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Acquiring Fresh Mailing Lists For Direct Mail Postcard Campaigns

September 7, 2017

Audience is at least 40 percent of the equation in developing a successful direct mail campaign. Your messaging, offer, and design are also important, but using a targeting mailing list is critical. Mailings sent to the wrong people are likely to result in a waste of time and poor use of budget on your end. However, when targeted the right way, direct mail postcards offer response rates significantly higher than response rates from digital media, according to the DMA Response Rate Report 2016.

So, how do you create a mailing list that meets your audience targeting criteria? There are several ways to create a great mailing list, and the best option for you will depend on your company and resources.

Win New Customers by Targeting New Movers

July 14, 2017

Last year, 11.6% of the entire U.S. population moved. While some moved within the same community, it is far more common for people to move to new areas in a city, new cities, new states, or even overseas. For many businesses, this means losing customers as people leave the area. However, in most geographies, new prospects are arriving to replace the recently departed. For high job-growth areas such as Texas (home to 4 of the 5 fastest-growing cities in the U.S. right now), new people are moving in literally every minute. When a person moves to a new area, they typically shed products/services from their last home -- either to physically make room or because a service, such as banking, isn’t available in the new location.

Savvy businesses seize the opportunity to target new movers, both to create awareness for their brands among a new pool of prospects, and to acquire new customers.

Measuring Success In Your Direct Mail Marketing Campaigns

June 12, 2017

Many businesses begin direct mail marketing to drive brand awareness, to increase demand for their products and services, or to nurture customer relationships. When beginning any new campaign, it’s important to be specific regarding the outcomes you intend to achieve and to have a measurement plan in place before you get started. Pre-planning your measurement approach will help to ensure you are ultimately able to judge the effectiveness of your campaign and are not missing out on valuable insights that could be used to make your marketing strategy even more effective in the future.

3 Great Ways Direct Mail Campaigns Can Be Used To Drive Online Traffic

May 12, 2017

Direct Mail campaigns to increase web traffic


In a world where digital technology has changed everything, the power of direct mail marketing is often overlooked – and that’s a shame, because direct mail marketing is one of the single most powerful marketing tools available to modern businesses.

​Increase Online Engagement with Direct Mail Marketing

April 14, 2017

Increase Online Engagement with Direct Mail Marketing

In today’s technology-driven world, brands continue to increase their use of online marketing techniques. In fact, you would be hard pressed to find a discussion of modern marketing practices that does not favor digital marketing tactics. However, direct mail remains an extremely effective form of marketing that drives measurable ROI, and thus a powerful tool for the modern marketer. Beyond its intrinsic benefits, direct mail used in conjunction with online marketing can make both methods more powerful.

How Well Do You Know Your Customers?

March 15, 2017

how well do you know your customers


You might know a little bit about your customers, but do you know enough to really maximize the way you’re communicating with them? Probably not, according to a recent study. Although a whopping 80 percent of B2B marketers know which of their customers are most valuable, according to the State of B2B Marketing 2016, there are many areas where marketers are less clued in, including demographics.


Goals Are the Building Blocks of Your Marketing Plan

February 15, 2017

If you don't know where you're going, how do you know when you get there? This same question can be asked about your marketing. How do you know if your marketing is effective if you don't know what you want to accomplish?

Our Top 5 Most Popular Blog Posts

January 13, 2017

As we and other businesses begin rolling our plans for the new year, it's important to reflect on what we've done well and where we can improve. The following 5 blog posts fall in the "what we've done well" category as they've been the most popular with our readers. With topics relating to direct mail, business cards, and integrating with technology - we bet you'll learn something new to help you stand out among your competition!

Fresh Ideas for Your 2017 Direct Mail Marketing Campaigns

December 14, 2016



Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.

10 Ways to Engage with Customers over the Holidays

November 16, 2016


The holiday season not only gets customers in the spirit of spending, but also opens the opportunity for you to promote seasonally themed communications. We've put together 10 ideas you can use to engage with your customers and prospects to not only get them to learn more about your business, but also direct some of their spending your way.