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Direct Mail Marketing

How to Create a Killer Direct Mail Call to Action

August 15, 2018

How to Create a Direct Mail Call to Action that Gets Results

There are a lot of reasons why an audience may not have elicited the desired response after receiving your marketing postcard. But when every other element of the direct mail piece is executed flawlessly and there’s still crickets, the culprit is likely a poor call to action. Without a clear next step, your recipients won’t know what to do once they’ve read your mailer -- which often leads to it being thrown in the trash. Sticking to a few simple tips will help you design a great call to action that is better positioned to achieve the results you desire.

Mariluz Ruiz Keeps Your Quantum Orders Top-Quality

July 30, 2018

Quantum's receptionist and head of order management has been with the team for 13 years! She, in her own words, "treats every order as a priority," ensuring that all QuantumPostcards orders are top-notch and delivered fast.

Watch our video to get to know Mariluz and learn how QuantumPostcards helps small and medium-sized businesses achieve marketing success.

Harness Facebook to Make Your Direct Mail Campaigns More Effective

July 12, 2018

Harness Facebook to Make Your Marketing Postcards More Effective

Facebook is highly valued for its ability to deliver hyper-targeted campaigns with the push of a button, making it tempting to singularly focus on social media when reaching a very specific audience is imperative. What some marketers may not realize, however, is that the targeted information gathered from social media campaigns can be utilized for direct mail, too, ensuring your brand is in front of your ideal audience no matter the channel.

Direct Mail: The MVP of Customer Relationship Management

June 14, 2018

direct mail postcards

Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.

Why Omnichannel Marketing is Critical for Small Business Success

April 13, 2018

Why Omnichannel Marketing is Critical for Small Business Success

Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.

True Personalization in Direct Mail

March 14, 2018

True Personalization in Direct Mail

96 percent of marketers said that they believe personalization helps advance relationships with customers. What is personalization, and how can small businesses and organizations take the concept a step further?

Why Should I Use QuantumPostcards?

March 5, 2018

QuantumPostcards, the digital storefront of QuantumDigital, is a postcard mailing service for those looking to build meaningful connections with their customers. Our goal is to make it as convenient and simple as possible for you to order high-quality direct mail pieces.

Watch our video to learn more.

Three Reasons to Promote Your Organization Both Online and Offline

December 15, 2017

mailing postcards

For small businesses and organizations, the holiday season is an annual opportunity to reach and deepen relationships with target audiences through thoughtful, personalized campaigns. Eager to optimize holiday promotional opportunities, marketers for brands and organizations are making their lists and checking them twice to determine the best channels, aiming to reach people at the right time, with the right message, via the right channel.

Know Your Audience: B2B vs B2C Direct Mail Marketing

November 15, 2017

Know Your Audience: B2B vs B2C Direct Mail Marketing

To be effective, marketing has to get inside the mindset of whomever your product or service is trying to reach, a best practice that's no different for direct mail campaigns. Before sending any kind of mailer, it's important to take a step back and think about the people that drive your business.

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

October 11, 2017

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

It’s that time of year again! And no, we’re not talking about Halloween, or even Thanksgiving (however fun those are). It’s time to plan how you’re going to end your organization’s year.

The holidays provide a much-needed excuse for offering a sale, creating an event, reminding someone of an appointment, or requesting a donation. In other words, it's the perfect time to re-energize that relationship between your organization and the people who keep it running. Direct mail postcards are a great way to reach out and stand out from competitors during this busy time.