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Counter Your Competition With an Irresistible Offer

April 30, 2015

As discussed in our last blog post, it’s important to understand your businesses competition and create offers that keep your customers engaged and loyal to your business.

From incentives and rewards to special offers and sales, customized postcards are a wonderful way to keep your clients and customers interested and coming back for more.

There’s another advantage to sending postcards that many people do not consider. When planning how to position your business against your competitors, direct mail can be your best bet. Learn how to counter your competition with an irresistible offer using direct mail postcards.

Keep Customers Engaged with Loyalty Rewards Using Direct Mail

April 27, 2015

How does your business stand out from the crowd and keep its customers coming back for more?

Unless you offer a completely unique product or service, it’s unlikely that you have no competitors. Offering a customer loyalty program allows you to retain customers by creating incentives to stay with your business instead of choosing a competitor.

Learn how you can retain and reach out to customers via direct mail using a customer loyalty and rewards program. We’ll also share simple tips to make your direct mail customer loyalty program as effective as possible.

The Best Way to Retain and Grow Your Customer Base

April 20, 2015

Mailing custom postcards is an excellent way to drive traffic to your store and get people interested in your products or services. After all, direct mail has a longer shelf life than other forms of marketing and is one of the most trusted methods for acquiring new business.

New customers are great, but loyal, returning customers and their purchases are what makes up the majority of your company’s revenue. Converting your one-time customers into repeat ones is pertinent to a successful and long-lasting business, but how do you do that?

There are many ways to encourage first-time customers to return, but one of the most effective options is to utilize up-sell and cross selling techniques with direct mail. There are many benefits to cross and up-selling aside from helping to convert one-time customers into returning patrons.

Discover how you can use custom postcards to cross sell and up-sell your businesses products or services and convert first-time customers into repeat customers.

4 Secrets to Successful Customer Retention with Direct Mail

April 13, 2015

When most marketers hear the words “direct mail,” they think of campaigns aimed at acquiring more customers. While direct mail marketing is an excellent way to find new customers for your business, it’s just as powerful for retaining customers.

Customer retention is one of the most important and frequently overlooked aspects of marketing. By doubling your company’s customer retention rate, you also double its long-term revenue with few, if any, additional marketing costs.

There are several ways to improve your company’s customer retention. Some work because they’re personal, like phone calls and personal letters. Few, however, are as effective as targeted direct mail postcards.

How to Maximize Your Campaign's ROI

March 29, 2015

You’ve identified your target audience, designed a stylish and eye-catching custom postcard and perfected your headlines and copy. Time to start sending your direct mail campaign, right?

Not so fast. While it can be tempting to start mailing your direct mail postcards as soon as you’ve worked out your targeting and finished your design, doing so could end up costing you far more in lost sales than it generates in immediate results.

One of the keys to effective direct marketing is testing. By testing every aspect of your campaign, from your targeting to the design elements used in your postcard, you can achieve a higher response rate and increase your return on investment.

Ignore testing and you’ll undoubtedly generate some results, but your total return on investment will likely be far lower than it would be if you had tested your direct mail campaign on a smaller audience before launching it.

Read on to find out how you can test your postcard elements using a small audience before scaling your campaign. We’ll also share an easy way to test postcard elements and determine the optimal design and copy before you start mailing.

8 Must-Have Elements for Your Next Postcard

March 26, 2015

Is your business just starting to use direct mail as a way to generate new leads, bring in sales and increase revenue? Direct mail postcards can be a great direct marketing choice, but designing your first postcard can often be a challenge.

Whether you’re hiring a designer to create your postcards for you or designing them yourself, it’s important that your business postcards include several essential design elements so that they’re engaging, effective and easy to respond to.

From headlines to social media profiles, we’ve put together a checklist of eight vital design and content elements that your postcard should include. Check off each item as you design your postcard to make sure your campaign is as effective as possible.

How to Integrate Direct Mail and Email to Increase Your ROI

February 26, 2015

At first glance, email marketing and direct mail marketing look remarkably similar to each other. They’re both highly targeted, inexpensive, and ideal for informing prospects about the value your business can offer.

Similar doesn’t mean exactly the same, however, and while direct mail marketing and email marketing might share some common elements, they also share a huge range of differences.

Direct mail achieves far higher response rates than email – often 30 times higher with a targeted mailing list. It also offers a far longer shelf life, with emails quickly discarded and direct mail postcards often kept around for several days.

These advantages don’t make direct mail a better all-around choice than email, as both marketing channels excel in different circumstances. In fact, direct mail and email are incredibly powerful when used together in an integrated campaign.

Here are three ways that you can integrate direct mail and email marketing to create a powerful synergy, achieve higher response rates, and keep your business at the front of your target audience’s mind.

How to Use Testimonials to Boost Your Direct Mail Response Rate

February 23, 2015

How does your business establish trust with its audience? From guarantees to great offers, businesses use a variety of marketing techniques to establish credibility with their audience and position their product or service as reliable and risk free. 

These techniques are often incredibly effective, but they share one thing in common –  they’re all messages from your business. Through guarantees, unique benefits, and the offer itself, your business is directly communicating its value to its audience. 

No matter how accurate your claims are, customers will always view guarantees and selling points from a business that’s marketing to them with a degree of uncertainty and skepticism. After all, your business is hardly a disinterested third party.

Testimonials – reviews and recommendations from your business’s customers and clients – are a powerful tool that your business can use in its direct mail campaigns to establish credibility, build trust and massively increase your response rate.

10 Rules for a Great Direct Mail Postcard

February 12, 2015

From great copy to the perfect offer, a wide range of factors go into creating a great direct mail postcard. In this post, we’ll cover 10 direct mail essentials to include in your next postcard campaign.

How to Segment Your List the Right Way

February 9, 2015

Whether your business sells a product or a service, every customer or client that you do business with has their own unique needs. You wouldn’t sell to prospects with a one-size-fits-all approach, so why apply one to your direct mail campaign?

Advertising is often said to be “salesmanship in print.” Just like a great salesman modifies their pitch as they learn more about their prospect, the best direct mail marketers use segmentation to deliver a different message to different people.

List segmentation is the process of breaking your mailing list down into smaller segments. Segmenting your mailing list enables you to deliver a customized message to prospects based on their position in your company’s sales funnel.

The more deeply segmented your mailing list is, the more effective your direct mail marketing efforts will be. From service businesses to retailers, any type of business can benefit from segmenting its direct mail list into defined and specific groups.

There are lots of ways to segment a list, from separating big-spenders from small customers to segmenting cool leads from warm leads. In this blog post, we’ll share three simple but effective ways for your business to segment its direct mail list.