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Direct Mail Design Tips

How to Create Perfect Holiday Postcard Invitations

October 17, 2019

As the holiday season approaches, many businesses and organizations have events coming up — whether it’s a nonprofit fundraising gala, end-of-year client appreciation gathering, or a big holiday sale. Creating the perfect postcard invitation is important so you can engage your audience and have a better shot at getting the response rates and attendance you desire. It’s the perfect time to start designing your invitations so you are well prepared for the holiday season upon us.

What Printing Options Are Best for Your Postcard?

September 15, 2019

You’ve created the perfect marketing postcard for your business or organization. It’s got compelling visuals, catchy headline and body copy, and the just-right call-to-action. You’re ready to send it out and start achieving your goals! But before you make your print order and send your postcard on its way to your audience, there are a few more elements to consider — the essentials of postcard printing. How will your postcard actually look, in real life, once in the hands of your audience?

Easy Design Tips for Small Business Postcards

February 15, 2018

Easy Design Tips for Small Business Postcards

You may already use direct mail postcards to promote your small business’s events, offer discounts or coupons, or simply keep in touch with your customers in a unique way. If you're looking to up your game, or want to get started, there are a few design basics you should know that will ensure your mail is compelling and elicits the response you desire.

Know Your Audience: B2B vs B2C Direct Mail Marketing

November 15, 2017

Know Your Audience: B2B vs B2C Direct Mail Marketing

To be effective, marketing has to get inside the mindset of whomever your product or service is trying to reach, a best practice that's no different for direct mail campaigns. Before sending any kind of mailer, it's important to take a step back and think about the people that drive your business.

Our Top 5 Most Popular Blog Posts

January 13, 2017

As we and other businesses begin rolling our plans for the new year, it's important to reflect on what we've done well and where we can improve. The following 5 blog posts fall in the "what we've done well" category as they've been the most popular with our readers. With topics relating to direct mail, business cards, and integrating with technology - we bet you'll learn something new to help you stand out among your competition!

Fresh Ideas for Your 2017 Direct Mail Marketing Campaigns

December 14, 2016



Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.

Meet Design Canvas: Print Design Made Easy

October 24, 2016

Design Made Easy

The new, easy-to-use online tool Design Canvas helps business owners quickly create great looking marketing pieces without the need for a professional designer or expensive software. In just minutes, users can design high quality direct mail postcards, business cards, flyers, brochures, and more.

10 Steps to a Great Direct Mail Campaign

September 12, 2016

Unsure what it takes to reach your brand's perfect prospects through direct mail marketing? It may be easier than you think. Once you've established your goal and strategic messaging, you will have paved the way to easily design and mail your great direct mail campaign. To help you be sure you're on the right track, we've highlighted 10 essential steps with tips and tools like QuantumPostcard's new Design Canvas.

5 Direct Mail Marketing Secrets Your Brand Should Be Using

July 7, 2016

Jul 8, 2016 3:36:07 AM

In light of direct mail’s increasing popularity among growth marketers, we’ve created a list of some of the best direct marketing secrets to help ensure that every campaign is highly engaging to your customers.

The principle function of marketing your business is straightforward - you tell potential customers what you do and why you do it better than everyone else. In theory, this sounds simple but in reality, it is an immensely complex process because of the extremely competitive business world.

​Top 8 Postcard Marketing Tips for Small Businesses in 2016

May 4, 2016

More businesses will witness the value of postcard marketing as part of their conversion funnels in 2016. In a world where technology is ever-present in our lives and we are bombarded with countless emails and advertisements every single day, it often takes something tangible to stand out from the crowd.

Postcard marketing, or direct mail, remains one of the most consistently effective means of marketing to customers. One of the greatest features of this form of marketing is the fact that, done right, it resonates across a wide variety of demographics.