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Integrated Marketing Case Study: American Red Cross

November 13, 2014

Integrated Marketing Case Study: American Red Cross

In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.

The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.

With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.

Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.

Integrated Marketing Basics for Small Business

November 10, 2014

Integrated Marketing Basics for Small Business

How consistent is your marketing message? Whether you’re a small business or a growing enterprise, having a marketing message that’s consistent across different mediums is the key to achieving the best possible results.

This strategy – of having a consistent message – is known as integrated marketing, and it’s a strategy that lets you avoid the numerous downsides of marketing that’s fragmented into different messages, campaigns and promises.

In this guide, we’ll look at the basics of integrated marketing and explain how you can use integrated marketing tactics to get more from your direct mail campaigns, online marketing and advertising efforts as a whole.

How to Make the Most of Small Business Saturday 2014

November 4, 2014

Small Business Saturday 2014

November 29th is Small Business Saturday – a day for consumers to celebrate and support small businesses. As a business owner, Small Business Saturday is a great marketing opportunity and a chance to stand out and set your business apart.

From email marketing to direct mail, there are several ways to promote your small business this Small Business Saturday. In this guide, we’ll share five strategies that your business can use to get noticed and attract shoppers on the 29th of November.

All About Speed: Launching Postcard Campaigns with Vistaprint and QuantumPostcards

October 20, 2014

Direct Mail Speed Vistaprint QuantumPostcards

Whether you’ve got inventory to sell as quickly as possible or a seasonal campaign that needs to be sent out right on time, time is often of the essence in the world of direct mail marketing.

Because of this, it’s important to choose a direct mail marketing company that can get your message printed, prepared and delivered not in months or weeks, but days.

In this blog post, we’ll compare two direct mail printing and marketing companies – Vistaprint, a worldwide company offering everything from printed media to digital; and QuantumPostcards, a direct marketing company specializing in direct mail – to see which is fastest.

Choosing a Postcard Printer & Mailer: Big Company (Vistaprint) or Specialist (QuantumPostcards)?

October 15, 2014

Vistaprint vs QuantumPostcards

When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:

  • Do they offer high quality printing that sets your business apart?
  • Do they have a history of successful campaigns for other businesses?
  • Do they offer friendly, helpful support to make the process easier?

In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.

QuantumPostcards vs. Every Door Direct Mail: Which is Easier to Use?

September 26, 2014

QuantumPostcards vs USPS Every Door Direct Mail

Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.

One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?

Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.

In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.

How Long Will It Take to Launch Your Direct Mail Campaign? Using Every Door Direct Mail vs QuantumPostcards

September 5, 2014

Time to Launch Direct Mail Campaign

Whether you’ve just launched a new business and want to generate demand or need to increase revenue for your existing company, direct mail is one of the best ways to attract new customers and generate fresh sales leads for your business.

It’s also one of the fastest. Once you’ve worked out your marketing goals, finalized your design and written your copy, you can have direct mail postcards in the mail within 24 hours.

How is such fast turnaround and delivery possible? In this blog post, we’ll compare two direct mail services: the US Postal Service’s untargeted Every Door Direct Mail service and QuantumPostcards.

Postcard Smudges: What the Heck Happened?

April 2, 2014

As a follow up to one of our most popular posts, Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?, we thought we'd create a video to allow you to see what actually happens throughout the print, sort, and postcard mailing service process.

Watch the video and if you have additional questions, let us know! We're here to help.

Making Your Event a "Perfect 10"

December 4, 2013

Perfect 10

‘Tis the season to be jolly and host holiday events! The holiday season is a great opportunity to get better acquainted with your clients or to meet potential ones—what better way than to host an event? Events, if done well, are a great way for businesses to increase their likeability. Here are 10 ways to make your event successful.

Sending Holiday Cards: Are Traditions Changing?

November 13, 2013

Holiday CardsPeople like to get holiday greetings. They enjoy receiving mailed cards from friends, family, new acquaintances, and even businesses. Opening up those cards gives recipients a warm, fuzzy feeling and makes them feel connected to the sender. Even if they are not handwritten, holiday greetings always elicit a positive emotional response. Unless your name is Scrooge, of course.