Unsure what it takes to reach your brand's perfect prospects through direct mail marketing? It may be easier than you think. Once you've established your goal and strategic messaging, you will have paved the way to easily design and mail your great direct mail campaign. To help you be sure you're on the right track, we've highlighted 10 essential steps with tips and tools like QuantumPostcard's new Design Canvas.
Looking to bring motivation to your workplace or home office? We've created some poster designs to keep you going. Season 5 of Scandal kicked off last week, and if you're a fan of Kerry Washington's character, Olivia Pope, one of these designs is for you!
If you think you could use some inspiration hanging on your wall, here are three free poster designs you can download. Let QuantumPostcards print your ledger, large, or extra large posters, and bring a little motivation into your work space.
How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.
Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.
There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.
Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.
Although direct mail is a great marketing tactic for retailers, it's far from the only way to attract retail traffic. From radio advertising to signage, a there are a wide variety of marketing techniques that are highly effective for retail businesses.
One of the best ways to capture walk-in traffic for your retail store is through the use of signs and posters. A well-placed poster can catch the attention of passersby and encourage them to step into your store.
Is your direct mail postcard design ready to print? Once you've finished designing your direct mail pieces, you'll need to choose the most suitable variety of paper for your campaign. Paper comes in a wide range of types, most commonly grouped into certain grades and weights. For direct mail postcards, we offer a variety of paper options ranging from 80lb matte card stock to heavier and thicker 130lb stock.
Marketing is all about choices. Every campaign involves selecting one message over another, choosing one design out of several concepts, and choosing one audience to market to over another.
One of the biggest choices many direct marketers have to make today is between an older, more traditional marketing channel – direct mail – and its newer and cheaper alternative, email.
In the choice between direct mail and email, the diplomatic answer – that both email and direct mail are great channels, when used properly – is the correct one. Each has its own advantages and disadvantages, and each can lead to a successful campaign.
That’s the short answer – the real answer is significantly more detailed. We dug into the advantages and disadvantages of both email and direct mail to help you find out which is the most effective direct marketing channel for your business.
If your business is looking to attract new customers, tapping into new neighbors or residents nearby can be a great way to acquire new business and increase revenue.
New homeowner and new mover lists offer opportunities to market your product or service to a fresh set of eyes and ears, and hopefully convert them into long-lasting, returning customers.
There are many reasons why you as a business owner should use a new homeowner or new mover list, and many of them are based on the nature of the service or product your business provides. So, how do you know which list is right for you and your business?
Discover the benefits behind new homeowner and new mover lists to help you decide which list best suits your business.
Sometimes the best way to be noticed is to be bold and confident. A bold business card can help you stand out from the crowd and remain in the memory of people you meet, network with and talk to as part of your business.
There are several ways to design a business card. You could purchase a template and customize it to suit your needs. You could also hire a professional designer to create a customized business card from the ground up, just for you.
Alternatively, you can design your business card yourself. Thanks to online design tool Canva, it’s surprisingly easy to create your own bold business card, from blank canvas to finished product.
Learn how to design your own bold business card to use for your small business, consultancy, or career using Canva.
Does your business have a special event coming up? When you need to promote an event or sale on short notice, it’s easy to assume that traditional marketing methods like direct mail aren’t suitable.
After all, doesn’t it take time to print and mail event flyers or postcards? Thanks to modern printing technology, it’s actually possible to create, print, and mail custom postcards, flyers, and other marketing materials in very little time.