Direct Mail Content Ideas
If your direct mail piece fails to capture the reader’s attention, it will fail in all other regards, too. No matter how great your copy might be, it will have no effect if readers don’t make it far enough into your postcard to read it.
So how do you make readers pay attention?
Is your direct mail postcard as effective as it could be? One of the biggest problems many marketers face is optimization. If your postcard already produces profits and drives responses, what reason is there to optimize further?
Optimization is what separates good campaigns from great ones. A careful process of optimization can double, triple or quadruple your campaign’s response rate and result in a massive increase in your return on investment.
That is, if you optimize at all. Far too many marketers, content with any degree of profitability, start expanding their campaign as soon as it’s in the black, leaving an incredible amount of extra potential sales still on the table.
Learn how you can test your direct mail postcard’s key elements – from headlines to calls to action – to increase your response rate and generate an improved return on investment from your marketing budget.
Was your most recent direct mail campaign a success? While many marketers and business owners understand the ins and outs of direct mail, a large number make a common mistake: failing to establish goals for their campaign before launching it.
Clear, measurable goals can be the difference between launching a successful direct mail campaign that you can optimize and expand in the future, and a campaign that, despite generating a profit, gives you little to no actionable information.
Discover the importance of setting measurable, objective goals for your direct mail campaign before you start. We’ll also share a simple goal setting framework that you can use to set effective goals for your next campaign.
If your business is looking to attract new customers, tapping into new neighbors or residents nearby can be a great way to acquire new business and increase revenue.
New homeowner and new mover lists offer opportunities to market your product or service to a fresh set of eyes and ears, and hopefully convert them into long-lasting, returning customers.
There are many reasons why you as a business owner should use a new homeowner or new mover list, and many of them are based on the nature of the service or product your business provides. So, how do you know which list is right for you and your business?
Discover the benefits behind new homeowner and new mover lists to help you decide which list best suits your business.
Who says direct mail isn’t high tech? From QR codes to personalized URLs, today’s direct marketers use modern technology to enhance their campaigns and increase response rates.
From offering recipients more ways to respond to an offer to providing an online resource to accompany an offline direct mail postcard, technology can be used to enhance almost any direct mail campaign.
Using modern technology to complement and improve your campaign is one of the most effective ways to increase your response rate and generate a higher ROI from each mailing.
Discover three simple but effective ways that you can use technology to improve your campaign’s response rate, better engage your target audience, and more easily track the results of your direct mail campaign.
Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.
After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.
A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.
It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.
Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.
Learn why we love Canva and how it empowers the everyday business owner.
Sending postcards to neighbors of your small business is an effective and budget friendly way for you to establish new connections and reconnect with people in your town, city, or neighborhood.
As a business owner, you probably want to target a specific area of town, a neighborhood, or group of people to bring in new business and increase sales...but how do you get all of those addresses? Go door to door? Look them up online?
Overtime, you can build a relevant mailing list by asking each customer for their address upon visiting your store or website. Building a list this way can be time consuming, difficult, and in the end only supplies you with a list of established customers.
To reach out to a whole new set of potential customers, you’ll need a targeted mailing list. We provide various mailing list types when ordering your postcards to help target your ideal customers and send postcards to those who will benefit most from your offer.
Discover the four mailing list types we offer and how to know which one is right for your direct mail campaign.
Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.
As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.
By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.
Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.
Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.
From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.
One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional.