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Direct Mail Content Ideas

5 Tips to Write an Effective Call to Action

September 23, 2014

How to Write a Call to Action

Whether your goal is to encourage readers to visit your website or to drive to one of your stores, a well-written call to action is the key to getting readers of your direct mail postcards to respond to your offer.

Writing calls to action for direct mail is slightly different to writing calls to action for the web, but the key principles remain the same. In this guide, we’ll share five tips to help you write a call to action that motivates your target audience to respond.

5 Ways to Make Your Postcard Offer More Appealing

September 19, 2014

How to Create a Postcard Offer

No matter how eye-catching your headline or persuasive your copy, your direct mail campaign will likely fall short of achieving its goals without a compelling, interesting offer that your audience make your target audience respond.

Coming up with an enticing offer isn’t always easy. Even the world’s best direct marketers sometimes struggle to discover the perfect offer for their target audience until their second, third – or tenth – campaign. If you find yourself frustrated and staring at a blank piece of paper, start here first: 6 Ways to Deal with Writer's Block.

In this post, we’ll share five techniques that you can apply to make your offer – from a free sample of your latest product, to a lucrative discount on your service – a more appealing proposition for your target market.

Words That Work: 10 Words to Use on Your Direct Mail Postcards

September 16, 2014

10 Words that Work for Postcards

Are you struggling to write headlines and copy for your next direct mail marketing campaign? Writing effective copy can be tough, but by using the right words in the right places, you can write copy that truly connects with your readers.

Sometimes the difference between a great headline and a mediocre one is a single word. In this blog post, we’ll cover 10 massively effective words that you can use to make sure your next direct mail marketing campaign is a success.

How to Write Headlines That Engage Your Audience

September 11, 2014

Postcard Marketing Headlines

Headlines are the most important element of any direct mail piece, but many people neglect them in favor of quirky copy or eye-catching imagery. In this blog post, we’ll share five techniques that you can use to write more engaging headlines.

The headline of your direct mail postcard or brochure is the first thing that people will read, so it’s important that it grabs their attention. Even the finest copy will go unread if your headline isn’t engaging enough to draw your audience in.

While there’s no formula for writing a perfect headline, there are plenty of tips and tricks that you can use to make your headlines more effective. Let’s cover five of the best ways to make your direct mail campaign’s headlines more engaging.

6 Ways to Deal with Writer's Block

September 2, 2014

Writer's Block

Whether you’re a creative writer, a copywriter, or a small business owner acting as a copywriter for your own marketing materials, there are always days (or weeks) in which the creative spark never seems to fire. Writers block is something that can affect any writer, from the upcoming novice to the seasoned professional. Like any other writing-related annoyance, writer’s block can be overcome with the right combination of creative thinking and hard work. In this blog post, we’ll share six strategies to help you put pen to paper and start producing great copy again.

Postcard Calls to Action: Why Do You Need One?

August 11, 2014

Postcard Calls to Action

What is the goal of your direct marketing campaign? Whether you’re selling a new product, offering a service or simply looking to expand your brand recognition, an effective marketing campaign needs to inspire people to take action.

You can pack as many benefits and selling points into your headline, subheading and copy as you like, but without an effective call to action, your small business postcard marketing is unlikely to generate the results you’re seeking.

In this blog post, we’ll look at one of the most important elements of any direct mail postcard, sales letter or brochure: the call to action. Read on to learn what makes an effective call to action so important and why you should be using one.

Postcard Calls to Action: The Importance of a Great Offer

August 4, 2014

Importance of Postcard Offer

Whether you’re selling a product or a service, a luxury product or a competitively priced commodity, the way you present your offer to your audience has a massive effect on the response rate and profitability of your direct marketing campaign.

In this blog post, we’ll look at one of the most important parts of any direct mail campaign: crafting an effective offer. From wording to value, read on to learn the basics of designing an offer that your target audience responds to en masse.

The Anatomy of a Great Postcard

July 28, 2014

Anatomy of a Postcard

Over the last century, advertising has evolved from formulaic newspaper ads into all sorts of shapes, styles and designs. Yet despite the great amount of freedom today’s marketers and designer have, most advertisements follow a simple six-part design:

  • Heading
  • Subheading
  • Copy
  • Image
  • Caption
  • Call to action

In this blog post, we’ll look at the anatomy of an effective direct mail postcard and discuss what makes each element – from the heading to the call to action – such an essential part of a profitable direct marketing campaign.

The Most Powerful Words to Use in Your Postcards

July 22, 2014

Powerful Words

There are more than one million words in the English language, from complicated polysyllabic terms to simple connectives and pronouns. While all words have their own purpose, only a select few trigger powerful impulses when we read them.

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.