Direct Mail Content Ideas
There are those out there who want you to believe we’re useless, that postcards are dead. Are you kidding me?! No matter how many times it’s written, reported, or blogged about, it’s simply not true. We are not dead. In fact, today’s marketers (MarketingProfs, for instance) predict that print marketing will continue to thrive in 2014 and beyond.
As any experienced direct response marketer knows, successful marketing isn’t just about reaching a large audience, but about reaching a responsive audience.
Twitter’s advertising platform, which was recently rolled out for small businesses in addition to the company’s large base of corporate advertisers, is an excellent tool for small businesses seeking insights into their audience’s tastes and interests.
In this quick guide, we’ll look at how you can use Twitter to learn more about your audience’s tastes, interests, and passions, and use this information to think up great postcard ideas for marketing your business.
Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.
“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.
‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.
“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” - Oprah Winfrey
Wishing you and your family a Thanksgiving filled with warm, cozy moments and happy memories!