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Direct Mail Design Tips

Next Level Postcard Marketing: Boost Response Rates With These 4 Tactics

June 1, 2015

From an appealing design to effective and relevant copy, the basic elements of your direct mail postcards can have a huge effect on the amount of revenue the campaign generates and the response rate it receives.

Although the basics play a huge role in determining your campaign’s response rate, they don’t make up all there is to an effective campaign. Beyond the basics, a wide range of choices all play a part in encouraging people to respond to your postcards.

If you’ve designed a clean, effective, and engaging postcard and feel it’s time to optimize beyond the basics, try these four tactics to boost your campaign’s response rate even further.

It's Never Too Late to Promote Your Special Event

May 25, 2015

Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.

After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.

Why We Love Canva

May 21, 2015

A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.

It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.

Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.

Learn why we love Canva and how it empowers the everyday business owner.

Do Your Direct Mail Postcards Need Professional Review?

May 14, 2015

Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.

From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.

One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional. 

 

How to Know When Your Postcards Are Ready for Print

May 11, 2015

A direct mail campaign is the perfect way to re-engage lapsed customers and tap into a new customer base. Effective and provoking content and design are imperative elements used to draw recipients in and encourage them to act on your offer or save it for later.

But how do you know that every element in your postcard is in the right place, and at the right size before printing?

There are some precautionary measures you can take after designing the content and layout of your postcards that can help to ensure that your postcards will be legible, appealing, and ready to produce a great return on investment.

Discover the four things you should check before sending your direct mail postcards off to print.

Keep Customers Engaged with Loyalty Rewards Using Direct Mail

April 27, 2015

How does your business stand out from the crowd and keep its customers coming back for more?

Unless you offer a completely unique product or service, it’s unlikely that you have no competitors. Offering a customer loyalty program allows you to retain customers by creating incentives to stay with your business instead of choosing a competitor.

Learn how you can retain and reach out to customers via direct mail using a customer loyalty and rewards program. We’ll also share simple tips to make your direct mail customer loyalty program as effective as possible.

5 Words to Avoid When Creating a Headline for Your Postcard Campaign

April 23, 2015

Along with a great offer, great copy is often the key to an effective, profitable direct mail campaign. Two seemingly similar headlines can lead to vastly different results based on the words that you do, or don’t, choose to include.

While some words are fantastic for creating results and getting your target audience in the right state of mind for your offer, other words can have a negative effect on the results of your postcard campaign.

In some cases, a single word can be all it takes to break someone’s interest in your direct mail postcard. Because of the power words can have, it’s important that you choose the words you include in your postcard campaign carefully.

The five words below range from direct marketing clichés to words that just don’t work all that well. Avoid all five – and use more effective alternatives instead – to avoid reducing your direct mail campaign’s return on investment.

The Best Way to Retain and Grow Your Customer Base

April 20, 2015

Mailing custom postcards is an excellent way to drive traffic to your store and get people interested in your products or services. After all, direct mail has a longer shelf life than other forms of marketing and is one of the most trusted methods for acquiring new business.

New customers are great, but loyal, returning customers and their purchases are what makes up the majority of your company’s revenue. Converting your one-time customers into repeat ones is pertinent to a successful and long-lasting business, but how do you do that?

There are many ways to encourage first-time customers to return, but one of the most effective options is to utilize up-sell and cross selling techniques with direct mail. There are many benefits to cross and up-selling aside from helping to convert one-time customers into returning patrons.

Discover how you can use custom postcards to cross sell and up-sell your businesses products or services and convert first-time customers into repeat customers.

How to Create a Neighborhood Offer and Get Noticed

April 16, 2015

If you are considering ways to increase your profit and get more customers in the door, you ought to consider tapping into your nearby or surrounding neighborhoods for new business.

Many consumers choose to visit and support businesses that are in close proximity to their home or work, so sending custom postcards to your neighbors who have yet to visit your store can help to accelerate the growth of your profit and business.

There are many ways to use your close proximity to a neighborhood to acquire new customers, as well as reach out to lapsed ones. Discover three ways you can create a neighborhood or local offer using custom postcards to draw in potential new customers and re engage existing ones.

Beginners Guide: Write Headlines That Sell

April 6, 2015

Your headline is the first element of your postcard, poster, or brochure that people will read, so it’s important to make it count. There are hundreds of ways to write a headline, but not all are equally effective for every marketing campaign.

If you’re struggling to come up with a headline for your direct mail campaign or any other marketing material, don’t worry. Even the world’s best copywriters run into a bout of writer’s block every now and then, especially when it comes to headlines.

From thought-provoking questions to authoritative statements, effective headlines can take many forms. Learn four valuable techniques that you can use to write the perfect headline for your direct mail postcard, poster, brochure or flyer.