Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.
Unsure what it takes to reach your brand's perfect prospects through direct mail marketing? It may be easier than you think. Once you've established your goal and strategic messaging, you will have paved the way to easily design and mail your great direct mail campaign. To help you be sure you're on the right track, we've highlighted 10 essential steps with tips and tools like QuantumPostcard's new Design Canvas.
There are a lot of levers that need to be kept in mind when it comes to successful direct mail marketing campaigns. But few are more instrumental than making sure that you've effectively segmented your database.
Making sure you correctly segment your database of customers is something that, in principle, sounds simple. But in actuality, it requires some strategic thinking and work to ensure you send the right direct mail communications to the right customers.
With a variety of ways and methods that can be employed to properly segment your direct mail database, it's important to consider them all. Then, make a decision based on the merits of each method and how they will best suit your market segments.
How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.
Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.
There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.
Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.
When you send a direct mail postcard campaign, how can you make sure you don’t mail to names and addresses that are out of date?
There are several ways to ensure your message reaches the right addresses. One of the most effective ways is to make sure you use a mailing list that’s recent and 100% up to date, as opposed to an older mailing list that may contain out-of-date entries.
Another way is to use “Or Current Resident” in the address field of your direct mail campaign. You can do this by checking the “Print Or Current Occupant” option when you use our direct mail postcard printing and delivery service.
Are you sabotaging your direct mail campaign without realizing it? If your business isn’t getting the results you expected to from direct mail, it could be due to a simple mistake that’s preventing your campaign from becoming profitable.
From the images you use in your creative to the specific choice of words that make up your call to action, seemingly small mistakes can sabotage even the best direct mail campaigns.
Luckily, most of these mistakes are easy to fix. Read on to discover five surprisingly common ways you could be sabotaging your direct mail campaign, along with easy ways to fix these common issues.
Each and every day, the average American views, hears, and reads more than 2,000 different advertisements. Is it any wonder that, given the chance, most people tune out to advertising instead of paying attention?
As a business, standing out as an engaging, interesting signal amongst the constant noise of other advertisers is difficult. With all that noise, how can you ensure your target audience hears your message?
More so, how can you reach out to your target audience and make it clear that your message is worth their time?
Ask a successful Business to Consumer (B2C) marketer for their favorite marketing channels and it’s likely you’ll hear direct mail mentioned. From cost to effectiveness, direct mail’s benefits make it a natural fit for B2C businesses like retailers, cafés, and restaurants.
While the huge value of direct mail is very well known among B2C marketers, many Business to Business (B2B) marketers and salespeople are unaware of the immense amount of value that a successful direct mail postcards campaign can generate.
With the right combination of messaging, targeting, and a great offer, postcards can be an extremely powerful tool for B2B businesses interested in generating new sales leads and increasing interest in their products or services.
Has your B2B business considered using direct mail postcards to generate leads and fuel growth? Read on to learn three ways your business can use direct mail to create new opportunities, find new customers, and build new client relationships.
Is your direct mail postcard as effective as it could be? One of the biggest problems many marketers face is optimization. If your postcard already produces profits and drives responses, what reason is there to optimize further?
Optimization is what separates good campaigns from great ones. A careful process of optimization can double, triple or quadruple your campaign’s response rate and result in a massive increase in your return on investment.
That is, if you optimize at all. Far too many marketers, content with any degree of profitability, start expanding their campaign as soon as it’s in the black, leaving an incredible amount of extra potential sales still on the table.
Learn how you can test your direct mail postcard’s key elements – from headlines to calls to action – to increase your response rate and generate an improved return on investment from your marketing budget.
Marketing is all about choices. Every campaign involves selecting one message over another, choosing one design out of several concepts, and choosing one audience to market to over another.
One of the biggest choices many direct marketers have to make today is between an older, more traditional marketing channel – direct mail – and its newer and cheaper alternative, email.
In the choice between direct mail and email, the diplomatic answer – that both email and direct mail are great channels, when used properly – is the correct one. Each has its own advantages and disadvantages, and each can lead to a successful campaign.
That’s the short answer – the real answer is significantly more detailed. We dug into the advantages and disadvantages of both email and direct mail to help you find out which is the most effective direct marketing channel for your business.