The copy that you use in your direct mail postcards will have a huge effect on your campaign’s response rate and profitability. While great copy can make a campaign an incredible success, poor copy can make even the best offer unappealing.
If you’re just getting started with direct mail marketing, separating good copy from bad can be challenging. Writing great copy for your own direct mail postcards can be even more of a challenge, especially as an absolute beginner.
Are you struggling to write great postcard copy for your campaign? Read on to learn 10 simple principles of great postcard copywriting to help you hone your marketing message, engage with prospects and maximize your campaign’s response rate.
Would you like to increase sales and create attention for your retail boutique? The most successful retailers don’t wait for customers to come to them – instead, they use marketing channels like direct mail to communicate with their customers. When used effectively, direct mail can be an extremely profitable marketing channel for your retail boutique. The key to a successful campaign is a compelling offer that gives recipients a reason to become interested in your store. From exclusive discounts to a brand new collection, a wide range of offers can help your direct mail postcard campaign achieve its goals. Read on to discover four ideas for your retail boutique’s next direct mail marketing campaign.
Each and every day, the average American views, hears, and reads more than 2,000 different advertisements. Is it any wonder that, given the chance, most people tune out to advertising instead of paying attention?
As a business, standing out as an engaging, interesting signal amongst the constant noise of other advertisers is difficult. With all that noise, how can you ensure your target audience hears your message?
More so, how can you reach out to your target audience and make it clear that your message is worth their time?
Have you ever prepared a brilliant postcard design, spent days writing the perfect marketing message, and taken every step to ensure your targeting is as relevant as possible, only to have the campaign fail to make an impact?
It’s time for some hard truth, marketing style. Your prospects primarily care about themselves. They care about their wants, needs, and interests. They do not, however, care about you, your company, or your objectives.
When a prospect pulls your direct mail postcard or flyer out from their mailbox, he or she will ask a series of questions:
- What is being advertised?
- Is it something I need?
- If it’s something I need, who is offering it?
The last question – who is offering it? – brings your credibility into the spotlight and makes your reputation essential. It’s also a double edged sword – you need to reveal just the right amount of information, all without wasting valuable space.
If you’ve studied copywriting or marketing in any respect, you’ve heard the phrase “focus on the benefits, not the features.”
While the benefits of your product or service can have a huge positive effect on the success of any marketing campaign, it’s important not to forget about the immense effects that a product or service’s features can also have.
Benefits are crucial – no doubt about it. Your prospects will only sign on the dotted line once they’ve understood how your products or services can benefit them. But the details and features of your product or service are important, too.
Today’s small businesses have a huge amount of choice when it comes to marketing channels. There’s online, print, radio, television and a huge range of other options to choose from, even for the smallest or newest of businesses.
While other marketing methods may be more glamorous or trendy, one of the most effective ways to raise awareness for your business, create action, and generate real results is by delivering direct mail postcards to your target audience.
From prompt delivery and an immediate impact to value for money, read on to learn how direct mail – and in particular, direct mail postcards – can give your business a steady flow of leads, sales, and loyal customers.
If your direct mail piece fails to capture the reader’s attention, it will fail in all other regards, too. No matter how great your copy might be, it will have no effect if readers don’t make it far enough into your postcard to read it.
So how do you make readers pay attention?
Is your direct mail postcard as effective as it could be? One of the biggest problems many marketers face is optimization. If your postcard already produces profits and drives responses, what reason is there to optimize further?
Optimization is what separates good campaigns from great ones. A careful process of optimization can double, triple or quadruple your campaign’s response rate and result in a massive increase in your return on investment.
That is, if you optimize at all. Far too many marketers, content with any degree of profitability, start expanding their campaign as soon as it’s in the black, leaving an incredible amount of extra potential sales still on the table.
Learn how you can test your direct mail postcard’s key elements – from headlines to calls to action – to increase your response rate and generate an improved return on investment from your marketing budget.
Was your most recent direct mail campaign a success? While many marketers and business owners understand the ins and outs of direct mail, a large number make a common mistake: failing to establish goals for their campaign before launching it.
Clear, measurable goals can be the difference between launching a successful direct mail campaign that you can optimize and expand in the future, and a campaign that, despite generating a profit, gives you little to no actionable information.
Discover the importance of setting measurable, objective goals for your direct mail campaign before you start. We’ll also share a simple goal setting framework that you can use to set effective goals for your next campaign.