Direct Mail Best Practices
Technology is omnipresent in the world of direct marketing and it is, without question, a chief catalyst for helping improve a company's revenue, reputation and brand awareness. Successful companies know the importance of using a robust marketing mix to generate the best results.
Integrating technology with conventional methods of marketing is shown to improve customer engagement, especially in direct mail campaigns. New technological enhancements not only improve the customer experience, but provide marketers with the ability to closely track results and measure ROI among direct mail campaigns as well as their effect on the marketing mix as a whole.
Is your direct mail postcard design ready to print? Once you've finished designing your direct mail pieces, you'll need to choose the most suitable variety of paper for your campaign. Paper comes in a wide range of types, most commonly grouped into certain grades and weights. For direct mail postcards, we offer a variety of paper options ranging from 80lb matte card stock to heavier and thicker 130lb stock.
Did you know that you can track traffic generated via your direct mail campaign using Google Analytics? While direct mail might not seem like a natural match for an online tracking tool such as Google Analytics, it’s surprisingly easy to track the online traffic that your website receives as a result of your offline marketing efforts. There are several ways to track your direct mail postcards using Google Analytics, ranging from simple to slightly more complicated. Read on to discover how you can use this powerful online tracking tool to monitor your next direct mail campaign.
Using postcards in your direct mail marketing campaign is an effective tool to get a message across to specific people you are targeting. While visuals are necessary for branding and setting the stage, your messaging is what tells the story and may or may not get your audience to act. Here are some quick tips to be sure your message is strong and inspiring.
When you send a direct mail postcard campaign, how can you make sure you don’t mail to names and addresses that are out of date?
There are several ways to ensure your message reaches the right addresses. One of the most effective ways is to make sure you use a mailing list that’s recent and 100% up to date, as opposed to an older mailing list that may contain out-of-date entries.
Another way is to use “Or Current Resident” in the address field of your direct mail campaign. You can do this by checking the “Print Or Current Occupant” option when you use our direct mail postcard printing and delivery service.
For years, marketers have viewed direct mail and online marketing as very separate ecosystems. While direct mail and online marketing may seem worlds apart, they’re actually very similar, as well as extremely interconnected. The marketing actions your business engages in offline have a huge effect on how its customers interact with it online. This means that your direct mail pieces could have an immense impact on how your business’s customers use its website.
Getting the word out about a new location or a grand opening is key to business success. Marketing campaigns like these benefit most from messages that are relevant, timely, and convenient to the audience. One way to ensure your message gets to the right people is through direct mail marketing.
The copy that you use in your direct mail postcards will have a huge effect on your campaign’s response rate and profitability. While great copy can make a campaign an incredible success, poor copy can make even the best offer unappealing.
If you’re just getting started with direct mail marketing, separating good copy from bad can be challenging. Writing great copy for your own direct mail postcards can be even more of a challenge, especially as an absolute beginner.
Are you struggling to write great postcard copy for your campaign? Read on to learn 10 simple principles of great postcard copywriting to help you hone your marketing message, engage with prospects and maximize your campaign’s response rate.
Would you like to increase sales and create attention for your retail boutique? The most successful retailers don’t wait for customers to come to them – instead, they use marketing channels like direct mail to communicate with their customers. When used effectively, direct mail can be an extremely profitable marketing channel for your retail boutique. The key to a successful campaign is a compelling offer that gives recipients a reason to become interested in your store. From exclusive discounts to a brand new collection, a wide range of offers can help your direct mail postcard campaign achieve its goals. Read on to discover four ideas for your retail boutique’s next direct mail marketing campaign.
Are you sabotaging your direct mail campaign without realizing it? If your business isn’t getting the results you expected to from direct mail, it could be due to a simple mistake that’s preventing your campaign from becoming profitable.
From the images you use in your creative to the specific choice of words that make up your call to action, seemingly small mistakes can sabotage even the best direct mail campaigns.
Luckily, most of these mistakes are easy to fix. Read on to discover five surprisingly common ways you could be sabotaging your direct mail campaign, along with easy ways to fix these common issues.