John E. Kennedy, a groundbreaking copywriter considered by many to be one of the forefathers of modern advertising, once described the art of advertising very simply: “Advertising is nothing more than salesmanship in print.” Kennedy believed that far too many advertisements tried to be intelligent instead of effective, and that a great piece of marketing didn’t necessarily need to be “charming or amusing or necessarily pleasing to the eye.” Today, many marketers focus almost entirely on making their ads as pleasing to the eye or amusing as possible. At the same time, they ignore many of the most valuable lessons learned by salespeople. One of these lessons is how to work out your target customer’s objections ahead of time and overcome them. In this blog post, we’ll share five objections your prospects likely have to your offer and the techniques you can use to neutralize them.
Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.
One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?
Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.
In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.
Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.
Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.
In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.
There's a reason that whole books have been written about fonts and brand styling - it's more important than you think. Having the right font and consistently using it as a way of reinforcing your brand is a marketing strategy that has stood the test of time. Look at famous brands like Coca-Cola or IBM and you'll notice that their fonts have changed very little despite their long history. The reason is that customers identify with that specific font and automatically associate it with its respective company. Wouldn't you like your customers to feel the same way about your font when they receive one of your custom postcards?
When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.
In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.
Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.
Let’s just lay it all out there right up front—nothing is free. There is a cost to using all marketing mediums. You will either pay for your marketing with your pocketbook or pay for it with your time. And If you are doing it right, you are paying with both time and money. They all require an investment, but each is a valuable component of an entire marketing strategy. The trick is spending your time wisely and getting the most bang for your buck.
There are numerous advantages associated with starting and operating your own business. For instance, you manage your own schedule, you answer to yourself, and you get enjoy all the profits from the business, among other benefits of entrepreneurship. However, owning and starting your own business is also challenging and takes a large amount of consistent motivation and self-discipline. The success or failure of your business rests entirely on your shoulders and can be impacted by how you establish it. With that in mind, before you venture towards starting your own business, you must evaluate whether you possess the characteristics of a successful entrepreneur as well as ensure that your business is set up for success. Let’s dive into some of the major first steps in forming your own business, beginning first and foremost with qualifying yourself as an entrepreneur.