Direct Mail Design Tips
When you look at a marketing postcard, it’s easy to visualize the contribution of the designer, the copywriter, and the editor involved in its creation. Each plays a major role in crafting the visual identity, style, and effects of the direct mail campaign.
It’s often harder to visualize the role that the printer plays in a successful postcard direct mail campaign. From offset printing to digital printing, the type of printer you select for your custom postcards can have a real effect on your campaign’s results.
In this quick guide, we compared two different printing options – offset printing and digital printing – to find out which offers the best combination of convenience, value for money, and quality for marketers sending direct mail advertising postcards.
Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.
“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.
Holidays are fantastic for businesses. They give you plenty of opportunities (i.e., excuses) to connect with past and potential customers, which can lead to more sales. With Valentine’s Day coming up, take advantage of the special day and tell your customers that you LOVE and appreciate their business.
Here’s a not-too-mushy business Valentine’s Day card you can use. This art is free for you to download and our gift to you. And here are some ideas for messaging for the other side of the card:
Thank You For Your Business
We want you to know that you are the HEART of our business and we appreciate the opportunity to work with you. Thank you for your continued loyalty and support.
You Are the Heart of Our Business
We LOVE having you as a customer. Thank you for your continued business and we look forward to serving you again.
Click here to download the free Valentine's Postcard Design (jpg)
Hello, 2014! The resolution season is upon us. It’s time to take stock of what worked and what didn’t in 2013 to make way for new adventures! Let everyone know you are ready to welcome the new year with this fun jumbo sized postcard design. This art is free for you to use and our gift to you!
Click here to download the free New Year's Postcard Design (PDF)
‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.
Can you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!
Pictures add an immense value to any direct mail postcard or website. Human beings are very much visually orientated, and we understand better when we have a picture to relate to the message being presented. It's that whole, "picture worth a thousand words" thing. They really are.
I have seen a lot of postcards come through our operation that have poor quality or low resolution photos on either the front or the back (or sometimes both!). The quality of your photos can make or break the effectiveness of your postcard marketing. Don’t settle for poor quality photos and images, because it is easy to fix this problem. Let me share with you several resources, tools and techniques I use when helping our customers with photo quality questions.
Small business owners and real estate brokers and agents can use jumbo postcards to stand out in the mailbox. Their size alone draws more attention than what homeowners typically find in their mailboxes. Jumbo direct mail postcards can be used to target prospects a small business isn’t able to reach via online channels, and potentially direct them to online properties for further information. Reminding past customers to use a particular brand is another way jumbo postcards can help build business. Stick to a monthly or quarterly schedule to stay in front of customers on a regular basis, thanking them for their business or asking for referrals.
