The Idea Center - Blog

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6 Ways to Deal with Writer's Block

September 2, 2014

Writer's Block

Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.

Positioning Your Business: Simplifying Who You Are

August 18, 2014

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.

Your Brand Identity: the Importance of Fonts

May 5, 2014
Fonts and Brand Identity

There's a reason that whole books have been written about fonts and brand styling - it's more important than you think. Having the right font and consistently using it as a way of reinforcing your brand is a marketing strategy that has stood the test of time. Look at famous brands like Coca-Cola or IBM and you'll notice that their fonts have changed very little despite their long history. The reason is that customers identify with that specific font and automatically associate it with its respective company. Wouldn't you like your customers to feel the same way about your font when they receive one of your custom postcards?

How to Use Postcards to Build Your Email List (and Your Brand)

March 18, 2014

Postcards Build Brand

When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.

In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.

Sochi 2014 Winter Olympics: A Marketing Opportunity for Insurance Agents

February 17, 2014

Winter Olympics

Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.

8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

December 20, 2013

8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

Let’s just lay it all out there right up front—nothing is free. There is a cost to using all marketing mediums. You will either pay for your marketing with your pocketbook or pay for it with your time. And If you are doing it right, you are paying with both time and money. They all require an investment, but each is a valuable component of an entire marketing strategy. The trick is spending your time wisely and getting the most bang for your buck.

Small Business Startup Basics

September 16, 2013

New Business Start up BasicsThere are numerous advantages associated with starting and operating your own business. For instance, you manage your own schedule, you answer to yourself, and you get enjoy all the profits from the business, among other benefits of entrepreneurship. However, owning and starting your own business is also challenging and takes a large amount of consistent motivation and self-discipline. The success or failure of your business rests entirely on your shoulders and can be impacted by how you establish it. With that in mind, before you venture towards starting your own business, you must evaluate whether you possess the characteristics of a successful entrepreneur as well as ensure that your business is set up for success. Let’s dive into some of the major first steps in forming your own business, beginning first and foremost with qualifying yourself as an entrepreneur.