All tactile materials - greeting cards, brochures, flyers, booklets and more - have their place in certain situations. But for most brands, these marketing methods work best when used in conjunction, both with each other and with digital marketing tactics.
In a digital world, it can be increasingly difficult to believe that printed materials still produce results when marketing your small business or organization. In the first quarter of 2018, Nielsen reported that American adults spend over 11 hours per day consuming media content, which includes using smartphones, listening to the radio, and spending time on desktops and tablets. That’s a lot of digital consumption! And it’s precisely the reason why print materials, like flyers, brochures, and marketing postcards still stand out.
It’s that time of year again! And no, we’re not talking about Halloween, or even Thanksgiving (however fun those are). It’s time to plan how you’re going to end your organization’s year.
The holidays provide a much-needed excuse for offering a sale, creating an event, reminding someone of an appointment, or requesting a donation. In other words, it's the perfect time to re-energize that relationship between your organization and the people who keep it running. Direct mail postcards are a great way to reach out and stand out from competitors during this busy time.
Websites, social media, and email promotions make it easier than ever to promote your organization’s event. With just a few swipes of the keyboard, digital platforms can reach a huge number of people.
But sometimes quality is better than quantity. Sure, the first thing that may come to mind when promoting an event is to create a Facebook event or send the details to your email subscribers. And those methods will likely guarantee a few responses from people already interested in your organization. The harder task is making these promotions personalized and creative enough to make those who aren’t familiar with your organization excited to attend.
Although direct mail is a great marketing tactic for retailers, it's far from the only way to attract retail traffic. From radio advertising to signage, a there are a wide variety of marketing techniques that are highly effective for retail businesses.
One of the best ways to capture walk-in traffic for your retail store is through the use of signs and posters. A well-placed poster can catch the attention of passersby and encourage them to step into your store.
Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.
After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.
A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.
It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.
Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.
Learn why we love Canva and how it empowers the everyday business owner.
November 29th is Small Business Saturday – a day for consumers to celebrate and support small businesses. As a business owner, Small Business Saturday is a great marketing opportunity and a chance to stand out and set your business apart.
From email marketing to direct mail, there are several ways to promote your small business this Small Business Saturday. In this guide, we’ll share five strategies that your business can use to get noticed and attract shoppers on the 29th of November.