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How to Use Direct Mail to Reach Your Inactive Customers

January 29, 2015

Over the last five years, “growth” has become the buzzword of choice for marketers around the world. Acquiring customers has become the top priority for many of the world’s leading companies, as well as many small businesses. 

What many marketers forget is that growth alone isn’t enough to sustain or develop your business. The cheapest, smartest and most effective way to grow your business is to focus on retaining the customers you already have.

One of the best ways to retain customers is with direct mail. Mailing direct custom postcards to top-performing customers, regular customers and inactive customers alike can be a great way to close new deals and increase retention and revenue.

In this guide, we’ll share three strategies for reaching out to inactive customers and active but underperforming customers using direct mail to increase revenue, build stronger customer relationships, and develop your business.

5 Ways to Boost Direct Mail Response in Any Economy

January 26, 2015

During the 2008 financial crisis, one industry almost completely unrelated to real estate or finance was hurt to a degree far greater than many others: advertising.

In a down economy, many businesses – particularly large companies – respond to declining spending power by lowering their advertising spend. Today, almost seven years after the financial crisis, the advertising industry is still continuing to recover.

While billboards, branding campaigns, and television ads might be written off as not worth the money during a recession, there’s one form of marketing that excels even in a bad economy: direct marketing.

During the recent recession, direct marketing methods such as direct mail and email were the shining stars of an otherwise stagnant industry, generating huge results for the businesses that employed them effectively.

When used the right way, direct mail can be a hugely effective form of marketing in any economy. In this guide, we’ll share five tips to help your direct mail marketing campaign achieve its objectives in any economy, from bearish to bullish.

9 Questions to Ask Yourself Before Starting a Postcard Campaign

January 15, 2015

9 Questions to Ask Yourself Before Starting a Postcard Campaign

You were hit with a spark of inspiration and you’ve thought up a creative idea for a postcard marketing campaign. Now what? Before you can start your campaign, you need to be able to define its objectives, audience, and several other factors.

One of the easiest ways to define your campaign’s goals, audience, budget, and more is to ask yourself the right questions. Before you start preparing your campaign, ask yourself the nine questions below to increase its marketing efficacy.

How to Generate Social Media Followers Using Direct Mail

December 10, 2014

How to Increase Social Media Followers

From Fortune 500 companies to mobile poutine trucks, a huge variety of businesses have used Facebook, Twitter and other social networks to generate buzz, strengthen their brands and increase their sales.

The value of a successful Facebook Page or Twitter following can be immense, both for big brands and local businesses. The task of finding those social media followers, on the other hand, can be immensely challenging for even the smartest marketers.

With Facebook’s bid-for-likes advertising option delivering mixed results and Page likes that aren’t exactly ideal, marketers are exploring new ways to generate social media followers that engage with their Page and buy their products.

One of the best ways to generate new Facebook followers is by using targeted direct mail. In this guide, we’ll share how you can use social media postcards to grow your business’s social media audience and expand your reach online.

20 Myths About Direct Mail

December 1, 2014

20 Direct Mail Myths

Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.

From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.

Direct Mail: An Enabler of Omnichannel Marketing

November 24, 2014

Direct Mail and Omnichannel Marketing

From their mailboxes to their smartphones, tablets, notebooks and more, consumers now have a huge range of ways to receive marketing messages, connect with brands, and learn more about the companies and products they care about. 

While some may associate omnichannel marketing with smartphone apps, email newsletters and connectivity, the reality is that offline marketing – including direct mail and in-store experiences – plays a major role in executing a successful omnichannel campaign.  

From QR codes to online coupons, let’s take a look at how direct mail can be integrated into your omnichannel marketing campaign to connect with your target audience, increase brand recognition, and produce results.

Integrated Marketing Case Study: American Red Cross

November 13, 2014

Integrated Marketing Case Study: American Red Cross

In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.

The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.

With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.

Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.

Integrated Marketing Basics for Small Business

November 10, 2014

Integrated Marketing Basics for Small Business

How consistent is your marketing message? Whether you’re a small business or a growing enterprise, having a marketing message that’s consistent across different mediums is the key to achieving the best possible results.

This strategy – of having a consistent message – is known as integrated marketing, and it’s a strategy that lets you avoid the numerous downsides of marketing that’s fragmented into different messages, campaigns and promises.

In this guide, we’ll look at the basics of integrated marketing and explain how you can use integrated marketing tactics to get more from your direct mail campaigns, online marketing and advertising efforts as a whole.

How to Make the Most of Small Business Saturday 2014

November 4, 2014

Small Business Saturday 2014

November 29th is Small Business Saturday – a day for consumers to celebrate and support small businesses. As a business owner, Small Business Saturday is a great marketing opportunity and a chance to stand out and set your business apart.

From email marketing to direct mail, there are several ways to promote your small business this Small Business Saturday. In this guide, we’ll share five strategies that your business can use to get noticed and attract shoppers on the 29th of November.

All About Speed: Launching Postcard Campaigns with Vistaprint and QuantumPostcards

October 20, 2014

Direct Mail Speed Vistaprint QuantumPostcards

Whether you’ve got inventory to sell as quickly as possible or a seasonal campaign that needs to be sent out right on time, time is often of the essence in the world of direct mail marketing.

Because of this, it’s important to choose a direct mail marketing company that can get your message printed, prepared and delivered not in months or weeks, but days.

In this blog post, we’ll compare two direct mail printing and marketing companies – Vistaprint, a worldwide company offering everything from printed media to digital; and QuantumPostcards, a direct marketing company specializing in direct mail – to see which is fastest.