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20 Myths About Direct Mail

December 1, 2014

20 Direct Mail Myths

Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.

From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.

Direct Mail: An Enabler of Omnichannel Marketing

November 24, 2014

Direct Mail and Omnichannel Marketing

From their mailboxes to their smartphones, tablets, notebooks and more, consumers now have a huge range of ways to receive marketing messages, connect with brands, and learn more about the companies and products they care about. 

While some may associate omnichannel marketing with smartphone apps, email newsletters and connectivity, the reality is that offline marketing – including direct mail and in-store experiences – plays a major role in executing a successful omnichannel campaign.  

From QR codes to online coupons, let’s take a look at how direct mail can be integrated into your omnichannel marketing campaign to connect with your target audience, increase brand recognition, and produce results.

Omnichannel Marketing: Not Just Another Buzzword

November 19, 2014

Omnichannel marketing

If you keep up to date with marketing news, you may have spotted mentions of “omnichannel marketing” in blogs and magazine. Omnichannel marketing is the result of a change from mass marketing to personalized communications. Omnichannel marketing is, in many ways, an evolution of integrated marketing, which saw businesses divide their marketing budget across multiple mediums to reach consumers online, offline, in print, via radio, social media, and using direct mail. While integrated marketing involved multiple marketing channels, omnichannel marketing is about a universal experience. From PC to tablet, retail store to phone, companies develop a unique experience across platforms and marketing channels. Confused? Not to worry. Like many other new marketing developments, there’s a great deal of discussion and debate about omnichannel marketing. There’s even a lack of consensus about how to spell it, much like the in early days of ecommerce. In this guide, we’ll explain what omnichannel marketing is, look at what is involved in an effective campaign, and explore the benefits of omnichannel marketing for your business.

Integrated Marketing Case Study: American Red Cross

November 13, 2014

Integrated Marketing Case Study: American Red Cross

In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.

The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.

With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.

Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.

How Targeted Can You Get? Vistaprint vs QuantumPostcards

October 27, 2014

Targeting Direct Mail Vistaprint QuantumPostcards

In direct mail, targeting is everything. No matter how hard-hitting your headline is or how persuasive your copy might be, a campaign sent to the wrong audience will never achieve good results.

There are a variety of ways to target your direct mail campaign, from zip codes and neighborhoods to custom lists of previous customers, people with a specific income or even people of a certain age or gender.

While no targeting method guarantees success, choosing the right type of targeting for your campaign can often be the difference between losing money, breaking even or producing a massive profit.

In this blog post, we’ll compare the targeting options of two direct mail companies: Vistaprint, an international company offering everything from direct mail to online marketing, and QuantumPostcards, an Austin-based direct mail company serving businesses nationwide.

5 Ways to Use Images to Improve Your Response Rate

October 3, 2014

Direct Mail Images

There’s more to a persuasive postcard than just engaging copy. From smiling people to photos of your product, the right images can have a huge influence on your direct mail campaign’s response rate and profitability.

In this blog post, we’ll share five ways you can use images to increase your response rate, drive more leads and sales, and better connect with your audience in your next direct mail campaign.

QuantumPostcards vs. Every Door Direct Mail: Which is Easier to Use?

September 26, 2014

QuantumPostcards vs USPS Every Door Direct Mail

Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.

One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?

Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.

In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.

How Long Will It Take to Launch Your Direct Mail Campaign? Using Every Door Direct Mail vs QuantumPostcards

September 5, 2014

Time to Launch Direct Mail Campaign

Whether you’ve just launched a new business and want to generate demand or need to increase revenue for your existing company, direct mail is one of the best ways to attract new customers and generate fresh sales leads for your business.

It’s also one of the fastest. Once you’ve worked out your marketing goals, finalized your design and written your copy, you can have direct mail postcards in the mail within 24 hours.

How is such fast turnaround and delivery possible? In this blog post, we’ll compare two direct mail services: the US Postal Service’s untargeted Every Door Direct Mail service and QuantumPostcards.

Targeting Your Campaign: Every Door Direct Mail Postal Routes vs QuantumPostcards Demographics

August 27, 2014

Demographic targeting

While the design and content of your direct mail postcard can have a huge effect on its response rate and profitability, no amount of eye-catching design or persuasive copy can make up for poor targeting.

In this post, we’ll compare two companies offering different levels of targeting for small business owners: the broad, route-based targeting offered by Every Door Direct Mail of the USPS, and the pinpoint targeting offered by QuantumPostcards.

Why You Should A/B Test Your Direct Mail Postcards

June 10, 2014

A/B Testing

Your direct mail postcards are generating leads and sales for your business, but are they as good as they could be? Unless you test your postcards using A/B testing, you may never know which headline, image or copy converts the best.

In this guide, we’ll cover one of the most important topics for getting the most from your postcard marketing company: split testing your direct mail postcards to learn which offers the best return on investment for your business.