Direct Mail Best Practices

Marketing is all about choices. Every campaign involves selecting one message over another, choosing one design out of several concepts, and choosing one audience to market to over another. 

One of the biggest choices many direct marketers have to make today is between an older, more traditional marketing channel – direct mail – and its newer and cheaper alternative, email. 

In the choice between direct mail and email, the diplomatic answer – that both email and direct mail are great channels, when used properly – is the correct one. Each has its own advantages and disadvantages, and each can lead to a successful campaign.

That’s the short answer – the real answer is significantly more detailed. We dug into the advantages and disadvantages of both email and direct mail to help you find out which is the most effective direct marketing channel for your business.

If your business is looking to attract new customers, tapping into new neighbors or residents nearby can be a great way to acquire new business and increase revenue.

New homeowner and new mover lists offer opportunities to market your product or service to a fresh set of eyes and ears, and hopefully convert them into long-lasting, returning customers.

There are many reasons why you as a business owner should use a new homeowner or new mover list, and many of them are based on the nature of the service or product your business provides. So, how do you know which list is right for you and your business?

Discover the benefits behind new homeowner and new mover lists to help you decide which list best suits your business.

So, you've decided to begin a direct mail campaign for your small business. Awesome! Direct mail is a great way to reach new customers, or reconnect with past or lapsed ones - all while not breaking the bank.

In order for your postcard campaign to succeed and generate the kind of ROI you’re looking for, you need to know who to send your postcards to. Analyzing your customer base and identifying a set of characteristics that closely describes your current and desired customers is a good start, but how do you get all of your prospects' addresses?

With every postcard order, you are able to pull from our list of over 200 million consumers to find the perfect audience for your postcard campaign. Learn how you can target your perfect customer with consumer mailing lists available on QuantumPostcards.

Who says direct mail isn’t high tech? From QR codes to personalized URLs, today’s direct marketers use modern technology to enhance their campaigns and increase response rates. 

From offering recipients more ways to respond to an offer to providing an online resource to accompany an offline direct mail postcard, technology can be used to enhance almost any direct mail campaign.

Using modern technology to complement and improve your campaign is one of the most effective ways to increase your response rate and generate a higher ROI from each mailing.

Discover three simple but effective ways that you can use technology to improve your campaign’s response rate, better engage your target audience, and more easily track the results of your direct mail campaign.

From an appealing design to effective and relevant copy, the basic elements of your direct mail postcards can have a huge effect on the amount of revenue the campaign generates and the response rate it receives.

Although the basics play a huge role in determining your campaign’s response rate, they don’t make up all there is to an effective campaign. Beyond the basics, a wide range of choices all play a part in encouraging people to respond to your postcards.

If you’ve designed a clean, effective, and engaging postcard and feel it’s time to optimize beyond the basics, try these four tactics to boost your campaign’s response rate even further.

Direct mail is enjoying an impressive resurgence thanks to its potential to boost a brand's visibility. What happens when consumers receive direct mail? How does direct mail compare to other channels? What is the science behind direct mail?

Learn more about direct mail marketing and helpful tips for introducing and implementing a direct mail campaign from this insightful infographic.

Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.

After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.

A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.

It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.

Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.

Learn why we love Canva and how it empowers the everyday business owner.

Sending postcards to neighbors of your small business is an effective and budget friendly way for you to establish new connections and reconnect with people in your town, city, or neighborhood.

As a business owner, you probably want to target a specific area of town, a neighborhood, or group of people to bring in new business and increase sales...but how do you get all of those addresses? Go door to door? Look them up online?

Overtime, you can build a relevant mailing list by asking each customer for their address upon visiting your store or website. Building a list this way can be time consuming, difficult, and in the end only supplies you with a list of established customers.

To reach out to a whole new set of potential customers, you’ll need a targeted mailing list. We provide various mailing list types when ordering your postcards to help target your ideal customers and send postcards to those who will benefit most from your offer.

Discover the four mailing list types we offer and how to know which one is right for your direct mail campaign.

Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.

As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.

By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.

Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.