Direct Mail Design Tips
When you’re designing a direct mail postcard, space comes at a premium. Postcards are an excellent way to get your message across to prospects quickly, but their small dimensions mean fitting everything in can be a struggle.
Since space is so limited, it’s tempting to fill every square inch of your postcard with your heading, subheading, images and sales copy. This strategy might seem like the most efficient use of space, but it’s actually a serious design error.
There are those out there who want you to believe we’re useless, that postcards are dead. Are you kidding me?! No matter how many times it’s written, reported, or blogged about, it’s simply not true. We are not dead. In fact, today’s marketers (MarketingProfs, for instance) predict that print marketing will continue to thrive in 2014 and beyond.
Do you need help designing direct mail postcards to promote your business? From white space to color, the most effective direct mail postcards use timeless elements of design to create the right impression with their target audience.
In this guide, we’ll share five tactics that you can use to incorporate design elements like spacing, size and color into your direct mail postcards to encourage your target audience to read, understand and respond to your promotional message.
Running a small business means that you wear quite a few hats - employee, manager, and all-in-one marketing department are just a few examples. So, when you want to set up a fast postcard direct mailing to announce a new product or service, all the work will fall on your own shoulders, from the idea stage to the design to dropping the direct mail advertising postcards in the mailbox. While the first and last may be easy, the design stage will often be the most difficult.
There's a reason that whole books have been written about fonts and brand styling - it's more important than you think. Having the right font and consistently using it as a way of reinforcing your brand is a marketing strategy that has stood the test of time. Look at famous brands like Coca-Cola or IBM and you'll notice that their fonts have changed very little despite their long history. The reason is that customers identify with that specific font and automatically associate it with its respective company. Wouldn't you like your customers to feel the same way about your font when they receive one of your custom postcards?
A printing mistake is almost never going to be the end of the world, but it could cause some serious embarrassment or a significant chunk of money. That's why learning about the most common design errors is a good thing to do - the more you know, the less likely you are to end up with a pile of custom postcards that can't be sent to your clients or prospects.
Your postcard designs don’t have to be fancy or overly complex to get your message across to your audience. Applying some basic design standards can make the difference between a postcard that gets noticed, or one that gets trashed without a second glance. A working knowledge of color modes, typography and file formats is also necessary to ensure you’re on the same page with your print provider. Here’s a list of 10 inspirational print and design blogs to help you on your way to becoming a postcard design superstar!
Full bleeds, safe areas, and cut lines - it can sound like a scene from a horror movie, right? Well, it can definitely turn into a horror story if you're trying to print your own postcard and don't know what these terms mean.
If you plan on using a design template for your next direct mail advertising postcards project, then it's high time to learn the lingo that these templates use. Better yet, let's walk through the entire process and everything will start to make sense.
Print still remains not only a valid and effective option for marketing, but with less competition in the mailbox, it gives small businesses a competitive edge. Not only are you able to attract new audiences to your brand, but a well-timed fast postcard direct mailing can bring those longtime customers coming back for another round. Still, to use print effectively you need to know what you're doing. Many a marketer has made the mistake of not fully understanding the way that print works and ending up with boxes of printed postcards that look ill-designed and not at all professional despite appearing great on-screen.
The problem: knowing the difference between RGB and CMYK colors.
When you look at a marketing postcard, it’s easy to visualize the contribution of the designer, the copywriter, and the editor involved in its creation. Each plays a major role in crafting the visual identity, style, and effects of the direct mail campaign.
It’s often harder to visualize the role that the printer plays in a successful postcard direct mail campaign. From offset printing to digital printing, the type of printer you select for your custom postcards can have a real effect on your campaign’s results.
In this quick guide, we compared two different printing options – offset printing and digital printing – to find out which offers the best combination of convenience, value for money, and quality for marketers sending direct mail advertising postcards.