The Idea Center - Blog

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Why We Love Canva

May 21, 2015

A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.

It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.

Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.

Learn why we love Canva and how it empowers the everyday business owner.

Target Your Ideal Customer With The Right Mailing List

May 18, 2015

Sending postcards to neighbors of your small business is an effective and budget friendly way for you to establish new connections and reconnect with people in your town, city, or neighborhood.

As a business owner, you probably want to target a specific area of town, a neighborhood, or group of people to bring in new business and increase sales...but how do you get all of those addresses? Go door to door? Look them up online?

Overtime, you can build a relevant mailing list by asking each customer for their address upon visiting your store or website. Building a list this way can be time consuming, difficult, and in the end only supplies you with a list of established customers.

To reach out to a whole new set of potential customers, you’ll need a targeted mailing list. We provide various mailing list types when ordering your postcards to help target your ideal customers and send postcards to those who will benefit most from your offer.

Discover the four mailing list types we offer and how to know which one is right for your direct mail campaign.

Discover the Right Kind of Mailing List for Your Postcard Campaign

May 18, 2015

Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.

As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.

By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.

Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.

Do Your Direct Mail Postcards Need Professional Review?

May 14, 2015

Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.

From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.

One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional. 

 

How to Know When Your Postcards Are Ready for Print

May 11, 2015

A direct mail campaign is the perfect way to re-engage lapsed customers and tap into a new customer base. Effective and provoking content and design are imperative elements used to draw recipients in and encourage them to act on your offer or save it for later.

But how do you know that every element in your postcard is in the right place, and at the right size before printing?

There are some precautionary measures you can take after designing the content and layout of your postcards that can help to ensure that your postcards will be legible, appealing, and ready to produce a great return on investment.

Discover the four things you should check before sending your direct mail postcards off to print.

4 Foolproof Tactics to Reengage Lapsed Customers

May 7, 2015

Has your business’s growth come to a standstill? It happens to every business: sales are strong and every month’s results are better than the last, until all of a sudden the usually excellent growth rate drops to almost nothing.

Businesses slow down for a variety of reasons, from changes in market conditions to seasonal demand that varies from month to month. If your business has experienced a slowdown in growth, a great way to reverse this is to reengage lapsed customers.

There are several ways to get in touch with lapsed customers and past clients, from phone calls to email marketing. One of the most effective ways to relight a business relationship is to send targeted, customized direct mail to your lapsed customers.

Discover four simple but effective ways to reengage lapsed customers and fuel your business’s growth using custom postcards.

3 Reasons to Send Direct Mail in May

May 4, 2015

May is here and with that come many reasons to reach out to your customer base and reconnect with them.

Maintaining your flow of business throughout the summer months can be a struggle, but with the right custom postcards you can acquire new customers, and keep your existing patrons interested and steadily supporting your business all summer long.

Discover the three reasons why you should be sending direct mail postcards in May.

Counter Your Competition With an Irresistible Offer

April 30, 2015

As discussed in our last blog post, it’s important to understand your businesses competition and create offers that keep your customers engaged and loyal to your business.

From incentives and rewards to special offers and sales, customized postcards are a wonderful way to keep your clients and customers interested and coming back for more.

There’s another advantage to sending postcards that many people do not consider. When planning how to position your business against your competitors, direct mail can be your best bet. Learn how to counter your competition with an irresistible offer using direct mail postcards.

Keep Customers Engaged with Loyalty Rewards Using Direct Mail

April 27, 2015

How does your business stand out from the crowd and keep its customers coming back for more?

Unless you offer a completely unique product or service, it’s unlikely that you have no competitors. Offering a customer loyalty program allows you to retain customers by creating incentives to stay with your business instead of choosing a competitor.

Learn how you can retain and reach out to customers via direct mail using a customer loyalty and rewards program. We’ll also share simple tips to make your direct mail customer loyalty program as effective as possible.

5 Words to Avoid When Creating a Headline for Your Postcard Campaign

April 23, 2015

Along with a great offer, great copy is often the key to an effective, profitable direct mail campaign. Two seemingly similar headlines can lead to vastly different results based on the words that you do, or don’t, choose to include.

While some words are fantastic for creating results and getting your target audience in the right state of mind for your offer, other words can have a negative effect on the results of your postcard campaign.

In some cases, a single word can be all it takes to break someone’s interest in your direct mail postcard. Because of the power words can have, it’s important that you choose the words you include in your postcard campaign carefully.

The five words below range from direct marketing clichés to words that just don’t work all that well. Avoid all five – and use more effective alternatives instead – to avoid reducing your direct mail campaign’s return on investment.