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Know Your Audience: B2B vs B2C Direct Mail Marketing

November 15, 2017

As you’re probably well aware, the strategies and tactics used in B2B (business-to-business) and B2C (business-to-consumer) marketing vary in just about every way -- the messaging, design and offer, to name just a few variables, are largely dependent on this categorization alone. To be effective, marketing has to get inside the mindset of whomever your product or service is trying to reach, a best practice that’s no different for direct mail campaigns. Before sending any kind of mailer, it's important to take a step back and think about the people that drive your business.

Our Top 5 Most Popular Blog Posts

January 13, 2017

As we and other businesses begin rolling our plans for the new year, it's important to reflect on what we've done well and where we can improve. The following 5 blog posts fall in the "what we've done well" category as they've been the most popular with our readers. With topics relating to direct mail, business cards, and integrating with technology - we bet you'll learn something new to help you stand out among your competition!

Fresh Ideas for Your 2017 Direct Mail Marketing Campaigns

December 14, 2016



Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.

Meet Design Canvas: Print Design Made Easy

October 24, 2016

Design Made Easy

The new, easy-to-use online tool Design Canvas helps business owners quickly create great looking marketing pieces without the need for a professional designer or expensive software. In just minutes, users can design high quality direct mail postcards, business cards, flyers, brochures, and more.

10 Steps to a Great Direct Mail Campaign

September 12, 2016

Unsure what it takes to reach your brand's perfect prospects through direct mail marketing? It may be easier than you think. Once you've established your goal and strategic messaging, you will have paved the way to easily design and mail your great direct mail campaign. To help you be sure you're on the right track, we've highlighted 10 essential steps with tips and tools like QuantumPostcard's new Design Canvas.

5 Direct Mail Marketing Secrets Your Brand Should Be Using

July 7, 2016

Jul 8, 2016 3:36:07 AM

In light of direct mail’s increasing popularity among growth marketers, we’ve created a list of some of the best direct marketing secrets to help ensure that every campaign is highly engaging to your customers.

The principle function of marketing your business is straightforward - you tell potential customers what you do and why you do it better than everyone else. In theory, this sounds simple but in reality, it is an immensely complex process because of the extremely competitive business world.

​Top 8 Postcard Marketing Tips for Small Businesses in 2016

May 4, 2016

More businesses will witness the value of postcard marketing as part of their conversion funnels in 2016. In a world where technology is ever-present in our lives and we are bombarded with countless emails and advertisements every single day, it often takes something tangible to stand out from the crowd.

Postcard marketing, or direct mail, remains one of the most consistently effective means of marketing to customers. One of the greatest features of this form of marketing is the fact that, done right, it resonates across a wide variety of demographics.

The Ultimate Guide to Direct Mail

March 8, 2016

This guide is designed to give our readers a comprehensive overview of direct mail as an advertising medium and how it can be used by businesses to maximize their company's profit potential. In it we outline what direct mail marketing is, how to successfully deploy mail as part of an integrated marketing campaign, and what the future holds for direct mail and marketing as a whole.

Marketing and advertising is one of the oldest institutions in the world and, without it, the world would be entirely different place. Direct mail is one of the most integral pieces in the wider marketing puzzle and is seeing a renaissance of relevance and effectiveness in an otherwise increasingly digital world.

If you're unsure, proof of the importance of direct mail marketing to the advertising world is in the millions of dollars spent each year on direct mail campaigns and moving forward, advertising budgets are only expected to increase as brands see positive results of modern direct mail technology in their marketing mix.

For any marketer looking to maximize his efforts in 2016, this guide will hopefully serve as the a resource for seeing his campaigns exceed expectations and realize the full potential of what is one of the most valuable and relevant forms of marketing currently in existence.

10 Biggest Challenges Facing Direct Mail Marketers and How to Overcome Them

January 7, 2016

The world of direct mail is ever-evolving. New advances, innovations, and technologies inevitably emerge each year that typically enhance the effectiveness of direct mail marketing campaigns. However, these innovations can sometimes give rise to new challenges for marketers and understanding how to overcome these will be imperative in 2016.

2016 is sure to be another impressive year for direct mail and there's no doubting it will remain one of the most pivotal cogs in any company's marketing machine but it is important to be aware of potential obstacles and challenges marketers face in the world of direct mail because "forewarned is forearmed," as they say.

Use Variable Data Printing to Personalize Your Postcards

September 24, 2015

How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.

Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.

There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.

Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.