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Direct Mail Marketing

How to Create Perfect Holiday Postcard Invitations

October 17, 2019

As the holiday season approaches, many businesses and organizations have events coming up — whether it’s a nonprofit fundraising gala, end-of-year client appreciation gathering, or a big holiday sale. Creating the perfect postcard invitation is important so you can engage your audience and have a better shot at getting the response rates and attendance you desire. It’s the perfect time to start designing your invitations so you are well prepared for the holiday season upon us.

Using Segmentation to Up Your Marketing Postcards Game

August 15, 2019

Using Segmentation to Up Your Marketing Postcards Game

Segmentation is useful for any marketing medium, whether it’s email, social media, advertising or more, and it’s also a reliable strategy for direct mail. Sending marketing postcards haphazardly to a large group of people will be far less effective than segmenting your audience and sending mailers that are catered to their location, interests, demographics, or purchase history.

Yep, You Can Use Direct Mail in Your Marketing Drip Campaign

June 14, 2019

direct mail postcards drip campaign

Typically, drip campaigns are associated with email marketing, but they work well with direct mail, too, as a means of engaging with your audience and increasing brand familiarity. And if you’re looking for high response rates, (you should be) direct mail is the way to go.

5 Tips for Creating a Great Direct Mail Coupon

May 15, 2019

5 Tips for Creating a Great Direct Mail Coupon

Want to know something awesome? New data from a just-released April 2019 report from the USPS’s Office of Inspector General revealed that “the presence of a coupon in direct mail advertising efforts significantly raises reading, positive reactions, and response rates from the recipient, with the strongest impact being on response rate.” This is an exciting finding, and one that we completely agree with - a coupon or deal is a tried-and-true way to move your audience to action, whether it’s email newsletter sign-ups, event attendance, or a purchase.

3 Ways to Elevate Brand Awareness For Your Small Business or Organization with Marketing Flyers

March 17, 2019

3 Ways to Elevate Brand Awareness For Your Small Business or Organization with Marketing Flyers

In a digital world, it can be increasingly difficult to believe that printed materials still produce results when marketing your small business or organization. In the first quarter of 2018, Nielsen reported that American adults spend over 11 hours per day consuming media content, which includes using smartphones, listening to the radio, and spending time on desktops and tablets. That’s a lot of digital consumption! And it’s precisely the reason why print materials, like flyers, brochures, and marketing postcards still stand out.

Direct Mail Trends for 2019

December 18, 2018

marketing postcards

As the new year quickly approaches, marketers are wondering how to best engage their audiences in 2019. In analyzing current and projected trends, it’s clear that direct mail marketing will continue to be a force to be reckoned with for marketers that want to stay on top of their game. By 2022, it’s projected that direct mail advertising revenue will equal approximately 10.9 billion U.S. dollars.

How Direct Mail Drives Results

December 10, 2018

Is direct mail still a good marketing strategy in a world that's gone largely digital?

Watch our video to learn more about the benefits of direct mail and how to integrate it with digital marketing strategies for the most successful campaigns.

Creating a Seamless Offline/Online Customer Experience This Holiday Season

November 15, 2018

Creating a Seamless Offline/Online Customer Experience This Holiday Season

For many small businesses, the holidays account for a substantial percentage of revenue, and provide a key opportunity for marketing efforts. While most large retailers have a vigorous omnichannel strategy, leading the customer easily from mobile to desktop to storefront, small businesses need not be intimidated -- they, too, can implement these best practices into holiday marketing efforts.

How Should I Budget for a Marketing Postcards Campaign?

October 15, 2018

Budgeting for Marketing Postcards Campaign

Any marketing postcards campaign, however great, won't live up to its full potential or utilize your dollars effectively without proper budgeting beforehand. There are several costs (many that you may not even think about!) to consider before printing and mailing postcards to your target audience.

Want to Create a Great Marketing Postcard? Tell a Story.

September 15, 2018

Want to Create a Great Marketing Postcard? Tell a Story.

"Content is king.” The phrase means that content, or what is expressed through a medium, is the most important element of any online marketing campaign, more important than search engine optimization (SEO), for example, or campaign frequency. That’s not to say that SEO and campaign frequency aren’t important (in fact content works best, and significantly increases reach, when all of these elements are combined;) it just means that all of those things without useful, engaging content will not ultimately achieve the highest possible number of sales, social media engagement, website views, etc.

So, how do you go about creating great content for your next series of marketing postcards? Simple: you tell a story.