The Idea Center - Blog

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6 Ways to Deal with Writer's Block

September 2, 2014

Writer's Block

Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.

Positioning Your Business: Simplifying Who You Are

August 18, 2014

Postcard Calls to Action: Why Do You Need One?

August 11, 2014

Postcard Calls to Action

What is the goal of your direct marketing campaign? Whether you’re selling a new product, offering a service or simply looking to expand your brand recognition, an effective marketing campaign needs to inspire people to take action.

You can pack as many benefits and selling points into your headline, subheading and copy as you like, but without an effective call to action, your small business postcard marketing is unlikely to generate the results you’re seeking.

In this blog post, we’ll look at one of the most important elements of any direct mail postcard, sales letter or brochure: the call to action. Read on to learn what makes an effective call to action so important and why you should be using one.

Postcard Calls to Action: The Importance of a Great Offer

August 4, 2014

Importance of Postcard Offer

Whether you’re selling a product or a service, a luxury product or a competitively priced commodity, the way you present your offer to your audience has a massive effect on the response rate and profitability of your direct marketing campaign.

In this blog post, we’ll look at one of the most important parts of any direct mail campaign: crafting an effective offer. From wording to value, read on to learn the basics of designing an offer that your target audience responds to en masse.

The Anatomy of a Great Postcard

July 28, 2014

Anatomy of a Postcard

Over the last century, advertising has evolved from formulaic newspaper ads into all sorts of shapes, styles and designs. Yet despite the great amount of freedom today’s marketers and designer have, most advertisements follow a simple six-part design:

  • Heading
  • Subheading
  • Copy
  • Image
  • Caption
  • Call to action

In this blog post, we’ll look at the anatomy of an effective direct mail postcard and discuss what makes each element – from the heading to the call to action – such an essential part of a profitable direct marketing campaign.

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.

5 Elements of Design to Improve Your Postcards

May 22, 2014

Elements of Postcard DesignDo you need help designing direct mail postcards to promote your business? From white space to color, the most effective direct mail postcards use timeless elements of design to create the right impression with their target audience.

In this guide, we’ll share five tactics that you can use to incorporate design elements like spacing, size and color into your direct mail postcards to encourage your target audience to read, understand and respond to your promotional message.

7 Postcard Design Fundamentals

May 12, 2014

7 Postcard Design Fundamentals Running a small business means that you wear quite a few hats - employee, manager, and all-in-one marketing department are just a few examples. So, when you want to set up a fast postcard direct mailing to announce a new product or service, all the work will fall on your own shoulders, from the idea stage to the design to dropping the direct mail advertising postcards in the mailbox. While the first and last may be easy, the design stage will often be the most difficult.

10 Perilous Print Design Mistakes

April 27, 2014

Print Design Mistakes

A printing mistake is almost never going to be the end of the world, but it could cause some serious embarrassment or a significant chunk of money. That's why learning about the most common design errors is a good thing to do - the more you know, the less likely you are to end up with a pile of custom postcards that can't be sent to your clients or prospects.

5 Reasons Direct Mail Works Better Than Ever

February 3, 2014

5 Reasons Direct Mail Works - David Hennagin

I’m an integrated marketing guy, so when I’m working with clients to address aggressive customer acquisition and retention and ROI objectives, I start by considering that all forms of communication hold value toward a potential solution. Everything starts on an equal footing. Planned and executed properly and professionally, all communications channels work together toward establishing brand image, awareness, trust, credibility, preference -- and cost efficient leads and sales.