The Idea Center - Blog

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How and Why You Should Test Your Postcard Campaign

June 22, 2015

Is your direct mail postcard as effective as it could be? One of the biggest problems many marketers face is optimization. If your postcard already produces profits and drives responses, what reason is there to optimize further?

Optimization is what separates good campaigns from great ones. A careful process of optimization can double, triple or quadruple your campaign’s response rate and result in a massive increase in your return on investment.

That is, if you optimize at all. Far too many marketers, content with any degree of profitability, start expanding their campaign as soon as it’s in the black, leaving an incredible amount of extra potential sales still on the table.

Learn how you can test your direct mail postcard’s key elements – from headlines to calls to action – to increase your response rate and generate an improved return on investment from your marketing budget.

Direct Mail or Email - Which Marketing Channel is Right For You?

June 15, 2015

Marketing is all about choices. Every campaign involves selecting one message over another, choosing one design out of several concepts, and choosing one audience to market to over another. 

One of the biggest choices many direct marketers have to make today is between an older, more traditional marketing channel – direct mail – and its newer and cheaper alternative, email. 

In the choice between direct mail and email, the diplomatic answer – that both email and direct mail are great channels, when used properly – is the correct one. Each has its own advantages and disadvantages, and each can lead to a successful campaign.

That’s the short answer – the real answer is significantly more detailed. We dug into the advantages and disadvantages of both email and direct mail to help you find out which is the most effective direct marketing channel for your business.

New Homeowner vs. New Mover Lists: Which One Is Right For Me?

June 11, 2015

If your business is looking to attract new customers, tapping into new neighbors or residents nearby can be a great way to acquire new business and increase revenue.

New homeowner and new mover lists offer opportunities to market your product or service to a fresh set of eyes and ears, and hopefully convert them into long-lasting, returning customers.

There are many reasons why you as a business owner should use a new homeowner or new mover list, and many of them are based on the nature of the service or product your business provides. So, how do you know which list is right for you and your business?

Discover the benefits behind new homeowner and new mover lists to help you decide which list best suits your business.

Target Your Perfect Customer With a Consumer Mailing List

June 8, 2015

So, you've decided to begin a direct mail campaign for your small business. Awesome! Direct mail is a great way to reach new customers, or reconnect with past or lapsed ones - all while not breaking the bank.

In order for your postcard campaign to succeed and generate the kind of ROI you’re looking for, you need to know who to send your postcards to. Analyzing your customer base and identifying a set of characteristics that closely describes your current and desired customers is a good start, but how do you get all of your prospects' addresses?

With every postcard order, you are able to pull from our list of over 200 million consumers to find the perfect audience for your postcard campaign. Learn how you can target your perfect customer with consumer mailing lists available on QuantumPostcards.

How to Use Technology to Increase Postcard Engagement

June 4, 2015

Who says direct mail isn’t high tech? From QR codes to personalized URLs, today’s direct marketers use modern technology to enhance their campaigns and increase response rates. 

From offering recipients more ways to respond to an offer to providing an online resource to accompany an offline direct mail postcard, technology can be used to enhance almost any direct mail campaign.

Using modern technology to complement and improve your campaign is one of the most effective ways to increase your response rate and generate a higher ROI from each mailing.

Discover three simple but effective ways that you can use technology to improve your campaign’s response rate, better engage your target audience, and more easily track the results of your direct mail campaign.

Next Level Postcard Marketing: Boost Response Rates With These 4 Tactics

June 1, 2015

From an appealing design to effective and relevant copy, the basic elements of your direct mail postcards can have a huge effect on the amount of revenue the campaign generates and the response rate it receives.

Although the basics play a huge role in determining your campaign’s response rate, they don’t make up all there is to an effective campaign. Beyond the basics, a wide range of choices all play a part in encouraging people to respond to your postcards.

If you’ve designed a clean, effective, and engaging postcard and feel it’s time to optimize beyond the basics, try these four tactics to boost your campaign’s response rate even further.

Design a Bold Business Card Using Canva

May 28, 2015

Sometimes the best way to be noticed is to be bold and confident. A bold business card can help you stand out from the crowd and remain in the memory of people you meet, network with and talk to as part of your business.

There are several ways to design a business card. You could purchase a template and customize it to suit your needs. You could also hire a professional designer to create a customized business card from the ground up, just for you.

Alternatively, you can design your business card yourself. Thanks to online design tool Canva, it’s surprisingly easy to create your own bold business card, from blank canvas to finished product. 

Learn how to design your own bold business card to use for your small business, consultancy, or career using Canva.

Target Your Ideal Customer With The Right Mailing List

May 18, 2015

Sending postcards to neighbors of your small business is an effective and budget friendly way for you to establish new connections and reconnect with people in your town, city, or neighborhood.

As a business owner, you probably want to target a specific area of town, a neighborhood, or group of people to bring in new business and increase sales...but how do you get all of those addresses? Go door to door? Look them up online?

Overtime, you can build a relevant mailing list by asking each customer for their address upon visiting your store or website. Building a list this way can be time consuming, difficult, and in the end only supplies you with a list of established customers.

To reach out to a whole new set of potential customers, you’ll need a targeted mailing list. We provide various mailing list types when ordering your postcards to help target your ideal customers and send postcards to those who will benefit most from your offer.

Discover the four mailing list types we offer and how to know which one is right for your direct mail campaign.

Discover the Right Kind of Mailing List for Your Postcard Campaign

May 18, 2015

Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.

As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.

By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.

Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.

Do Your Direct Mail Postcards Need Professional Review?

May 14, 2015

Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.

From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.

One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional.