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Business Tips

Standard Business Card Specs for Creating your Perfect Card

January 15, 2019

Standard Business Card Specs for Creating your Perfect Card

Are you looking to design and print your own business cards? Business cards are easier than ever to develop with sites like Canva or QuantumPostcards’ Design Canvas that have simple design tools anyone can use for free. Even so, it can still be overwhelming to design your own business card if you have never done so before or have little design experience.

Direct Mail Trends for 2019

December 18, 2018

marketing postcards

As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.

Creating a Seamless Offline/Online Customer Experience This Holiday Season

November 15, 2018

Creating a Seamless Offline/Online Customer Experience This Holiday Season

For many small businesses, the holidays account for a substantial percentage of revenue, and provide a key opportunity for marketing efforts. While most large retailers have a vigorous omnichannel strategy, leading the customer easily from mobile to desktop to storefront, small businesses need not be intimidated -- they, too, can implement these best practices into holiday marketing efforts.

How Should I Budget for a Marketing Postcards Campaign?

October 15, 2018

Budgeting for Marketing Postcards Campaign

Any marketing postcards campaign, however great, won't live up to its full potential or utilize your dollars effectively without proper budgeting beforehand. There are several costs (many that you may not even think about!) to consider before printing and mailing postcards to your target audience.

Harness Facebook to Make Your Direct Mail Campaigns More Effective

July 12, 2018

Harness Facebook to Make Your Marketing Postcards More Effective

Facebook is highly valued for its ability to deliver hyper-targeted campaigns with the push of a button, making it tempting to singularly focus on social media when reaching a very specific audience is imperative. What some marketers may not realize, however, is that the targeted information gathered from social media campaigns can be utilized for direct mail, too, ensuring your brand is in front of your ideal audience no matter the channel.

Direct Mail: The MVP of Customer Relationship Management

June 14, 2018

direct mail postcards

Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.

Why Omnichannel Marketing is Critical for Small Business Success

April 13, 2018

Why Omnichannel Marketing is Critical for Small Business Success

Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.

True Personalization in Direct Mail

March 14, 2018

True Personalization in Direct Mail

96 percent of marketers said that they believe personalization helps advance relationships with customers. What is personalization, and how can small businesses and organizations take the concept a step further?

The Dos and Dont’s of Direct Mail Marketing for Real Estate Agents

January 15, 2018

The Do's and Dont's of Real Estate Farming

Years ago, postcards, flyers, magnets and brochures were the go-to when it came to marketing yourself as an agent. With the introduction of digital marketing, those strategies have been disrupted by social media, websites and email newsletters. All good things, but mailing postcards and other direct mail pieces, combined with introducing yourself to the neighborhood door-to-door, is still the most personal and most memorable way to build positive relationships with potential clients.

Three Reasons to Promote Your Organization Both Online and Offline

December 15, 2017

mailing postcards

For small businesses and organizations, the holiday season is an annual opportunity to reach and deepen relationships with target audiences through thoughtful, personalized campaigns. Eager to optimize holiday promotional opportunities, marketers for brands and organizations are making their lists and checking them twice to determine the best channels, aiming to reach people at the right time, with the right message, via the right channel.