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Why We Love Canva

May 21, 2015

A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.

It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.

Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.

Learn why we love Canva and how it empowers the everyday business owner.

Discover the Right Kind of Mailing List for Your Postcard Campaign

May 18, 2015

Targeting is one of the most important aspects of any direct mail campaign. Deliver your content to the right audience and you’ll experience excellent results. Deliver it to the wrong audience and you’ll achieve very little, regardless of your message.

As a marketer, you have a wide range of targeting options to choose from. You can mail to an entire area, mail based on consumer demographics, or even mail to B2B prospects using a targeted list of business records.

By choosing the right type of mailing list, you can mail to people that are most likely to respond to your message while leaving out recipients that aren’t likely to respond to your offer. A great list is often the driving force behind a great campaign.

Are you unsure which type of mailing list is ideal for your direct mail campaign? Learn about the four different types of mailing list that you can choose for your next direct mail postcard campaign.

Do Your Direct Mail Postcards Need Professional Review?

May 14, 2015

Are you preparing to launch a direct mail campaign? Direct mail postcards can be extremely powerful and effective marketing tools, but small issues like text that’s too close to the postcard’s edges can severely affect their effectiveness.

From low-resolution images to rare and unsupported fonts, issues that seem small at first can quickly turn into disasters for your direct mail campaign if they slip by unnoticed before your postcards are printed.

One of the best ways to make sure your postcards are error-free is to have them professionally reviewed before being printed. In this post, we’ll share the biggest benefits of having your direct mail campaign reviewed by a professional. 

 

How to Know When Your Postcards Are Ready for Print

May 11, 2015

A direct mail campaign is the perfect way to re-engage lapsed customers and tap into a new customer base. Effective and provoking content and design are imperative elements used to draw recipients in and encourage them to act on your offer or save it for later.

But how do you know that every element in your postcard is in the right place, and at the right size before printing?

There are some precautionary measures you can take after designing the content and layout of your postcards that can help to ensure that your postcards will be legible, appealing, and ready to produce a great return on investment.

Discover the four things you should check before sending your direct mail postcards off to print.

3 Reasons to Send Direct Mail in May

May 4, 2015

May is here and with that come many reasons to reach out to your customer base and reconnect with them.

Maintaining your flow of business throughout the summer months can be a struggle, but with the right custom postcards you can acquire new customers, and keep your existing patrons interested and steadily supporting your business all summer long.

Discover the three reasons why you should be sending direct mail postcards in May.

5 Words to Avoid When Creating a Headline for Your Postcard Campaign

April 23, 2015

Along with a great offer, great copy is often the key to an effective, profitable direct mail campaign. Two seemingly similar headlines can lead to vastly different results based on the words that you do, or don’t, choose to include.

While some words are fantastic for creating results and getting your target audience in the right state of mind for your offer, other words can have a negative effect on the results of your postcard campaign.

In some cases, a single word can be all it takes to break someone’s interest in your direct mail postcard. Because of the power words can have, it’s important that you choose the words you include in your postcard campaign carefully.

The five words below range from direct marketing clichés to words that just don’t work all that well. Avoid all five – and use more effective alternatives instead – to avoid reducing your direct mail campaign’s return on investment.

How Nonprofits Can Benefit From Working With a Digital Printer vs. Offset

January 8, 2015

Offset vs Digital Printing for Nonprofits

A lot of questions can come up when you start planning a direct mail campaign for your nonprofit. Should you mail to a wide audience or a targeted one? Should you aim to increase visibility and awareness or focus on encouraging donations?

One of the biggest decisions nonprofit direct marketers face is whether to use offset printing or digital printing for their nonprofit postcard marketing campaign. In this guide, we’ll look at both options to help you make the best choice for your nonprofit.

Augmented Reality vs. QR Codes for Direct Mail Campaigns

January 6, 2015

Augmented reality vs QR codes

Have you heard of augmented reality? It’s the engaging and shareable technology behind the marketing success of Starbucks’ 2011 Christmas coffee cups, Topshop virtual dressing rooms, and American Apparel’s color-changing mobile app.

Augmented reality has been used in print marketing, billboards and even in direct mail campaigns. Its use of mobile technology to bridge the gap between online and offline marketing has earned it many comparisons to QR codes.

QR codes, of course, are the two-dimensional square barcodes you’ve probably seen on billboards, in catalogs and print ads. Both QR codes and augmented reality play a powerful role in 21st century direct mail marketing.

Despite this, their roles are very different. In this guide, we’ll look at the differences between QR codes and augmented reality technology to help you decide which will be the winner for your next small business postcard marketing campaign.

The Future of 3D Printing Technology

December 22, 2014

Future of 3D Printing Technology

Over the last five years, 3D printing has developed from a niche scientific pursuit that seemed impossible outside of sci-fi movies into a reality for technologists and manufacturers around the world.

While 3D printing is undoubtedly high-tech, the basics of 3D printing technology are remarkably simple. Today’s most advanced 3D printers place layers of plastic resin, slowly and gradually, to create a usable physical object.

3D printers have been used to create working camera lensesiPad stands and even a functional rifle. Remember Skyfall? The beautiful Aston Martin DB5 destroyed at the film’s climax was itself a purpose-built model made using a 3D printer.  

While many of the objects created using 3D printers so far have been decorative or fun, 3D printing is becoming an important technology in many industries. Recently, ISS Astronauts created replacement space station parts using a 3D printer.

3D printing, then, is clearly here to stay. But aside from its value for astronauts and engineers, what value does today’s (and tomorrow’s) 3D printing technology have for businesses?

Augmented Reality and Print Media: The Basics

December 17, 2014

Augmented Reality and Print Media Marketing

When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.

Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka. 

When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand. 

In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.