Direct Mail Best Practices
John E. Kennedy, a groundbreaking copywriter considered by many to be one of the forefathers of modern advertising, once described the art of advertising very simply: “Advertising is nothing more than salesmanship in print.” Kennedy believed that far too many advertisements tried to be intelligent instead of effective, and that a great piece of marketing didn’t necessarily need to be “charming or amusing or necessarily pleasing to the eye.” Today, many marketers focus almost entirely on making their ads as pleasing to the eye or amusing as possible. At the same time, they ignore many of the most valuable lessons learned by salespeople. One of these lessons is how to work out your target customer’s objections ahead of time and overcome them. In this blog post, we’ll share five objections your prospects likely have to your offer and the techniques you can use to neutralize them.
There’s more to a persuasive postcard than just engaging copy. From smiling people to photos of your product, the right images can have a huge influence on your direct mail campaign’s response rate and profitability.
In this blog post, we’ll share five ways you can use images to increase your response rate, drive more leads and sales, and better connect with your audience in your next direct mail campaign.
Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.
One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?
Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.
In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.
Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.
What is the goal of your direct marketing campaign? Whether you’re selling a new product, offering a service or simply looking to expand your brand recognition, an effective marketing campaign needs to inspire people to take action.
You can pack as many benefits and selling points into your headline, subheading and copy as you like, but without an effective call to action, your small business postcard marketing is unlikely to generate the results you’re seeking.
In this blog post, we’ll look at one of the most important elements of any direct mail postcard, sales letter or brochure: the call to action. Read on to learn what makes an effective call to action so important and why you should be using one.
Whether you’re selling a product or a service, a luxury product or a competitively priced commodity, the way you present your offer to your audience has a massive effect on the response rate and profitability of your direct marketing campaign.
In this blog post, we’ll look at one of the most important parts of any direct mail campaign: crafting an effective offer. From wording to value, read on to learn the basics of designing an offer that your target audience responds to en masse.
Over the last century, advertising has evolved from formulaic newspaper ads into all sorts of shapes, styles and designs. Yet despite the great amount of freedom today’s marketers and designer have, most advertisements follow a simple six-part design:
- Call to action
In this blog post, we’ll look at the anatomy of an effective direct mail postcard and discuss what makes each element – from the heading to the call to action – such an essential part of a profitable direct marketing campaign.
Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.
In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.
Do you need help designing direct mail postcards to promote your business? From white space to color, the most effective direct mail postcards use timeless elements of design to create the right impression with their target audience.
In this guide, we’ll share five tactics that you can use to incorporate design elements like spacing, size and color into your direct mail postcards to encourage your target audience to read, understand and respond to your promotional message.