The Idea Center - Blog

Swipe to the left

How to Inform Postcard Targeting and Messaging Using Twitter Ads for Small Business

March 28, 2014

Postcard Targeting Using Twitter Ad Insights

As any experienced direct response marketer knows, successful marketing isn’t just about reaching a large audience, but about reaching a responsive audience.

Twitter’s advertising platform, which was recently rolled out for small businesses in addition to the company’s large base of corporate advertisers, is an excellent tool for small businesses seeking insights into their audience’s tastes and interests.

In this quick guide, we’ll look at how you can use Twitter to learn more about your audience’s tastes, interests, and passions, and use this information to think up great postcard ideas for marketing your business.

How to Use Postcards to Build Your Email List (and Your Brand)

March 18, 2014

Postcards Build Brand

When it comes to building your email list, new technology isn’t always best. Most marketers agree that the money is, as they say, ‘in the list,’ but few can agree about the best way to turn cold prospects into email subscribers.

In this quick guide, we’re going to look at how one of the oldest and most effective forms of direct marketing can be used to build not just your brand, but your email list.

9 Facebook Marketing Blogs to Follow

March 6, 2014

Facebook Marketing

Marketing on Facebook can be a bit overwhelming for small business owners. Before you dive in, make sure to take a step back and first decide if Facebook marketing makes sense for your business. Think about your target audience. Are they active on Facebook? What are they doing on Facebook? Some users only log onto Facebook to see what their family members are up to and post pictures. Others are more actively engaged and enjoy interacting with brands they love via social channels. You may also want to do some research to see if your audience is actively engaged with your competitors’ Facebook pages.

List Services: How Do They Work and How Targeted Can You Get?

January 8, 2014

Direct Mail Targeting and List Services

There are a variety of mailing lists available for your small business direct mail postcard marketing needs. Before we dig into the options available, the let’s first back up a step and make sure you’ve created a buyer persona for your perfect customer.

Utilizing Demographic Selections to Target Your Perfect Prospect: Why Less is More

December 9, 2013
Our customer support team has been getting some calls lately asking why and how a small business owner would narrow his or her direct mail postcard mailing list using specific demographic selections. So, we thought we'd help you out in our latest video! Why would you mail postcards to less homes in a target area? Watch to find out why less can often mean more to your small business.

Why do my direct mail postcards get returned as “undeliverable”? What the heck happened?

November 7, 2013

Return to Sender

Great question. I hope the information below helps and puts your mind at ease. For starters, the most common reason why First-Class mailed postcards get returned is what the U.S. Postal Service refers to as "Addressee not at address – unknown, moved, or deceased." First-Class Mail® comes with free forwarding and return service (one of the perks of this class of mail), so the undeliverable pieces are then returned to sender. Standard postage does not have this feature, therefore, your undelivered postcards will not be returned to you.

Should I Change Up My Business Postcards or Keep Sending The Same Ones?

October 16, 2013

How Often to Mail Business Postcards

Before you tackle this question there is one higher-level question you might want to consider. That is, are you sending your postcard marketing to the right mailing list or audience?