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Augmented Reality and Print Media: The Basics

December 17, 2014

Augmented Reality and Print Media Marketing

When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.

Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka. 

When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand. 

In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.

10 Things Your Competitors Can Teach You About Direct Mail

December 5, 2014

Direct Mail Competitive Analysis

Are you new to direct mail? When you’re an absolute beginner – whether in sales, marketing or any other business function – working out which step to take is often a difficult process.

Do you send out a brochure or a catalog? Do you launch a postcard campaign? What should you write in your headline? Without any prior experience, it’s hard to know what you should (and more importantly, what you shouldn’t) be doing.

One of the best ways to find your footing and get started with direct marketing is by studying your competitors. Since some will have been in the market longer than you, they’ll possibly have honed in on the best techniques and strategies for direct mail success.

From the secrets of writing a good headline to the best colors to use, read on to learn the 10 most important things your competitors can teach you about direct mail.

20 Myths About Direct Mail

December 1, 2014

20 Direct Mail Myths

Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.

From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.

How to DIY Your Own Business Card Design Using Canva

October 31, 2014

Canva DIY business card design

A great business card can open doors, help you build your personal network, and set your company apart from its competition. A poor business card, on the other hand, could do the exact opposite, locking you out of potential sales and partnerships.

Many entrepreneurs and salespeople spend hundreds of dollars designing their business cards. They hire the best designers, give them free reign to be as creative as possible and end up with a card that may not accomplish the goal of calling attention to your contact information.

Designing a business card is surprisingly simple. The reason for this is that the most effective business cards tend to be simple. They follow the classic rules of design and ignore trends, focusing entirely on function over form and style.

In this guide, we’ll teach you how to design your own business card using an online design app called Canva. By the end of this post, you’ll have a great looking business card template that you can print and use for networking, sales and more.

How to Design a Postcard for Small Business Using Canva

October 10, 2014

Canva postcard design

Many small business owners overestimate the difficulty of designing an effective direct mail marketing postcard. They assume it involves a Mad Men-esque design process involving proposals, prototypes, endless revisions and very big expenses.

The reality, however, is that it’s surprisingly easy to design your own direct mail postcards using an online app called Canva. Even with no graphic design training, experience or expertise, you can design a great postcard for your next small business postcard marketing campaign.

In fact, there’s some evidence that ads – including direct mail postcards – designed by amateurs outperform professional-looking ads. As direct marketers have been saying for years, advertising that isn’t traditionally beautiful just works!

In this post, we’ll walk you through the process of creating your own direct mail marketing postcard using Canva. From headline to color scheme, read on to design a postcard that you can use to launch your next direct mail campaign.

5 Ways to Use Images to Improve Your Response Rate

October 3, 2014

Direct Mail Images

There’s more to a persuasive postcard than just engaging copy. From smiling people to photos of your product, the right images can have a huge influence on your direct mail campaign’s response rate and profitability.

In this blog post, we’ll share five ways you can use images to increase your response rate, drive more leads and sales, and better connect with your audience in your next direct mail campaign.

Playing with Color Basics - Psychology and the Technicolor Postcard

July 8, 2014

Color in Postcard Design

Without a doubt design is a fairly subjective matter. It’s nothing short of challenging to account for personal taste and preferences. Color in design is no exception. A color may cause one person react one way and another person will have a have a completely different reaction. Happily, these reactions can be fairly culturally predictable. For example, in Western culture white often carries with it the connotations of purity while in Eastern cultures it represents mourning. One more hitch, though: color carries very personal meanings that may vary slightly from one’s culture. Color is known to affect mood and encourage certain types of behaviors, such as stimulating appetites. Also, some colors may be more appealing to certain sexes and age groups than others. The bad news is color can be a complex subject to navigate. The good news, however, is there are many tools and conventions in place that make choosing color for your designs a bit less daunting.

Quick Start Guide: Postcard Imagery and Color

June 19, 2014

Postcard Imagery and Color

From the red and yellow of McDonald’s to the royal blue used in bank branding, the colors used in marketing make a huge difference in the way we perceive different brands and companies.

In addition to the colors used in logos and direct mail postcards, the images used in marketing also have a significant impact. From the subject of the image to its size, a wide variety of variables contribute to the psychosocial impact an image can have.

In this quick start guide, we’ll explain the basics of color and imagery for businesses interested in developing their brand and attracting new customers using direct mail postcards and promotional materials.

How To Use White Space to Design Great Postcards

June 3, 2014

Postcard White Space

When you’re designing a direct mail postcard, space comes at a premium. Postcards are an excellent way to get your message across to prospects quickly, but their small dimensions mean fitting everything in can be a struggle.

Since space is so limited, it’s tempting to fill every square inch of your postcard with your heading, subheading, images and sales copy. This strategy might seem like the most efficient use of space, but it’s actually a serious design error.

Long Live the Postcard

May 23, 2014

Long Live the PostcardThere are those out there who want you to believe we’re useless, that postcards are dead. Are you kidding me?! No matter how many times it’s written, reported, or blogged about, it’s simply not true. We are not dead. In fact, today’s marketers (MarketingProfs, for instance) predict that print marketing will continue to thrive in 2014 and beyond.