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Direct Mail Marketing

Direct Mail: The MVP of Customer Relationship Management

June 14, 2018

direct mail postcards

Customer relationship management (CRM), or the practice of managing and analyzing a company’s interactions with their customers, is a strategic blend of marketing efforts, sales, customer service and support. Because CRM relies on data, it is often solely associated with digital communications strategies. But using the data gathered from CRM systems is also highly effective for direct mail campaigns as an integrated, one-to-one approach to customer-centric marketing.

Why Omnichannel Marketing is Critical for Small Business Success

April 13, 2018

Why Omnichannel Marketing is Critical for Small Business Success

Companies with strong omnichannel strategies retain 89% of their customers. This relatively new way of thinking represents a marketing shift that small businesses can implement into integrated campaigns that achieve high response rates and lasting brand/consumer relationships.

True Personalization in Direct Mail

March 14, 2018

True Personalization in Direct Mail

96 percent of marketers said that they believe personalization helps advance relationships with customers. What is personalization, and how can small businesses and organizations take the concept a step further?

Why Should I Use QuantumPostcards?

March 5, 2018

Why Should I Use QuantumPostcards?

QuantumPostcards, the digital storefront of QuantumDigital, is a postcard mailing service for those looking to build meaningful connections with their customers. Our goal is to make it as convenient and simple as possible for you to order high-quality direct mail pieces.

Watch our video to learn more.

Three Reasons to Promote Your Organization Both Online and Offline

December 15, 2017

mailing postcards

For small businesses and organizations, the holiday season is an annual opportunity to reach and deepen relationships with target audiences through thoughtful, personalized campaigns. Eager to optimize holiday promotional opportunities, marketers for brands and organizations are making their lists and checking them twice to determine the best channels, aiming to reach people at the right time, with the right message, via the right channel.

Know Your Audience: B2B vs B2C Direct Mail Marketing

November 15, 2017

Know Your Audience: B2B vs B2C Direct Mail Marketing

To be effective, marketing has to get inside the mindset of whomever your product or service is trying to reach, a best practice that's no different for direct mail campaigns. Before sending any kind of mailer, it's important to take a step back and think about the people that drive your business.

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

October 11, 2017

How to Take Advantage of Direct Mail Postcards for Holiday and End of Year Marketing

It’s that time of year again! And no, we’re not talking about Halloween, or even Thanksgiving (however fun those are). It’s time to plan how you’re going to end your organization’s year.

The holidays provide a much-needed excuse for offering a sale, creating an event, reminding someone of an appointment, or requesting a donation. In other words, it's the perfect time to re-energize that relationship between your organization and the people who keep it running. Direct mail postcards are a great way to reach out and stand out from competitors during this busy time.

Acquiring Fresh Mailing Lists For Direct Mail Postcard Campaigns

September 7, 2017

Audience is at least 40 percent of the equation in developing a successful direct mail campaign. Your messaging, offer, and design are also important, but using a targeted mailing list is critical. Mailings sent to the wrong people are likely to result in a waste of time and poor use of budget on your end. However, when targeted the right way, direct mail postcards offer response rates significantly higher than response rates from digital media, according to the DMA Response Rate Report 2016.

Why You Should Promote Your Next Event with Postcard Marketing

August 15, 2017

Websites, social media, and email promotions make it easier than ever to promote your organization’s event. With just a few swipes of the keyboard, digital platforms can reach a huge number of people.

But sometimes quality is better than quantity. Sure, the first thing that may come to mind when promoting an event is to create a Facebook event or send the details to your email subscribers. And those methods will likely guarantee a few responses from people already interested in your organization. The harder task is making these promotions personalized and creative enough to make those who aren’t familiar with your organization excited to attend.

Win New Customers by Targeting New Movers

July 14, 2017

Last year, 11.6% of the entire U.S. population moved. While some moved within the same community, it is far more common for people to move to new areas in a city, new cities, new states, or even overseas. For many businesses, this means losing customers as people leave the area. However, in most geographies, new prospects are arriving to replace the recently departed. For high job-growth areas such as Texas (home to 4 of the 5 fastest-growing cities in the U.S. right now), new people are moving in literally every minute. When a person moves to a new area, they typically shed products/services from their last home -- either to physically make room or because a service, such as banking, isn’t available in the new location.

Savvy businesses seize the opportunity to target new movers, both to create awareness for their brands among a new pool of prospects, and to acquire new customers.