The Idea Center - Blog

Swipe to the left

5 Ways to Boost Your Creativity

March 13, 2015

Familiar Face

Whether you’re writing copy for your business or designing a poster, being creative can often be a challenge. Creative moods can come and go, making it hard to get into a creative space if you’re not feeling up to the challenge at that particular time.

Luckily, it’s easy to inspire the creative sections of your brain into working at their best. In this guide, we’ll share five simple tips to boost your creativity and make it easier to design, write, or complete any creativity-focused task.

When Less is More: 5 Minimalist Design Tips

March 11, 2015

Familiar Face

Look back at the iconic designs of the 20th century and you’ll notice that the majority of products, brands, and advertisements have something in common: they’re all very simple.

From Nike’s iconic logo to Apple’s clean and simple products, many of the world’s best designs aren’t cluttered with visual activity, but light and simple with only the essential design elements included.

In the world of design, less is often more. From advertisements to logos, including the bare minimum in your design often makes it more eye-catching and effective than including more than what you really need.

In this guide, we’ll share five minimalist design tips that you can apply to design simpler and more effective business cards, direct mail postcards, brochures, logos and much more.

15 Design Tips for Non-Designers

March 6, 2015

Are you stuck on a design? Designing postcards, flyers, and other marketing pieces is like writing a book: the first page (in this case, the design element) is almost always the hardest.

If you’re a non-designer that needs some help putting your first postcard, business card, or real estate flyer together, use these 15 simple but effective tips to create an eye-catching, readable, and effective design.

Is It Time to Move On? How to Know When You Should Change Your Campaign

March 2, 2015

Over time, every marketing campaign changes from unique and effective to tired and ineffective, making it important to refresh your campaign frequently.

Since every marketing channel has a different response rate, there’s no “rule” as to when a campaign should be freshened up and changed. You’ll be able to notice that your campaign is losing its edge by observing one key metric.

How to Integrate Direct Mail and Email to Increase Your ROI

February 26, 2015

At first glance, email marketing and direct mail marketing look remarkably similar to each other. They’re both highly targeted, inexpensive, and ideal for informing prospects about the value your business can offer.

Similar doesn’t mean exactly the same, however, and while direct mail marketing and email marketing might share some common elements, they also share a huge range of differences.

Direct mail achieves far higher response rates than email – often 30 times higher with a targeted mailing list. It also offers a far longer shelf life, with emails quickly discarded and direct mail postcards often kept around for several days.

These advantages don’t make direct mail a better all-around choice than email, as both marketing channels excel in different circumstances. In fact, direct mail and email are incredibly powerful when used together in an integrated campaign.

Here are three ways that you can integrate direct mail and email marketing to create a powerful synergy, achieve higher response rates, and keep your business at the front of your target audience’s mind.

How to Use Testimonials to Boost Your Direct Mail Response Rate

February 23, 2015

How does your business establish trust with its audience? From guarantees to great offers, businesses use a variety of marketing techniques to establish credibility with their audience and position their product or service as reliable and risk free. 

These techniques are often incredibly effective, but they share one thing in common –  they’re all messages from your business. Through guarantees, unique benefits, and the offer itself, your business is directly communicating its value to its audience. 

No matter how accurate your claims are, customers will always view guarantees and selling points from a business that’s marketing to them with a degree of uncertainty and skepticism. After all, your business is hardly a disinterested third party.

Testimonials – reviews and recommendations from your business’s customers and clients – are a powerful tool that your business can use in its direct mail campaigns to establish credibility, build trust and massively increase your response rate.

How to Completely Change Your Messaging Using Benefits

February 19, 2015

Economist and Harvard Business School professor Theodore Levitt once famously described effective marketing as “selling the hole, not the drill.”

His message was that it’s far more effective to market a product or service using its benefits than to list its most exciting features in the hopes of attracting your target market’s interest.

Selling benefits instead of features might seem obvious, but it’s something that an incredible amount of marketers fail to do. If your copy is feature-focused, it’s very unlikely that your direct mail campaign is generating the response rate that it could.

In this guide, we’ll look at the basics of selling your offer’s benefits rather than its features. We’ll also explain how changing your direct mail postcard’s copy to focus more on your offer’s benefits can dramatically increase your response rate and ROI.

3 Tips That Will Make Your Direct Mail More Relevant for Recipients

February 16, 2015

Using a segmented mailing list offers more than just the ability to tailor your copy to each audience. From location to purchase history, one of the best ways to make your direct mail campaign more effective is by subtly referencing why people receive it.

From including a map of your nearest retail location to referencing a customer’s last purchase, there are several ways to make your direct mail message more relevant to a prospect, increasing its response rate and return on investment.

This strategy is used extensively online, particularly by retailers like Amazon. Email messages that list a customer’s previous purchases and recommend other products perform to a remarkably higher standard than generic marketing email broadcasts.

In this guide, we’ll share three ways you can make your direct mail campaign more relevant for recipients and more profitable for your business by subtly referencing why they’re receiving the piece.

10 Rules for a Great Direct Mail Postcard

February 12, 2015

From great copy to the perfect offer, a wide range of factors go into creating a great direct mail postcard. In this post, we’ll cover 10 direct mail essentials to include in your next postcard campaign.

How to Segment Your List the Right Way

February 9, 2015

Whether your business sells a product or a service, every customer or client that you do business with has their own unique needs. You wouldn’t sell to prospects with a one-size-fits-all approach, so why apply one to your direct mail campaign?

Advertising is often said to be “salesmanship in print.” Just like a great salesman modifies their pitch as they learn more about their prospect, the best direct mail marketers use segmentation to deliver a different message to different people.

List segmentation is the process of breaking your mailing list down into smaller segments. Segmenting your mailing list enables you to deliver a customized message to prospects based on their position in your company’s sales funnel.

The more deeply segmented your mailing list is, the more effective your direct mail marketing efforts will be. From service businesses to retailers, any type of business can benefit from segmenting its direct mail list into defined and specific groups.

There are lots of ways to segment a list, from separating big-spenders from small customers to segmenting cool leads from warm leads. In this blog post, we’ll share three simple but effective ways for your business to segment its direct mail list.