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Direct Mail Design Tips

Which Color System to Use for Postcard Design: RGB or CMYK?

April 8, 2014

RGB vs CMYK

Print still remains not only a valid and effective option for marketing, but with less competition in the mailbox, it gives small businesses a competitive edge. Not only are you able to attract new audiences to your brand, but a well-timed fast postcard direct mailing can bring those longtime customers coming back for another round. Still, to use print effectively you need to know what you're doing. Many a marketer has made the mistake of not fully understanding the way that print works and ending up with boxes of printed postcards that look ill-designed and not at all professional despite appearing great on-screen.

The problem: knowing the difference between RGB and CMYK colors.

Designing Postcards: Offset Printing vs. Digital Printing

April 1, 2014

Offset vs Digital Printing

When you look at a marketing postcard, it’s easy to visualize the contribution of the designer, the copywriter, and the editor involved in its creation. Each plays a major role in crafting the visual identity, style, and effects of the direct mail campaign.

It’s often harder to visualize the role that the printer plays in a successful postcard direct mail campaign. From offset printing to digital printing, the type of printer you select for your custom postcards can have a real effect on your campaign’s results.

In this quick guide, we compared two different printing options – offset printing and digital printing – to find out which offers the best combination of convenience, value for money, and quality for marketers sending direct mail advertising postcards.

Sochi 2014 Winter Olympics: A Marketing Opportunity for Insurance Agents

February 17, 2014

Winter Olympics

Anyone involved with the insurance industry realizes reaching out to potential new clients is always a must. Sometimes, a prospect just needs a little help. People may realize they need life or health insurance, but they may not be sure from which insurance provider to acquire a policy. An agent who takes advantage of postcard marketing strategies just might be able to draw in quite a number of new clients. This year’s Sochi 2014 Winter Olympics has opened a door for health and life insurance policy sellers to launch new marketing campaigns based on the sentiments surrounding the games.

9 Tips to Create a Perfectly Simple Postcard

January 21, 2014

Perfectly Simple Postcard

“Look at me!”—is what your postcard needs to scream. The primary objective of the postcard is to deliver your business-promoting message. But, if you can’t first get your viewer’s attention, they aren’t going to read your postcard and it’s away to the trash without so much as a second glance. Don’t overwhelm your audience with visual noise, though. Catch their eye with a clean, uncluttered layout that is perfectly simple.

Free Valentine’s Day Postcard Design for Small Business

January 10, 2014
Free Valentine's Day 2014 Free Postcard

Holidays are fantastic for businesses. They give you plenty of opportunities (i.e., excuses) to connect with past and potential customers, which can lead to more sales. With Valentine’s Day coming up, take advantage of the special day and tell your customers that you LOVE and appreciate their business.

Here’s a not-too-mushy business Valentine’s Day card you can use. This art is free for you to download and our gift to you. And here are some ideas for messaging for the other side of the card:

Thank You For Your Business
We want you to know that you are the HEART of our business and we appreciate the opportunity to work with you. Thank you for your continued loyalty and support.

You Are the Heart of Our Business
We LOVE having you as a customer. Thank you for your continued business and we look forward to serving you again.

Click here to download the free Valentine's Postcard Design (jpg)

Free New Year's Postcard Design

December 11, 2013

Happy New Year Postcard DesignHello, 2014! The resolution season is upon us. It’s time to take stock of what worked and what didn’t in 2013 to make way for new adventures! Let everyone know you are ready to welcome the new year with this fun jumbo sized postcard design. This art is free for you to use and our gift to you!

Click here to download the free New Year's Postcard Design (PDF)

Making Your Event a "Perfect 10"

December 4, 2013

Perfect 10

‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.

Free Holiday Postcard Design

November 20, 2013

Free Holiday Postcard DesignCan you believe the end of November is already here? It's time to send those holiday greetings you've been putting off. To get you started, download this cute and original jumbo size postcard design. Open the PDF in your design editor of choice to add content or tweak the design to your heart’s content. This art is free for you to use and our gift to you!

Click here to download the free PDF holiday postcard design

Using Stock Photography on Your Website or Direct Mail Postcards

November 4, 2013

Stock Photography

Pictures add an immense value to any direct mail postcard or website. Human beings are very much visually orientated, and we understand better when we have a picture to relate to the message being presented. It's that whole, "picture worth a thousand words" thing. They really are.

Photography and Postcard Marketing - How To Make The Marriage Work

October 10, 2013

Photography for Postcard Marketing

I have seen a lot of postcards come through our operation that have poor quality or low resolution photos on either the front or the back (or sometimes both!). The quality of your photos can make or break the effectiveness of your postcard marketing. Don’t settle for poor quality photos and images, because it is easy to fix this problem. Let me share with you several resources, tools and techniques I use when helping our customers with photo quality questions.