Direct Mail Best Practices
There are three typical approaches to implementing any marketing postcards campaign from start to finish. With a plethora of factors to consider, knowing which route to take can be overwhelming. To help you decide which option is right for you, here is a complete guide to all of the important things to consider as you’re planning a direct mail postcards campaign: the budget, mailing logistics, design components, and your mailing list.
The one constant of marketing is that it’s always changing! With new technologies introduced at seemingly every turn, and best practices always shifting, it can be hard to stay on top of it all. To help, we’ve listed below a few of the challenges we’ve observed as they relate to the modern marketer, and how direct mail postcards provide the solution.
As the holiday season approaches, many businesses and organizations have events coming up — whether it’s a nonprofit fundraising gala, end-of-year client appreciation gathering, or a big holiday sale. Creating the perfect postcard invitation is important so you can engage your audience and have a better shot at getting the response rates and attendance you desire. It’s the perfect time to start designing your invitations so you are well prepared for the holiday season upon us.
You’ve created the perfect marketing postcard for your business or organization. It’s got compelling visuals, catchy headline and body copy, and the just-right call-to-action. You’re ready to send it out and start achieving your goals! But before you make your print order and send your postcard on its way to your audience, there are a few more elements to consider — the essentials of postcard printing. How will your postcard actually look, in real life, once in the hands of your audience?
Segmentation is useful for any marketing medium, whether it’s email, social media, advertising or more, and it’s also a reliable strategy for direct mail. Sending marketing postcards haphazardly to a large group of people will be far less effective than segmenting your audience and sending mailers that are catered to their location, interests, demographics, or purchase history.
A/B testing is a randomized experiment to test the efficacy of two variants, A and B. A/B testing is used frequently in marketing to determine which of two pieces of marketing collateral performs better among target audiences. Today, we are going to show you how to implement an A/B test for a direct mail piece.
Typically, drip campaigns are associated with email marketing, but they work well with direct mail, too, as a means of engaging with your audience and increasing brand familiarity. And if you’re looking for high response rates, (you should be) direct mail is the way to go.
Want to know something awesome? New data from a just-released April 2019 report from the USPS’s Office of Inspector General revealed that “the presence of a coupon in direct mail advertising efforts significantly raises reading, positive reactions, and response rates from the recipient, with the strongest impact being on response rate.” This is an exciting finding, and one that we completely agree with - a coupon or deal is a tried-and-true way to move your audience to action, whether it’s email newsletter sign-ups, event attendance, or a purchase.
As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.
Is direct mail still a good marketing strategy in a world that's gone largely digital?
Watch our video to learn more about the benefits of direct mail and how to integrate it with digital marketing strategies for the most successful campaigns.