The Idea Center - Blog

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10 Perilous Print Design Mistakes

April 27, 2014

Print Design Mistakes

A printing mistake is almost never going to be the end of the world, but it could cause some serious embarrassment or a significant chunk of money. That's why learning about the most common design errors is a good thing to do - the more you know, the less likely you are to end up with a pile of custom postcards that can't be sent to your clients or prospects.

5 Reasons Direct Mail Works Better Than Ever

February 3, 2014

5 Reasons Direct Mail Works - David Hennagin

I’m an integrated marketing guy, so when I’m working with clients to address aggressive customer acquisition and retention and ROI objectives, I start by considering that all forms of communication hold value toward a potential solution. Everything starts on an equal footing. Planned and executed properly and professionally, all communications channels work together toward establishing brand image, awareness, trust, credibility, preference -- and cost efficient leads and sales.

9 Tips to Create a Perfectly Simple Postcard

January 21, 2014

Perfectly Simple Postcard

“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.

8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

December 20, 2013

8 Steps to Decide Which Marketing Efforts Are Right for Your Small Business

Let’s just lay it all out there right up front—nothing is free. There is a cost to using all marketing mediums. You will either pay for your marketing with your pocketbook or pay for it with your time. And If you are doing it right, you are paying with both time and money. They all require an investment, but each is a valuable component of an entire marketing strategy. The trick is spending your time wisely and getting the most bang for your buck.

Making Your Event a "Perfect 10"

December 4, 2013

Perfect 10

‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.

How Many Direct Mail Postcards = Success?

October 28, 2013

How many mailed postcards equal success

Postcards are inexpensive, easy to create and mail, and typically generate a high response rate. All of these factors put together make postcards a powerful marketing tool for small businesses today. To get the most out of your postcard campaigns, it is important to mail to your list more than one time. Here’s why.

How Much Should I Spend on Monthly Postcard Marketing?

October 21, 2013

Monthly Postcard Marketing Budget

Here is some valuable insight I have learned over the years from our real estate postcard marketers that is relevant for any small business. Realtors like to use postcard marketing for two reasons. The first is to drive inquiries and leads (short-term). The second is drive more business and referrals (long-term).

Should I Change Up My Business Postcards or Keep Sending The Same Ones?

October 16, 2013

How Often to Mail Business Postcards

Before you tackle this question there is one higher-level question you might want to consider. That is, are you sending your postcard marketing to the right mailing list or audience?

Effective Business Postcards - Get your Direct Mail Postcards Noticed!

October 2, 2013

Get Your Postcards Noticed My marketing team is not perfect, but we sure try hard. Over the years we have sent countless direct mail business postcards to both prospects and customers. For the ones that have worked well I have noticed a pattern (or set of principles) for what works well and what does not. I have outlined seven of the basic principles that we tend to follow when we are designing our own direct mail postcard campaigns.

Direct Mail Design and Best Practice

September 9, 2013

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QuantumDigital, Inc. makes targeted direct mail simple and fast. By combining 24-hour turnaround speed, easy-to-use tools, geo-mapping, and an affordable turnkey approach, QuantumDigital helps real estate professionals and small to medium-sized organizations target their marketing and reach customers faster. A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of QCards, the first direct mail marketing iPhone app for small business.