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What Do Your Prospects Really Want? Ask Them

January 22, 2015

What Do Your Prospects Want Postcard Targeting

Ask any successful entrepreneur for the most important source of information they found while growing their business and you’ll get a familiar answer: their customers.

Customer feedback is a hugely important aspect of business growth. It’s one of the most important elements of the Lean Startup movement and a favorite of successful entrepreneurs and marketers the world over. 

Getting customer feedback is relatively easy – that is, if your business has customers to ask for feedback. But what about if your business is small and only just starting to engage in the type of direct marketing that produces customers and income?

Supercharge Postcard Response by Anticipating Customer Questions

January 20, 2015

Why You Should Identify Your Offer's FAQs Before Writing Postcard Copy

When you receive a marketing postcard or brochure in the mail, what questions pop into your mind? Marketing copy often raises as many questions as it answers, which makes answering your offer’s FAQs in advance a powerful marketing tactic.

This technique isn’t particularly new – in fact, it’s been a major part of sales for the last century. Salespeople for a wide range of products and services have anticipated their prospects’ questions and prepared their answers well ahead of time.

As, like advertising legend Albert Lasker used to say, “Advertising is salesmanship in print,” sales techniques like identifying frequently asked questions (FAQs) for your offer before preparing your campaign can have a huge effect on its results.

In this guide, we’ll explain how you can identify your offer’s FAQs before launching a campaign and transform them from points of ambiguity or confusion into powerful marketing advantages.

9 Questions to Ask Yourself Before Starting a Postcard Campaign

January 15, 2015

9 Questions to Ask Yourself Before Starting a Postcard Campaign

You were hit with a spark of inspiration and you’ve thought up a creative idea for a postcard marketing campaign. Now what? Before you can start your campaign, you need to be able to define its objectives, audience, and several other factors.

One of the easiest ways to define your campaign’s goals, audience, budget, and more is to ask yourself the right questions. Before you start preparing your campaign, ask yourself the nine questions below to increase its marketing efficacy.

How to Write a Creative Brief for Your Next Direct Mail Postcard Campaign

January 12, 2015

How to Write a Creative Brief for Direct Mail Postcard Campaign

Have you ever received work from a graphic designer that didn’t live up to what you had in mind? When you receive a creative that isn’t what you expected, the problem is often a mismatch between your expectations and your creative brief (or lack thereof).

A well-prepared creative brief is a roadmap for your graphic designer – an in-depth list of what to include in your direct mail postcard design. From your designer’s perspective, starting a project without a brief is like driving to a new destination without a map. 

This mismatch between expectations and communication can lead to designs that don’t match up with your vision. The end result may be a less effective campaign than the one you had visualized, and often a design that doesn’t match your business.

In this guide, we’ll share four techniques that you can use to write a creative brief for your next graphic design project, whether you’re creating a brochure for your business or launching a small business postcard marketing campaign.

Augmented Reality vs. QR Codes for Direct Mail Campaigns

January 6, 2015

Augmented reality vs QR codes

Have you heard of augmented reality? It’s the engaging and shareable technology behind the marketing success of Starbucks’ 2011 Christmas coffee cups, Topshop virtual dressing rooms, and American Apparel’s color-changing mobile app.

Augmented reality has been used in print marketing, billboards and even in direct mail campaigns. Its use of mobile technology to bridge the gap between online and offline marketing has earned it many comparisons to QR codes.

QR codes, of course, are the two-dimensional square barcodes you’ve probably seen on billboards, in catalogs and print ads. Both QR codes and augmented reality play a powerful role in 21st century direct mail marketing.

Despite this, their roles are very different. In this guide, we’ll look at the differences between QR codes and augmented reality technology to help you decide which will be the winner for your next small business postcard marketing campaign.

Best Wishes in 2015!

January 1, 2015

Happy New Year 2015

Have a Very Merry Christmas

December 25, 2014

Merry Christmas 2014

The Future of 3D Printing Technology

December 22, 2014

Future of 3D Printing Technology

Over the last five years, 3D printing has developed from a niche scientific pursuit that seemed impossible outside of sci-fi movies into a reality for technologists and manufacturers around the world.

While 3D printing is undoubtedly high-tech, the basics of 3D printing technology are remarkably simple. Today’s most advanced 3D printers place layers of plastic resin, slowly and gradually, to create a usable physical object.

3D printers have been used to create working camera lensesiPad stands and even a functional rifle. Remember Skyfall? The beautiful Aston Martin DB5 destroyed at the film’s climax was itself a purpose-built model made using a 3D printer.  

While many of the objects created using 3D printers so far have been decorative or fun, 3D printing is becoming an important technology in many industries. Recently, ISS Astronauts created replacement space station parts using a 3D printer.

3D printing, then, is clearly here to stay. But aside from its value for astronauts and engineers, what value does today’s (and tomorrow’s) 3D printing technology have for businesses?

Augmented Reality and Print Media: The Basics

December 17, 2014

Augmented Reality and Print Media Marketing

When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.

Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka. 

When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand. 

In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.

3 Simple Ways to Generate Leads With Direct Mail Postcards

December 12, 2014

Direct mail lead generation

From QR codes to personalized postcards and letters, today’s printing technology gives direct mail marketers incredible scope to target and optimize their marketing message.

Whether as a standalone effort or part of an integrated marketing campaign, direct mail can be used to generate meaningful, engaging and – most importantly – highly effective results for your business. 

Many business owners would like to add direct mail to their inventory of marketing tactics, but don’t know where or how to start. In this guide, we’ll share three simple tips that you can use to start generating leads for your business using direct mail.