From QR codes to personalized postcards and letters, today’s printing technology gives direct mail marketers incredible scope to target and optimize their marketing message.
Whether as a standalone effort or part of an integrated marketing campaign, direct mail can be used to generate meaningful, engaging and – most importantly – highly effective results for your business.
Many business owners would like to add direct mail to their inventory of marketing tactics, but don’t know where or how to start. In this guide, we’ll share three simple tips that you can use to start generating leads for your business using direct mail.
From Fortune 500 companies to mobile poutine trucks, a huge variety of businesses have used Facebook, Twitter and other social networks to generate buzz, strengthen their brands and increase their sales.
The value of a successful Facebook Page or Twitter following can be immense, both for big brands and local businesses. The task of finding those social media followers, on the other hand, can be immensely challenging for even the smartest marketers.
With Facebook’s bid-for-likes advertising option delivering mixed results and Page likes that aren’t exactly ideal, marketers are exploring new ways to generate social media followers that engage with their Page and buy their products.
One of the best ways to generate new Facebook followers is by using targeted direct mail. In this guide, we’ll share how you can use social media postcards to grow your business’s social media audience and expand your reach online.
Are you new to direct mail? When you’re an absolute beginner – whether in sales, marketing or any other business function – working out which step to take is often a difficult process.
Do you send out a brochure or a catalog? Do you launch a postcard campaign? What should you write in your headline? Without any prior experience, it’s hard to know what you should (and more importantly, what you shouldn’t) be doing.
One of the best ways to find your footing and get started with direct marketing is by studying your competitors. Since some will have been in the market longer than you, they’ll possibly have honed in on the best techniques and strategies for direct mail success.
From the secrets of writing a good headline to the best colors to use, read on to learn the 10 most important things your competitors can teach you about direct mail.
Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.
From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.
From their mailboxes to their smartphones, tablets, notebooks and more, consumers now have a huge range of ways to receive marketing messages, connect with brands, and learn more about the companies and products they care about.
While some may associate omnichannel marketing with smartphone apps, email newsletters and connectivity, the reality is that offline marketing – including direct mail and in-store experiences – plays a major role in executing a successful omnichannel campaign.
From QR codes to online coupons, let’s take a look at how direct mail can be integrated into your omnichannel marketing campaign to connect with your target audience, increase brand recognition, and produce results.
If you keep up to date with marketing news, you may have spotted mentions of “omnichannel marketing” in blogs and magazine. Omnichannel marketing is the result of a change from mass marketing to personalized communications. Omnichannel marketing is, in many ways, an evolution of integrated marketing, which saw businesses divide their marketing budget across multiple mediums to reach consumers online, offline, in print, via radio, social media, and using direct mail. While integrated marketing involved multiple marketing channels, omnichannel marketing is about a universal experience. From PC to tablet, retail store to phone, companies develop a unique experience across platforms and marketing channels. Confused? Not to worry. Like many other new marketing developments, there’s a great deal of discussion and debate about omnichannel marketing. There’s even a lack of consensus about how to spell it, much like the in early days of ecommerce. In this guide, we’ll explain what omnichannel marketing is, look at what is involved in an effective campaign, and explore the benefits of omnichannel marketing for your business.
In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.
The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.
With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.
Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.
In direct mail, targeting is everything. No matter how hard-hitting your headline is or how persuasive your copy might be, a campaign sent to the wrong audience will never achieve good results.
There are a variety of ways to target your direct mail campaign, from zip codes and neighborhoods to custom lists of previous customers, people with a specific income or even people of a certain age or gender.
While no targeting method guarantees success, choosing the right type of targeting for your campaign can often be the difference between losing money, breaking even or producing a massive profit.
In this blog post, we’ll compare the targeting options of two direct mail companies: Vistaprint, an international company offering everything from direct mail to online marketing, and QuantumPostcards, an Austin-based direct mail company serving businesses nationwide.
There’s more to a persuasive postcard than just engaging copy. From smiling people to photos of your product, the right images can have a huge influence on your direct mail campaign’s response rate and profitability.
In this blog post, we’ll share five ways you can use images to increase your response rate, drive more leads and sales, and better connect with your audience in your next direct mail campaign.
Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.
One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?
Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.
In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.