Direct Mail Best Practices
There are a lot of levers that need to be kept in mind when it comes to successful direct mail marketing campaigns. But few are more instrumental than making sure that you've effectively segmented your database.
Making sure you correctly segment your database of customers is something that, in principle, sounds simple. But in actuality, it requires some strategic thinking and work to ensure you send the right direct mail communications to the right customers.
With a variety of ways and methods that can be employed to properly segment your direct mail database, it's important to consider them all. Then, make a decision based on the merits of each method and how they will best suit your market segments.
How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.
Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.
There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.
Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.
From personalized URLs to political fundraising, the direct mail trends of 2015 are diverse and different. This year's top direct mail trends use modern technology to help marketers and consumers, as well as tying into major 2015 and 2016 events.
Following trends in the direct mail industry is one of the best ways to stay on top of new trends and technologies to use in your campaigns. Read on to learn more about the top five direct mail trends we've seen emerge in 2015.
Technology is omnipresent in the world of direct marketing and it is, without question, a chief catalyst for helping improve a company's revenue, reputation and brand awareness. Successful companies know the importance of using a robust marketing mix to generate the best results.
Integrating technology with conventional methods of marketing is shown to improve customer engagement, especially in direct mail campaigns. New technological enhancements not only improve the customer experience, but provide marketers with the ability to closely track results and measure ROI among direct mail campaigns as well as their effect on the marketing mix as a whole.
Is your direct mail postcard design ready to print? Once you've finished designing your direct mail pieces, you'll need to choose the most suitable variety of paper for your campaign. Paper comes in a wide range of types, most commonly grouped into certain grades and weights. For direct mail postcards, we offer a variety of paper options ranging from 80lb matte card stock to heavier and thicker 130lb stock.
Did you know that you can track traffic generated via your direct mail campaign using Google Analytics? While direct mail might not seem like a natural match for an online tracking tool such as Google Analytics, it’s surprisingly easy to track the online traffic that your website receives as a result of your offline marketing efforts. There are several ways to track your direct mail postcards using Google Analytics, ranging from simple to slightly more complicated. Read on to discover how you can use this powerful online tracking tool to monitor your next direct mail campaign.
Using postcards in your direct mail marketing campaign is an effective tool to get a message across to specific people you are targeting. While visuals are necessary for branding and setting the stage, your messaging is what tells the story and may or may not get your audience to act. Here are some quick tips to be sure your message is strong and inspiring.
When you send a direct mail postcard campaign, how can you make sure you don’t mail to names and addresses that are out of date?
There are several ways to ensure your message reaches the right addresses. One of the most effective ways is to make sure you use a mailing list that’s recent and 100% up to date, as opposed to an older mailing list that may contain out-of-date entries.
Another way is to use “Or Current Resident” in the address field of your direct mail campaign. You can do this by checking the “Print Or Current Occupant” option when you use our direct mail postcard printing and delivery service.
For years, marketers have viewed direct mail and online marketing as very separate ecosystems. While direct mail and online marketing may seem worlds apart, they’re actually very similar, as well as extremely interconnected. The marketing actions your business engages in offline have a huge effect on how its customers interact with it online. This means that your direct mail pieces could have an immense impact on how your business’s customers use its website.
Getting the word out about a new location or a grand opening is key to business success. Marketing campaigns like these benefit most from messages that are relevant, timely, and convenient to the audience. One way to ensure your message gets to the right people is through direct mail marketing.