All tactile materials - greeting cards, brochures, flyers, booklets and more - have their place in certain situations. But for most brands, these marketing methods work best when used in conjunction, both with each other and with digital marketing tactics.
In a digital world, it can be increasingly difficult to believe that printed materials still produce results when marketing your small business or organization. In the first quarter of 2018, Nielsen reported that American adults spend over 11 hours per day consuming media content, which includes using smartphones, listening to the radio, and spending time on desktops and tablets. That’s a lot of digital consumption! And it’s precisely the reason why print materials, like flyers, brochures, and marketing postcards still stand out.
Far from an antiquated marketing method, brochures have stood the test of time as a valuable tool in any business’s, nonprofit’s or organization’s branding toolkit. Brochures are effective in a wide variety of situations and for a number of audiences, and they’re well worth your consideration when crafting a marketing strategy for your organization.
Are you looking to design and print your own business cards? Business cards are easier than ever to develop with sites like Canva or QuantumPostcards’ Design Canvas that have simple design tools anyone can use for free. Even so, it can still be overwhelming to design your own business card if you have never done so before or have little design experience.
As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.
For many small businesses, the holidays account for a substantial percentage of revenue, and provide a key opportunity for marketing efforts. While most large retailers have a vigorous omnichannel strategy, leading the customer easily from mobile to desktop to storefront, small businesses need not be intimidated -- they, too, can implement these best practices into holiday marketing efforts.
Any marketing postcards campaign, however great, won't live up to its full potential or utilize your dollars effectively without proper budgeting beforehand. There are several costs (many that you may not even think about!) to consider before printing and mailing postcards to your target audience.
Facebook is highly valued for its ability to deliver hyper-targeted campaigns with the push of a button, making it tempting to singularly focus on social media when reaching a very specific audience is imperative. What some marketers may not realize, however, is that the targeted information gathered from social media campaigns can be utilized for direct mail, too, ensuring your brand is in front of your ideal audience no matter the channel.
Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.
Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.