Direct Mail Best Practices

Who says direct mail isn’t high tech? From QR codes to personalized URLs, today’s direct marketers use modern technology to enhance their campaigns and increase response rates. 

From offering recipients more ways to respond to an offer to providing an online resource to accompany an offline direct mail postcard, technology can be used to enhance almost any direct mail campaign.

Using modern technology to complement and improve your campaign is one of the most effective ways to increase your response rate and generate a higher ROI from each mailing.

Discover three simple but effective ways that you can use technology to improve your campaign’s response rate, better engage your target audience, and more easily track the results of your direct mail campaign.

From an appealing design to effective and relevant copy, the basic elements of your direct mail postcards can have a huge effect on the amount of revenue the campaign generates and the response rate it receives.

Although the basics play a huge role in determining your campaign’s response rate, they don’t make up all there is to an effective campaign. Beyond the basics, a wide range of choices all play a part in encouraging people to respond to your postcards.

If you’ve designed a clean, effective, and engaging postcard and feel it’s time to optimize beyond the basics, try these four tactics to boost your campaign’s response rate even further.

Direct mail is enjoying an impressive resurgence thanks to its potential to boost a brand's visibility. What happens when consumers receive direct mail? How does direct mail compare to other channels? What is the science behind direct mail?

Learn more about direct mail marketing and helpful tips for introducing and implementing a direct mail campaign from this insightful infographic.

Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.

After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.

A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.

It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.

Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.

Learn why we love Canva and how it empowers the everyday business owner.

Sending postcards to neighbors of your small business is an effective and budget friendly way for you to establish new connections and reconnect with people in your town, city, or neighborhood.

As a business owner, you probably want to target a specific area of town, a neighborhood, or group of people to bring in new business and increase sales...but how do you get all of those addresses? Go door to door? Look them up online?

Overtime, you can build a relevant mailing list by asking each customer for their address upon visiting your store or website. Building a list this way can be time consuming, difficult, and in the end only supplies you with a list of established customers.

To reach out to a whole new set of potential customers, you’ll need a targeted mailing list. We provide various mailing list types when ordering your postcards to help target your ideal customers and send postcards to those who will benefit most from your offer.

Discover the four mailing list types we offer and how to know which one is right for your direct mail campaign.

Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.

As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.

By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.

Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.

Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.

From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.

One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional. 

A direct mail campaign is the perfect way to re-engage lapsed customers and tap into a new customer base. Effective and provoking content and design are imperative elements used to draw recipients in and encourage them to act on your offer or save it for later.

But how do you know that every element in your postcard is in the right place, and at the right size before printing?

There are some precautionary measures you can take after designing the content and layout of your postcards that can help to ensure that your postcards will be legible, appealing, and ready to produce a great return on investment.

Discover the four things you should check before sending your direct mail postcards off to print.

Has your business’s growth come to a standstill? It happens to every business: sales are strong and every month’s results are better than the last, until all of a sudden the usually excellent growth rate drops to almost nothing.

Businesses slow down for a variety of reasons, from changes in market conditions to seasonal demand that varies from month to month. If your business has experienced a slowdown in growth, a great way to reverse this is to reengage lapsed customers.

There are several ways to get in touch with lapsed customers and past clients, from phone calls to email marketing. One of the most effective ways to relight a business relationship is to send targeted, customized direct mail to your lapsed customers.

Discover four simple but effective ways to reengage lapsed customers and fuel your business’s growth using custom postcards.