The Idea Center - Blog

Swipe to the left

All About Speed: Launching Postcard Campaigns with Vistaprint and QuantumPostcards

October 20, 2014

Direct Mail Speed Vistaprint QuantumPostcards

Whether you’ve got inventory to sell as quickly as possible or a seasonal campaign that needs to be sent out right on time, time is often of the essence in the world of direct mail marketing.

Because of this, it’s important to choose a direct mail marketing company that can get your message printed, prepared and delivered not in months or weeks, but days.

In this blog post, we’ll compare two direct mail printing and marketing companies – Vistaprint, a worldwide company offering everything from printed media to digital; and QuantumPostcards, a direct marketing company specializing in direct mail – to see which is fastest.

Choosing a Postcard Printer & Mailer: Big Company (Vistaprint) or Specialist (QuantumPostcards)?

October 15, 2014

Vistaprint vs QuantumPostcards

When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:

  • Do they offer high quality printing that sets your business apart?
  • Do they have a history of successful campaigns for other businesses?
  • Do they offer friendly, helpful support to make the process easier?

In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.

The Most Common Customer Objections and How to Overcome Them

October 7, 2014

Overcome Customer Objections in Postcard Marketing

John E. Kennedy, a groundbreaking copywriter considered by many to be one of the forefathers of modern advertising, once described the art of advertising very simply: “Advertising is nothing more than salesmanship in print.” Kennedy believed that far too many advertisements tried to be intelligent instead of effective, and that a great piece of marketing didn’t necessarily need to be “charming or amusing or necessarily pleasing to the eye.” Today, many marketers focus almost entirely on making their ads as pleasing to the eye or amusing as possible. At the same time, they ignore many of the most valuable lessons learned by salespeople. One of these lessons is how to work out your target customer’s objections ahead of time and overcome them. In this blog post, we’ll share five objections your prospects likely have to your offer and the techniques you can use to neutralize them.

QuantumPostcards vs. Every Door Direct Mail: Which is Easier to Use?

September 26, 2014

QuantumPostcards vs USPS Every Door Direct Mail

Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.

One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?

Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.

In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.

6 Ways to Deal with Writer's Block

September 2, 2014

Writer's Block

Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.

Positioning Your Business: Simplifying Who You Are

August 18, 2014

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.

Your Brand Identity: the Importance of Fonts

May 5, 2014
Fonts and Brand Identity

There's a reason that whole books have been written about fonts and brand styling - it's more important than you think. Having the right font and consistently using it as a way of reinforcing your brand is a marketing strategy that has stood the test of time. Look at famous brands like Coca-Cola or IBM and you'll notice that their fonts have changed very little despite their long history. The reason is that customers identify with that specific font and automatically associate it with its respective company. Wouldn't you like your customers to feel the same way about your font when they receive one of your custom postcards?

How to Use Postcards to Build Your Email List (and Your Brand)

March 18, 2014

Postcards Build Brand

When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.

In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.

Sochi 2014 Winter Olympics: A Marketing Opportunity for Insurance Agents

February 17, 2014

Winter Olympics

Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.