omnichannel Marketing is Critical for Small Business Success

April 13, 2018

Why Omnichannel Marketing is Critical for Small Business Success

Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.

True Personalization in Direct Mail

March 14, 2018

True Personalization in Direct Mail

96 percent of marketers said that they believe personalization helps advance relationships with customers. What is personalization, and how can small businesses and organizations take the concept a step further?

The Dos and Dont’s of Direct Mail Marketing for Real Estate Agents

January 15, 2018

The Do's and Dont's of Real Estate Farming

Years ago, postcards, flyers, magnets and brochures were the go-to when it came to marketing yourself as an agent. With the introduction of digital marketing, those strategies have been disrupted by social media, websites and email newsletters. All good things, but mailing postcards and other direct mail pieces, combined with introducing yourself to the neighborhood door-to-door, is still the most personal and most memorable way to build positive relationships with potential clients.

Three Reasons to Promote Your Organization Both Online and Offline

December 15, 2017

mailing postcards

For small businesses and organizations, the holiday season is an annual opportunity to reach and deepen relationships with target audiences through thoughtful, personalized campaigns. Eager to optimize holiday promotional opportunities, marketers for brands and organizations are making their lists and checking them twice to determine the best channels, aiming to reach people at the right time, with the right message, via the right channel.

Know Your Audience: B2B vs B2C Direct Mail Marketing

November 15, 2017

Know Your Audience: B2B vs B2C Direct Mail Marketing

To be effective, marketing has to get inside the mindset of whomever your product or service is trying to reach, a best practice that's no different for direct mail campaigns. Before sending any kind of mailer, it's important to take a step back and think about the people that drive your business.

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

October 11, 2017

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

It’s that time of year again! And no, we’re not talking about Halloween, or even Thanksgiving (however fun those are). It’s time to plan how you’re going to end your organization’s year.

The holidays provide a much-needed excuse for offering a sale, creating an event, reminding someone of an appointment, or requesting a donation. In other words, it's the perfect time to re-energize that relationship between your organization and the people who keep it running. Direct mail postcards are a great way to reach out and stand out from competitors during this busy time.