The Idea Center - Blog

Swipe to the left

3 Great Ways Direct Mail Campaigns Can Be Used To Drive Online Traffic

May 12, 2017


In a world where digital technology has changed everything, the power of direct mail marketing is often overlooked – and that’s a shame, because direct mail marketing is one of the single most powerful marketing tools available to modern businesses.

​Increase Online Engagement with Direct Mail Marketing

April 14, 2017

Increase Online Engagement with Direct Mail Marketing

In today’s technology-driven world, brands continue to increase their use of online marketing techniques. In fact, you would be hard pressed to find a discussion of modern marketing practices that does not favor digital marketing tactics. However, direct mail remains an extremely effective form of marketing that drives measurable ROI, and thus a powerful tool for the modern marketer. Beyond its intrinsic benefits, direct mail used in conjunction with online marketing can make both methods more powerful.

How Well Do You Know Your Customers?

March 15, 2017

how well do you know your customers


You might know a little bit about your customers, but do you know enough to really maximize the way you’re communicating with them? Probably not, according to a recent study. Although a whopping 80 percent of B2B marketers know which of their customers are most valuable, according to the State of B2B Marketing 2016, there are many areas where marketers are less clued in, including demographics.


Our Top 5 Most Popular Blog Posts

January 13, 2017

As we and other businesses begin rolling our plans for the new year, it's important to reflect on what we've done well and where we can improve. The following 5 blog posts fall in the "what we've done well" category as they've been the most popular with our readers. With topics relating to direct mail, business cards, and integrating with technology - we bet you'll learn something new to help you stand out among your competition!

Fresh Ideas for Your 2017 Direct Mail Marketing Campaigns

December 14, 2016



Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.

10 Ways to Engage with Customers over the Holidays

November 16, 2016


The holiday season not only gets customers in the spirit of spending, but also opens the opportunity for you to promote seasonally themed communications. We've put together 10 ideas you can use to engage with your customers and prospects to not only get them to learn more about your business, but also direct some of their spending your way.

Meet Design Canvas: Print Design Made Easy

October 24, 2016

Design Made Easy

The new, easy-to-use online tool Design Canvas helps business owners quickly create great looking marketing pieces without the need for a professional designer or expensive software. In just minutes, users can design high quality direct mail postcards, business cards, flyers, brochures, and more.

10 Steps to a Great Direct Mail Campaign

September 12, 2016

Unsure what it takes to reach your brand's perfect prospects through direct mail marketing? It may be easier than you think. Once you've established your goal and strategic messaging, you will have paved the way to easily design and mail your great direct mail campaign. To help you be sure you're on the right track, we've highlighted 10 essential steps with tips and tools like QuantumPostcard's new Design Canvas.

Do Millennials Read Direct Mail? The Answer May Surprise You

August 17, 2016

If you’re like most people, you probably conceptualize millennials as the “digital generation.” Born between 1979 and 2000, this demographic is young, numerous, and of great interest to marketers and advertisers. By 2020, this generation will have a cumulative $1.4 trillion in spending power. Millennials have grown up. No longer children or young teenagers, millennials have entered the working world. There are a lot of them, and together, they have a lot of money to spend.

5 Direct Mail Marketing Secrets Your Brand Should Be Using

July 7, 2016

Jul 8, 2016 3:36:07 AM

In light of direct mail’s increasing popularity among growth marketers, we’ve created a list of some of the best direct marketing secrets to help ensure that every campaign is highly engaging to your customers.

The principle function of marketing your business is straightforward - you tell potential customers what you do and why you do it better than everyone else. In theory, this sounds simple but in reality, it is an immensely complex process because of the extremely competitive business world.